Jiayuan Jing
Atlanta,GA
Summary
Computer Science Professional with expertise in C#, Java, and Unity. Skilled in market research analysis, utilizing SPSS, R, and Python to analyze trends in retail and automotive sectors. Provided actionable insights to support investment decisions.
Proven Market Data Analyst for brands like Gucci and Coca-Cola. Experienced in data mining, social listening, and statistical analysis to identify market opportunities and enhance marketing strategies.
Overview
5
5
years of professional experience
Work History
Analytics Analyst
Kantar Consulting, China
09.2020 - 12.2022
- Conducted data analysis and market research for Coca-Cola Retail and LVMH/GUCCI Luxury projects.
- Utilized R, Python, and SPSS to analyze customer databases, transaction data, and social media data.
- Employed social listening and data mining techniques to analyze market trends and consumer behavior.
- Assessed marketing campaign effectiveness through marketing mix modeling and ROI analysis.
- Monitored brand sentiment and competitor trends on social media platforms, offering strategic recommendations.
- Developed personalized marketing campaigns using segmentation and activation models to enhance consumer engagement and loyalty.
Market Research Analyst
Beixin Ruifeng Fund Management Co.,Ltd.
09.2019 - 09.2020
- Analyzed market trends, industry dynamics, and competitive landscape in the retail and automotive sectors to support investment decisions.
- Conducted comprehensive market research and data analysis using R, Excel and Python.
- Monitored macroeconomic indicators and their impact on retail and automotive markets, providing strategic insights.
- Collaborated with the investment team to develop market outlook reports and presentations.
- Performed competitive analysis to identify strengths, weaknesses, opportunities, and threats in key market players.
- Provided regular updates on market conditions, consumer trends, and industry developments.
Market Data Analyst
Gucci, China
05.2018 - 08.2019
- Analyzed consumer behavior and competitive trends in the Chinese market to inform marketing strategies and product decisions.
- Used SPSS for data mining and statistical analysis to identify market opportunities in China.
- Prepared regular market data reports summarizing key metrics to guide management decisions.
- Collaborated with cross-functional teams to implement data-driven marketing strategies in China.
- Evaluated marketing campaign effectiveness, suggesting improvements for better ROI.
- Supported new product launches with market forecasting and demand analysis in China.
Education
Master of Science - Computer Science
Georgia Institute of Technology
Atlanta, GA12.2023
Master of Arts - Public Policy
Georgia Institute of Technology
Atlanta, GA09.2023
Bachelor of Arts - Russian
Nanjing University
Nanjing, China06.2014
Skills
- Unity
- C#, C
- Tableau Software
- R Programming
- Python Programming
- Java
Languages
Russian
Professional Working
Timeline
Analytics Analyst
Kantar Consulting, China
09.2020 - 12.2022
Market Research Analyst
Beixin Ruifeng Fund Management Co.,Ltd.
09.2019 - 09.2020
Market Data Analyst
Gucci, China
05.2018 - 08.2019
Master of Science - Computer Science
Georgia Institute of Technology
Master of Arts - Public Policy
Georgia Institute of Technology
Bachelor of Arts - Russian
Nanjing University
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