Jie Zhu
Product Operations Manager
Brooklyn,NY
Summary
Dynamic Product Operations Manager with over 10 years of experience driving product revenue growth and operational efficiency in the tech industry. Proven track record in managing high-impact campaign launches, developing monetization strategies, and executing go-to-market plans for innovative products. Skilled at leading complex cross-functional projects and collaborating with engineering teams to launch, test, and scale business initiatives. Seasoned Operations Manager and talented leader with 5 years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
2020
2020
years of professional experience
9
9
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Product Marketing and Operations Manager
TikTok
9 2019 - 8 2024
- Among the first 50 hires in the U.S, established a solid foundation for localizing, launching, and scaling high-impact TikTok ads products (e.g., TopView, Hashtag Challenge, Branded Effects)
- Led TikTok creative product operations and drove significant business growth, achieving 150% YoY product revenue growth and expanding market penetration from 5% to 35% in just 2.5 years
- Led localization of TikTok creative products for North America, spearheading the creation of a global product manual and standardized platform templates
- Streamlined product operations and ensured consistency across regions
- Identified monetization opportunities by analyzing industry data and trending social content
- Developed data-driven insights and strategies, achieving 120% of the quarterly revenue target
- Collaborated with cross-functional and creator teams to optimize communication and brief submission processes
- Developed platform features that improved operational efficiency by 30%
- Led product demos and training sessions for sales teams and clients
- Provided hands-on onboarding for key accounts, guided best practices, and delivered real-time tech support to strengthen client relationships and boost satisfaction and retention
- Created case studies in collaboration with marketing teams, highlighting success stories in weekly global newsletters
- This initiative increased advertiser engagement and drove a 15% quarterly growth in new client acquisition
- Managed US small business Self-Serve sales channel communications, focusing on continuous improvement of service strategies
- Explored and implemented AI and BPO solutions to enhance the customer experience and operational efficiency
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
Global Ad Operations Manager
WPP-Mediacom
08.2015 - 09.2019
- Global Ad Operations Manager oversaw digital advertising campaigns across global markets
- Expertise in managing ad server setups, campaign tracking, and optimization, ensuring seamless execution from onboarding through to reporting
- Skilled in collaborating with cross-functional teams, implementing scalable processes, and leveraging data to drive campaign performance
- Adept at troubleshooting technical issues, managing migrations, and enhancing operational efficiency to maximize ROI and achieve advertising KPIs
- Served as the key technical lead for ad server campaigns across global accounts, overseeing onboarding, migration, setup, and tracking parameters to ensure seamless integration across multiple ad servers
- Led global account transitions, defining internal and external stakeholder roles and configuring ad server hierarchy to meet business requirements
- Developed detailed project timelines and managed campaign launch status to ensure smooth execution
- Managed and mentored a team of 5, overseeing recruitment, hiring, training, and professional development to ensure optimal team performance and efficiency
- Accounts: Bayer, Dell, Bose, Richemont, BrandUSA, LavazzaDentsu
- Improved campaign tracking accuracy by implementing rigorous QA processes for all pixel placements and tag implementations.
Ad Operations Analyst
Dentsu Aegis Network
04.2014 - 08.2015
- Executed the migration of Microsoft advertising campaigns from Atlas to Facebook 2.0, streamlined campaign management workflows, set up dynamic ad-serving parameters, and built trafficking templates while establishing complex business unit naming conventions
- Set up and managed campaigns in ad servers, conducting thorough QA and testing to ensure accurate tracking and timely campaign launches
- Collaborated with publishers and tech vendors to understand tracking nuances, rolled out operational best practices, and facilitated workshops and publisher office hours to drive process improvements
- Account: Microsoft
- Developed custom reports for internal stakeholders advanced Excel functionalities, providing valuable insights into ad operations performance metrics.
Education
Master of Arts - Cross-Cultural communication and Media Studies
Newcastle University
01.2003 - 01.2007
Bachelor of Arts - Commercial Arts and Filming
Beijing Film Academy
01.2003 - 01.2007
AI Bootcamp - undefined
Columbia University
01.2024 - 01.2025
Skills
Operations Management
Data Analysis
Performance reporting
Workflow Optimization
Management
Marketing
Project Management
Websites
Certification
Google Analytics
Timeline
AI Bootcamp - undefined
Columbia University
01.2024 - 01.2025
Google Analytics
08-2018
Global Ad Operations Manager
WPP-Mediacom
08.2015 - 09.2019
Ad Operations Analyst
Dentsu Aegis Network
04.2014 - 08.2015
Master of Arts - Cross-Cultural communication and Media Studies
Newcastle University
01.2003 - 01.2007
Bachelor of Arts - Commercial Arts and Filming
Beijing Film Academy
01.2003 - 01.2007
Product Marketing and Operations Manager
TikTok
9 2019 - 8 2024