Summary
Overview
Work History
Education
Skills
ACHIEVEMENT
Languages
Timeline
Jilian Yong

Jilian Yong

Corvallis,OR

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, increasing brand awareness and strengthening customer relationships. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.


Overview

6
6
years of professional experience

Work History

ASSISTANT MARKETING MANAGER

Asia Limited
Kuala Lumpur, Selangor
01.2020 - 12.2020
  • Responsibilities consisted of meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking /monitoring procedures.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
  • Worked alongside media and sales department to developed creative presentations and trend reports.
  • Transformed social media platforms to better engage customers and promote sales.
  • Worked closely with media and sales teams to create and maintain marketing materials for presentations and client meetings.

SOCIAL MEDIA SPECIALIST

Samsung Malaysia Electronics
Kuala Lumpur, Selangor
05.2019 - 12.2019
  • Managed social media accounts, generating interest for existing and upcoming product launches and campaigns.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Proofread online news items and assembled reports and presentations to share insights and recommendations with stakeholders.
  • Strategized with internal and external stakeholders in positioning company's products and campaigns throughout calendar year.

SENIOR BRAND COMMUNICATIONS EXECUTIVE

JD Sports Malaysia
Kuala Lumpur, Selangor
01.2018 - 12.2018
  • Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
  • Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
  • Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Developed and implemented short- and long-term communications strategies with key influencers.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.

PUBLIC RELATIONS EXECUTIVE

Truth Communications
Kuala Lumpur, Selangor
07.2017 - 11.2017
  • Coordinated press releases, handled press inquiries, for fashion/lifestyle client Frankitas.
  • Increased brand awareness for clients through development and implementation of successful public relations campaigns.
  • Fostered positive relationships with key business journalists in national publications.
  • Conceptualized monthly digital calendars, social media copywriting, content creation and food photography for F&B clients.

ACCOUNT EXECUTIVE

Commas & Industry Communications
Kuala Lumpur, Selangor
01.2017 - 05.2017
  • Created eDMs, social media content and assisted in writing press releases for lifestyle clients: The Bee Publika and Urbanscapes 2017.
  • Spearheaded beauty and skincare account, Mary Kay, including writing and distributing press releases, along with media drops to selected media titles.
  • Developed good working relationships with key influencers to strengthen brand stories and social media coverage for Smirnoff Ice.

PUBLIC RELATIONS EXECUTIVE

Vibes Communications
Kuala Lumpur, Selangor
07.2015 - 01.2017
  • Led Aesop skincare account that garnered five (5) times more media coverage compared to previous years.
  • Increased brand awareness through development and implementation of successful public relations campaigns for clients like Aesop, Adidas body care, and Club Med.
  • Managed monthly product sponsorship and in-store events for media, influencers and customers for clients.
  • Established strong relationships with beauty editors, lifestyle writers, and selective local brands and businesses.
  • Trained interns and new colleagues strategies for successful internal and external communications.

MARKETING EXECUTIVE, BRAND BUILDING

UMW Toyota Motor, Lexus Malaysia
Kuala Lumpur, Selangor
08.2014 - 07.2015
  • Worked closely with internal divisions, advertising, media agencies, and suppliers throughout process to keep projects in line with brand's vision.
  • Ensured timely delivery of communication activities and collaterals.
  • Planned and managed product launch communication activities which include planning of communicating channels, ATL, BTL, media launches and on-ground events.

Education

Master of Science - Marketing Insights And Analytics

Oregon State University, Corvallis, OR
06.2023
  • 3.67 GPA
  • Continued Success Scholarship — $5,000 per academic year for up to two (2) years or the completion master's degree.
  • Member of Marketing and Business Analytics Club

Bachelor of Science - Integrated Marketing Communications

Drake University, Des Moines, IA
12.2013

Associate Degree - Mass Communications

Sunway University, Kuala Lumpur, Malaysia
04.2010
  • Extracurricular Activities: Tennis club

Skills

  • Social Media Content & Management
  • Public Relations and Marketing
  • Brand Development & Strategies
  • Campaign Management
  • Media and Influencer Relations
  • Client Relationship Development & Maintenance
  • Project Management
  • Content & Copy Development

ACHIEVEMENT

PR AWARDS 2016 (SINGAPORE) 

Received Silver award for Best Event-Led PR Campaign for Adidas Bodycare.

Languages

English
Native or Bilingual
Malay
Native or Bilingual

Timeline

ASSISTANT MARKETING MANAGER - Asia Limited
01.2020 - 12.2020
SOCIAL MEDIA SPECIALIST - Samsung Malaysia Electronics
05.2019 - 12.2019
SENIOR BRAND COMMUNICATIONS EXECUTIVE - JD Sports Malaysia
01.2018 - 12.2018
PUBLIC RELATIONS EXECUTIVE - Truth Communications
07.2017 - 11.2017
ACCOUNT EXECUTIVE - Commas & Industry Communications
01.2017 - 05.2017
PUBLIC RELATIONS EXECUTIVE - Vibes Communications
07.2015 - 01.2017
MARKETING EXECUTIVE, BRAND BUILDING - UMW Toyota Motor, Lexus Malaysia
08.2014 - 07.2015
Oregon State University - Master of Science, Marketing Insights And Analytics
Drake University - Bachelor of Science, Integrated Marketing Communications
Sunway University - Associate Degree, Mass Communications

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Jilian Yong