JILL ADDY WRIGHT

• Managed team of 9 dotted line employees for 2021.
• Forecasted quota at 103% for 2021.
• Facilitated 97.85% team quota attainment and achieved 171% to goal personal attainment in harsh retailer advertising climate of 2020.
• Promoted to oversee expanded team to target new revenue sources utilizing channel marketing programs utilizing co-op, mdf and shopper marketing funds.
• Carried direct book of business working with key brands, retailers, and agencies.
• Established omni-channel value propositions and offerings with brand, retailer, and dealer channel marketing to ensure cost-effective, brand-compliant campaigns for customers.
• Served as subject matter expert (SME) for MDF/co-op advertising and communication.
• Represented company at co-op-related industry events, publications, and mentor programs.
• Served as cross-functional expert promoting channel opportunities to multiple sales verticals.
• Leveraged channel marketing opportunities by utilizing brand, retail, and media experience.
• Collaborated with management and fellow supervisors to organize operations and achieve demanding schedule targets.

● Grew sales to $5M in the first year from the concept stage.

● Increased sales by 56% from Q1 2019 to EOY 2019.

● Promoted to sales manager and doubled channel co-op/MDF solutions team.

● Recruited, hired, and managed team of channel solutions sales professionals.

● Inspired internal stakeholders to incorporate co-op sales at large national brands and retailers.

● Oversaw all partner and vendor relationships.

• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
• Propelled continuous improvements and strategically capitalized on current market trends.

• Carried $500,000 book of business in first 6 months
• Recruited to create and lead Channel Co-op Solutions Team.
• Worked with cross-functional team to sell and manage brand advertising programs.
• Developed/executed overall sales/marketing strategy using co-op/MDF-funded approach.
• Collaborated with stakeholders to drive best practices for increasing client advertising ROIs.

• Op & Creative.
• Maintained 95% of clients during company sale and retained employees at 100%.
• Managed partner relations, sales, product development, consultants, and freelancers.
• Led launch of new co-op product for traditional and digital clients.
• Identified new markets, managed development team, and created marketing campaigns.

• Increased EBITDA by 5%.
• Increased site engagement by 10% on subscription-based SAAS products.
• Maintained 100% of client base during company sale vetting process.
• Managed team of 6 sellers and 6 customer service reps with 1,200+ client book of business.
• Oversaw MultiAd to AdBuilder transition initiatives.
• Directed all marketing operations – traditional, social media and trade shows.
• Led sales/operational efforts surrounding Channel Co-op and Creative Services products.
• Managed operations (creative services and web design), administrative, sales, and marketing.
• Achieved under-budget and on-time project management to adhere to company's P&L goals.
• Orchestrated positive media coverage and stakeholder relations as public face of company.

• Increased EBITDA from divisions by 20%+.
• Increased client subscriptions from 900 to 1,200.
• Led product development for $32M global developer in publishing, CPG, and other dealer-channel, sports marketing, and franchise industries.
• Oversaw project management, marketing, and sales for Builder, Kwikee, and software divisions.
• Led cross-functional teams working with executive management, sales, and clients, to serve as company SME for Channel Co-op and Creative Services.
• Prior Experience: MultiAd, Various Marketing Positions, Builder Division.
• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.