Jill Barnes Woodward
Waunakee,WI
Summary
Dynamic marketing leader with a proven track record at Johnson Health Tech Trading, INC, excelling in brand strategy and integrated marketing. Spearheaded initiatives that increased revenue by 106% while managing budgets effectively. Adept at content development and performance tracking, fostering cross-functional collaboration to drive brand growth and engagement.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Associate Director of Brand Marketing
Johnson Health Tech Trading, INC
Cottage Grove, WI
06.2025 - Current
- Lead brand strategy and multi-channel marketing execution for Matrix Fitness, Vision Fitness, Treo Wellness, and Johnson Fitness & Wellness, driving awareness and differentiation across retail, ecommerce, and dealer channels.
- Direct content and creative strategy, overseeing production of digital, in-store, and video assets to ensure cohesive brand experiences.
- Partner cross-functionally with product, media, ecommerce, and retail teams to align messaging, support launches, and elevate brand presence.
- Managed Treo Wellness marketing and content library, integrating it into product ecosystems, and tracking performance against quarterly KPIs.
- Supervise internal teams and agency partners, leading integrated campaigns and social strategies that increased engagement and supported revenue growth.
General Manager
Treo Wellness
01.2024 - 06.2025
- Company Overview: a SaaS division of Johnson Health Tech Trading, Inc.
- Developed and executed strategic communication initiatives to drive awareness, engagement, and adoption of SaaS wellness solutions.
- Created and carried out product messaging and positioning using research and market data to build clear stories that strengthened brand credibility.
- Led a hybrid team of 16, overseeing brand positioning, content development, and marketing strategy to elevate corporate messaging.
- Managed P&L while crafting data-driven narratives to support business growth and product innovation.
- Increased revenue 106% Q1FY25 over Q1FY24.
- Managed marketing budgets responsibly, making sure spending was efficient and supported growth goals.
- Partnered with executives and stakeholders to align corporate vision with external and internal messaging strategies.
- Led training and development for 200+ store managers to increase product awareness and user adoption.
- Increased app downloads 50% in one month.
- A SaaS division of Johnson Health Tech Trading, Inc.
Marketing & Member Experience Manager
Treo Wellness
01.2022 - 01.2024
- Company Overview: a SaaS division of Johnson Health Tech Trading, Inc.
- Led content strategy and brand messaging efforts, enhancing digital presence and increasing engagement through SEO-optimized campaigns.
- Directed cross-functional marketing initiatives to boost product adoption and user retention, reinforcing brand value through targeted communications.
- Created go-to-market strategies including segmentation, targeting, omnichannel marketing mix, and launch campaigns that drove real adoption and retention.
- Developed and implemented B2B and B2C messaging frameworks to support business development and member engagement goals.
- A SaaS division of Johnson Health Tech Trading, Inc.
Corporate Wellness Specialist
Treo Wellness
07.2020 - 01.2022
- Company Overview: a SaaS division of Johnson Health Tech Trading, Inc.
- Spearheaded corporate communication strategies, translating complex wellness initiatives into compelling content for clients and stakeholders.
- Read and analyzed over 200 peer-reviewed research articles in the creation of 'My Pathways', the educational modules housed in the Treo Wellness SaaS platform.
- Wrote and performed 3-min essays for content development.
- Recorded over 1.5 hours of content per Treo Wellness health goal (8 goals).
- Managed client communications, developed sales enablement content, and supported brand storytelling efforts for corporate partnerships.
- Leveraged exceptional organization and project management skills to ensure accurate account management was maintained.
- A SaaS division of Johnson Health Tech Trading, Inc.
Division Wellness Director
Eurest Dining
05.2016 - 07.2020
- Company Overview: a Division of Compass Group USA
- Directed internal and external communications for wellness initiatives across 750+ corporate dining locations, contributing to $500M in annual revenue.
- Created high-impact sales proposals, presentations, and messaging strategies to secure major corporate clients like Chrysler and Northwestern Mutual.
- Led a remote team of 10, driving strategic alignment of wellness communications and employee engagement programs.
- A Division of Compass Group USA
Regional Wellness Manager
Eurest Dining
08.2015 - 05.2016
- Company Overview: a Division of Compass Group USA
- Designed and launched corporate wellness programs, aligning messaging strategies with business goals and regulatory requirements.
- Developed training materials and led communication rollouts for FDA menu labeling compliance, ensuring seamless execution across 65+ sites.
- Participated in strategic account retention as well as sales efforts.
- Collaborated on six proposals for new business, helping to win contracts at United Health Group and FCA.
- Conducted site visits to assess performance against wellness standards, recommend additional wellness related programs & promotions, customize resources, coach onsite teams & collaborate with clients on account specific initiatives.
- A Division of Compass Group USA
General Manager/Wellness Manager (Eurest @ BCBS MN)
Eurest Dining
08.2012 - 08.2015
- Company Overview: a Division of Compass Group USA
- Effectively managed $1.6 million in annual top line revenue for a 3 café dining complex.
- Oversee café operations and manage a team of one Executive Chef & two chef managers as direct reports as well as 15 hourly associates, manage budgets, assess financial targets and adjust operations accordingly.
- Awarded Salaried Manager of the Year in 2013, just one year after initial employment.
- Featured in Food Service Director Magazine in October 2014 for their '30 under 30' article.
- Recognized the great nutrition education potential Eurest could offer dietetic intern students & with the support of upper management, reached out to the University of Minnesota to develop a partnership to allow Master’s students an opportunity to complete supervised practice hours with Eurest.
- Expanded skills with menu development, recipe analysis, nutrition analysis, website design, marketing promotions and signage development.
- Participated in 8 request for proposal (RFP) presentations for new business.
- Developed & presented wellness strategies and solutions to business needs and helped secure 8 new pieces of business.
- A Division of Compass Group USA
Independent Consultant, Nutrition Research
California Raisin Marketing Board (CRMB)
Fresno, CA
01.2011 - 05.2011
- Company Overview: Fresno, CA
- Successfully facilitated the removal of raisins from the list of choking hazards at the Mayo Clinic and the New York Department of Public Health based on a position statement developed from a critical review of the literature surrounding raisins and choking hazards.
- Evaluated CRMB funded research to determine potential publication of raisin related studies.
- Developed abstracts and poster presentations which were accepted at the Food and Nutrition Conference and Expo 2011 and published in the Journal of the American Dietetic Association supplement in September 2011.
- Applied nutrition knowledge and technology skills while developing and conducting a webinar on the health benefits of raisins for the School Nutrition Services Dietetic Practice Group.
- Fresno, CA
Graduate Assistant, School of Family and Consumer Sciences
Eastern Illinois University
Charleston, IL
09.2010 - 05.2011
- Company Overview: Charleston, IL
- Critically edited three manuscripts for publication in Appetite and the Journal of the American Dietetic Association.
- Conducted literature reviews and created webinar slides for presentations on foods that promote heart health and the benefits of dairy products for the SCAN organization and the National Dairy Counsel, respectively.
- Carried out research on visual cues to consumption through a yogurt study with three to five year old children.
- Results of this research were accepted as a poster presentation at the Society of Nutrition Education’s annual conference 2011 and awarded the Society of Nutrition Education Student Award.
- Coordinated various research studies alongside Dr. Jim Painter on behavioral eating with milk, ice cream, and yogurt.
- Results of this research were accepted as 5 different abstracts/poster presentations to the Food and Nutrition Conference and Expo 2011 and presented in San Diego, CA in September 2011.
- Charleston, IL
Education
Master of Science - Dietetics
Eastern Illinois University
Charleston, IL12-2011
Bachelor of Science - Nutrition
University of Minnesota
Minneapolis, MN05-2008
Skills
- Brand strategy
- Integrated marketing
- Content development
- Performance tracking
- Budget management
- Market analysis
Certification
- Nutrition Education Specialist-December 2011
- Registered Dietitian Nutritionist - 1004293 2012
- AND Certificate of Completion Dietetics Preceptor Training Program 2013
- ACE Behavior Change Specialist 2020
- Fundamentals of Digital Marketing Certification 2025
Timeline
Associate Director of Brand Marketing
Johnson Health Tech Trading, INC
06.2025 - Current
General Manager
Treo Wellness
01.2024 - 06.2025
Marketing & Member Experience Manager
Treo Wellness
01.2022 - 01.2024
Corporate Wellness Specialist
Treo Wellness
07.2020 - 01.2022
Division Wellness Director
Eurest Dining
05.2016 - 07.2020
Regional Wellness Manager
Eurest Dining
08.2015 - 05.2016
General Manager/Wellness Manager (Eurest @ BCBS MN)
Eurest Dining
08.2012 - 08.2015
Independent Consultant, Nutrition Research
California Raisin Marketing Board (CRMB)
01.2011 - 05.2011
Graduate Assistant, School of Family and Consumer Sciences
Eastern Illinois University
09.2010 - 05.2011
Master of Science - Dietetics
Eastern Illinois University
Bachelor of Science - Nutrition
University of Minnesota