Jill Burton
Palm City,FL
Summary
Over20 years of senior living experience. Diversified background in both rental and life-care concept sales. Average community occupancy at 95% compared to Florida State average of 83%. Self-driven, dedicated, determined and articulate. Experienced in sales and marketing, public relations, community outreach, budgeting, staffing oversight, project management, event coordination and design/home staging. Strong elmployee retention at peak performance levels.
Overview
32
32
years of professional experience
Work History
Marketing Director
Sandhill Cove Retirement Living
01.2004 - Current
- Responsible for direct sales of 225 independent living apartment homes and villas
- Manage all advertising including agency coordination, newspaper, magazines, in-house direct mail, digital advertising and community directories sales activity, via automated computer system, generate reports and monitor performance
- Manage and expand wait list, including retention activities
- Coordinate monthly senior living workshops on a along with other intermittent events throughout the year
- Implement an ongoing referral program to increase sales activity and reduce expenses
- Received Newcomer Award and a five time100% sold award
- Accepted for the LCS Leadership Program
- Consistently maintain 95-97% occupancy
- Built strong relationships with industry professionals and influencers.
- Manage annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Execute well-coordinated campaigns, events and public relations strategies to promote brand.
- Leader in community outreach resulting in brand awareness.
Marketing Director
Harbor Place Retirement Community
11.2001 - 12.2003
- Responsible for independent and assisted living sales
- Participated in rehabilitation care plans with the skilled nursing facility
- Screened independent and assisted living candidates
- Administer and monitor all admission and medical documents
- Coordinate new client services for move-ins and implemented resident orientation programs
- Attended outside networking events
- Achieved100% sold status in assisted living
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
Franchise Owner/President
TRC Staffing Services
01.1996 - 01.2001
- Purchased and developed a start-up location in the recruitment industry for a national franchise organization.
- Responsible for all financial aspects of sales and operations including profit and loss, budget attainment, accounts payable, billing and collections.
- Interviewed, tested, screened and placed employment candidates in both professional and entry level positions.
- Prospected new business opportunities and presented employment resources to both large and small businesses within a three county territory.
- Established strong relationships with local businesses to foster community support and drive foot traffic to the franchise location.
- The TRC business unit became profitable in the first year of opening and was sold in 2001.
Branch Manager
Interim Personnel
03.1993 - 12.1995
- Responsible for reinventing an established employment service company from negative to positive financial status.
- Created business plans and solicited new commercial clients. Participated in bidding and proposal strategies for revenue generation.
- Created employee service and orientation programs.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Assigned to "Best Practice Team" task force.
- Awarded Champions Club status.
Education
Upsala College
American Public University
Penn Foster College
Scottsdale, AZSkills
- Re-branding, managing and positioning a Life Plan senior living community
- Distilling value, overcoming objections and decreased gestation period by three years ad agency, newspaper and in-house direct mail
- Created presentation formats for senior living seminars
- Revenue Generation and achieving100% sold status
- Expanded geographic areas for advanced market penetration and lead generation
- Re-designed apartment homes and villas to meet the demands of the consumer Created model apartments and made design selections for the club house amenity areas
- Work with both the Design and Marketing Committees
- Networking
- Community Outreach/Relations
Communication
Excellent communication skills enable me to collaborate with clients, stakeholders, and cross-functional teams to deliver high-quality results.
Timeline
Marketing Director
Sandhill Cove Retirement Living
01.2004 - Current
Marketing Director
Harbor Place Retirement Community
11.2001 - 12.2003
Franchise Owner/President
TRC Staffing Services
01.1996 - 01.2001
Branch Manager
Interim Personnel
03.1993 - 12.1995
Upsala College
American Public University
Penn Foster College
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