Jill Casey Pintor
Tucson,Arizona
Summary
Results-driven communications leader, with forward-thinking approach centered on building and leading high performing teams to achieve organizational goals. Demonstrated track record of delivering impactful results in banking, entertainment, health & fitness, and nonprofit sectors.
Overview
28
28
years of professional experience
Work History
VP, Corporate & Member Communications
Vantage West Credit Union
11.2021 - Current
- Provide strategic and operational leadership for five team members who handle internal and stakeholder communications, corporate events, organic social media, public relations, and company intranet
- Participate in strategic planning sessions with executive leadership and Board of Directors
- Use critical thinking to break down problems, evaluate solutions and make decisions
- Implement data-driven measurement practices to evaluate effectiveness of communication initiatives
- Scored 80% (companywide) and 88% (direct reports) on employee survey to measure understanding of organizational strategy and 92% (companywide) in support for credit union's strategic direction
- Led full-day team conferences for 500+ employees that gained favorability ratings of 91% and 93% in consecutive years
- Implemented internal communication plan that contributed to NPS score increase from mid 50s to 79 in four years
- Increased departmental iNPS score by nearly 14 points in six months
- Optimized social media presence, growing follower base by 718 compared to 698 industry average, creating 380.9 K overall engagements compared to 53.8K industry average, and generating 7.2 million impressions compared to 1.7M industry average in 2023
- Advise on promotional sponsorship opportunities and funding requests from community partners and nonprofits
AVP, Communications and Content Marketing
Vantage West Credit Union
04.2015 - 11.2021
- Championed change management initiatives with empathy and compassion, to ensure smooth transitions during periods of growth and restructuring while maintaining employee engagement score of 90%
- Restructured Marketing Department to ensure appropriate staffing, processes and procedures
- Built Corporate Communications team from scratch
- Reorganized philanthropy, social responsibility, sponsorships, and volunteerism programs to maximize mutual benefits for credit union and more than 100 local nonprofits and community partners
- Increased brand awareness through implementation of successful public relations campaigns
- Deployed public relations effort to win record-breaking 17 Arizona Daily Star Readers' Choice Awards
- Garnered 3.371 million in earned media impressions
- Drafted speeches and official statements for company executives and Board members and advised on media talking points for select issues
AVP, ECommerce & Public Relations
Vantage West Credit Union
10.2012 - 04.2015
- Expanded Digital Marketing efforts - recruited, hired, trained three team members
- Managed complete website overhaul, including transition to new host and content management platform
- Managed all aspects of third-party vendor relationships including website host, developer, and CMS platform, from due diligence to contract negotiation, and onboarding
- Launched Hispanic initiative and led efforts to become first Arizona credit union to receive industry, Juntos Avanzamos Award, for commitment to Hispanic community
Director of EMarketing & Public Relations
Vantage West Credit Union
06.2007 - 10.2012
- Worked closely with organizational leadership and Board of Directors to guide operational strategy for new digital marketing program
- Fulfilled variety of marketing and communications duties including creative direction, issuing press releases, concept ideation, and special writing assignments for President/CEO.
- Served as lead public relations and media liaison
Senior Marketing Specialist
Vantage West Credit Union
09.2002 - 06.2007
- Provided marketing and communications support to key segments including Investment Services, and Business Lending and supported expansion into new markets.
- Played pivotal role in company growth by identifying new business opportunities and strategically positioning products within these markets.
- Collaborated closely with graphic designers, subject matter experts (SMEs) to produce compliant marketing content
Marketing Director
Metro Fitness/Gold's Gym
12.2001 - 07.2002
- Managed marketing, advertising, and promotional activities to drive health club memberships and support expansion to new locations
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies
Director of Marketing and Communications
United Way of Tucson and Southern AZ
07.1999 - 11.2001
- Led Marketing and Communications team and volunteer marketing committee in marketing, research, public relations, and communications strategies to increase organization awareness, acceptance, and financial support.
Senior Marketing and Communications Associate
United Way of Tucson and Southern AZ
07.1998 - 06.1999
- Fulfilled advertising and communications efforts to promote annual fundraising campaign and drive campaign results for $17 million campaign
- Provided creative direction on campaign collateral materials and served as brand steward of United Way logo, brand identity, and other trademarked, copyrighted materials.
Advertising & Promotions Manager
Old Tucson Studios
12.1997 - 06.1998
- Led all aspects of promotions and special events, from event planning, coordination, and execution, to TV/radio/outdoor campaign production, media placement, and post-event analysis.
Promotions Director
KHRR- TV 40 Telemundo Affiliate
04.1996 - 11.1997
- Served as station's promotions and community relations representative
- Co-produced Encuentro con Tucson, daily magazine-style program, and participated in Spanish language on-air interviews
- Executed cross-promotions with other media outlets and ensured station involvement in local events.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
Skills
- Development and Sponsorships
- Strong Writing and Editing Skills
- Shareholder Events
- Executive Speech Writing
- Presentation Skills
- Problem Solving
- Media Relations
- Crisis Communications
- Social Media Management
- Project Management
- Training and Mentoring
- Budget Oversight
Websites
Education & Certifications
- University of Arizona, Tucson, Arizona - Bachelor of Arts, Communication (Spanish minor)
- Scrum Alliance - Certified Scrum Master (CSM) Agile Project Management Certification
Community Involvement
- Public Relations Society of America (PRSA)
Southern Arizona Chapter- Ethics Chair - 2019, 2023, 2024 and Membership Chair, 2020
- Earn to Learn - Development Chair - 2018 and Board Member - 2016, 2017
- Festival of Books - "Surprise Me" Committee Volunteer
- UA Eller College of Management - Business Communications Case Competition Judge
- Junior Achievement of Arizona - Classroom Volunteer and "You're Hired" Interview Challenge
Timeline
VP, Corporate & Member Communications
Vantage West Credit Union
11.2021 - Current
AVP, Communications and Content Marketing
Vantage West Credit Union
04.2015 - 11.2021
AVP, ECommerce & Public Relations
Vantage West Credit Union
10.2012 - 04.2015
Director of EMarketing & Public Relations
Vantage West Credit Union
06.2007 - 10.2012
Senior Marketing Specialist
Vantage West Credit Union
09.2002 - 06.2007
Marketing Director
Metro Fitness/Gold's Gym
12.2001 - 07.2002
Director of Marketing and Communications
United Way of Tucson and Southern AZ
07.1999 - 11.2001
Senior Marketing and Communications Associate
United Way of Tucson and Southern AZ
07.1998 - 06.1999
Advertising & Promotions Manager
Old Tucson Studios
12.1997 - 06.1998
Promotions Director
KHRR- TV 40 Telemundo Affiliate
04.1996 - 11.1997
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