Jill England

• Raised over $1M in two years by developing individualized strategies for major donors.
• Identified potential major donors through comprehensive research and relationship management.
• Implemented strategies to attract new donors while maintaining existing partnerships.
• Managed CRM tracking and high-level stewardship communications for donor relations.
• Ensured excellent customer service by facilitating accessible communication with staff and leadership.
• Collaborated across internal teams to align donor contributions with organizational goals.
• Represented K9s For Warriors at local donor events to strengthen relationships.

• Managed portfolio of 120 to 150 prospects and donors, enhancing fundraising efforts through proactive outreach.
• Developed and implemented strategies for engagement, solicitation, and cultivation to increase gifts above $2,000.
• Collaborated with The Salvation Army team to identify strategies for major gift prospects capable of $5,000+ contributions.
• Crafted fundraising strategies to qualify, cultivate, and solicit major and planned gifts from donors.
• Oversaw relationship management, solicitation processes, and stewardship activities for donor engagement.
• Cooperated with Development team and various departments to align fundraising initiatives with organizational goals.
• Contributed to diverse fundraising communications including letters, emails, newsletters, proposals, and reports.
• Achieved five to ten donor visits monthly while maintaining detailed documentation in CRM system.

• Yoga and Meditation Guide: Contract/Work with local Public Schools in Toronto, Corporate Programs and Private Clientele.

Remote Position

Freelanced for Hubba, a Toronto-based B2B platform connecting brands and retailers, producing consistent, high-quality content to support thought leadership, community engagement, and lead generation. My engagement concluded due to planned parental leave.

Key Contributions

• Produced 35+ blog articles (350-500 words each) on retail-tech trends, D2C disruptions, and brand/retailer strategy.
• Maintained regular cadence: 4-5 articles per week, supporting Hubba's online presence and engagement goals.
• Researched and authored end-to-end industry reports (concept -> research -> copy -> visuals) to supplement weekly content.
• Partnered with Community Management and Product teams to integrate user quotes, case examples, and performance insights.

Content creation | B2B storytelling | Blog & email writing | Research reporting | Marketing collaboration | Startup / Fast-paced environment

Hubba ceased operations in early 2021.

• Provided marketing planning and leadership for the Financial Services accounts, ensuring that the appropriate structures, systems, competencies and values were developed in order to meet and exceed the goals of the Marketing plan.
• Created compelling value propositions and communicated persuasive stories to the Forbes sales force and external marketing clients through engaging sales materials – digital, social, research, events and print.
• Developed go-to-market processes/practices that resulted in revenue wins for the company (Client engagements ranged from $150K - $800K, per program).
• Worked closely with the prestigious Forbes Editorial team to create impactful advertising solutions, sales collateral and customer-centric marketing programs.
• Developed fully integrated custom marketing programs and successfully lead them from development to execution for Financial Services clients.
• Prepared new product marketing plans for product introductions in cooperation with senior management colleagues.
• Established a system of reports and communications for all information from the marketing team to the Financial Services sales team.

• Collaborated with SVP of Marketing Services Group, publishers, advertising marketing managers, creative and executive sales teams for 29 brands across 5 associated markets.
• Worked closely with the SVP of Sales and Sales Management to achieve $4.2M in revenue growth from existing and new clients across multiple advertising categories.
• Drove change in an organization shifting from its print legacy to embrace an integrated approach to developing franchises/custom programs online, resulting in new revenues from custom programs.
• Influenced revenue creation with a marketing-oriented mindset; driving the organization to move from product driven custom selling approaches to consultative selling methods.
• Developed and delivered insightful strategies and presentations to the Executive Committee and Marketing Services department.
• Selected and managed outside suppliers to provide creative services, digital marketing support and advertiser research.
• Managed projects for several brands simultaneously; delivering quality work on time and on budget.
• Respected voice in hiring and staffing decisions within the Marketing Services Department.

• Developed marketing strategy and collateral to meet brand and market share goals related to growth categories, new advertiser prospects, and new product launches.
• Worked with two Publishers to determine advertising sales marketing programs for four (4) brands.
• Managed multiple projects and product launches for several brands simultaneously, keeping track of benchmarks and budget.
• Oversaw online ad sales support; included providing metric reports, advertiser support, and RFP collaboration.
• Wrote creative and consistent promotions taking projects through conception, writing, design, and production. Projects included: PowerPoint presentations, direct mail, brochures, sell sheets, media kits, interactive media promotions, print and online advertising design and ad copy.
• Established, tracked, and provided accurate monthly financial reporting for expense budget of $150,000.
• Marketed and executed in-person workshops, events, and awards breakfasts.

• Managed brand and corporate identity project; created all materials from the launch of the corporate branding campaign, reviewed milestone dates (done quarterly), and audience retention of the message.
• Developed B2B marketing strategy and collateral to meet brand and profit goals related to growth categories, new prospects and new product launches.
• Conducted market research and recognized potential sales opportunities in support of regional initiatives.
• Successfully managed a 12-month online “e Lab” educational campaign that led to 200K in new revenue for the inside sales team: Created agenda, timeline, and presentations.
• Prepared multimedia/interactive presentations used by sales executives for product demonstrations, national user group meetings and all MicroEdge conferences.