Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Jill Fedie

Smyrna,GA

Summary

Effective sales professional offering extensive sales experience, with superior performance in leadership roles. Highly skilled in building long lasting relationships with trade clientele. Coaching sales reps on developing and growing territories, along with contract negotiations. Passionate in promoting brand, quality and services.

Overview

24
24
years of professional experience

Work History

SE Commercial Sales Manager

Architessa (Architectural Ceramics)
04.2019 - Current
  • Set production goals to exceed budget expectations.
  • Planned, coordinated and implemented commercial sales functions and processes.
  • Developed strategic initiatives based upon company objectives aimed at accelerating growth.
  • Built relationships with customers and community to establish long-term business growth.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Organized promotional events and interacted with community to increase sales volume.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Managed accounts to retain existing relationships and grow share of business.
  • Motivated team to meet and exceed sales goals.
  • Grew SE pipeline from $900k to over $4 million with team
  • Provided extensive leadership by effectively communicating strategic goals and plans.
  • Worked effectively in fast-paced environments
  • Managed time efficiently in order to complete all tasks within deadlines
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Strengthened communication skills through regular interactions with others
  • Developed and maintained courteous and effective working relationships

Regional Manager - Trade Development

Emser Tile
09.2018 - 04.2019
  • Currently managing sales force that consists of inside and outside reps across the Southeast region - with an overall annual goal of $11 million in the Trade Segment.
  • Created business plans along with sales & marketing strategies to help drive growth & improve market penetration.
  • Providing support and management to the current trade sales team, driving productivity and adding to a positive work environment.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Made onsite sales calls to prospective & existing customers, alone & with reps - to gain or re-engage clients in order to increase business.
  • Coaching and monitoring employees to set productive goals and align operational practices while meeting and exceeding regional sales quotas.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

Vice President Sales & Business Development

Francois & Co.
04.2016 - 09.2018
  • Increased market penetration and annual revenue by implementing improved sales strategies.
  • Monitored and developed strategic networking opportunities and partnerships to increase market presence.
  • Created improved pricing strategies to increase profitability.
  • Managed sales staff, including recruitment, hiring and training nationally.
  • Analyzed processes previously used to send products to customers and uncovered a more efficient method that was positively received by all involved parties.
  • Asked appropriate open-ended questions to discover prospects' needs and requirements.
  • Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.
  • Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with a 85% success rate.
  • Facilitated the identification of new sales opportunities and utilized intentional strategic planning to acquire new accounts and grow brand awareness.
  • Leveraged expertise in marketing techniques and client relationship management to drive client satisfaction and loyalty.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships

Regional Director

Francois & Co.
04.2012 - 05.2016
  • Located showroom location - handled design of space with owner - executed buildout & completion of space, while continuing to manage & keep current sales quotas.
  • Assisted with creation of marketing strategy and advertising initiatives that were used to promote brand & products to the public.
  • Negotiated and finalized contracts with new and existing customers of my own & team when needed.
  • Expanded company's surfaces offerings by tracking trends & needs - curating new collection.
  • Collaborated with CEO & VP of Sales to ensure that showroom & sales reps were meeting daily and monthly projections and forecasts.
  • Incorporated suggested changes to layouts and promotions to drive sales.
  • Recruited & trained talented individuals who would bring a level of excellence, professionalism & increased revenue to each branch.
  • Built the Nashville TN territory from the ground up, bringing to $1.8 million in sales - grew existing Charlotte, NC territory to $1.5 million.
  • Maintained comprehensive knowledge of Nashville TN & Charlotte NC, to better serve customers and meet demanding sales objectives.

Stone & Tile Division Manager

Kenny & Company
05.2009 - 04.2012
  • Analyzed & added new collections missing to their offerings.
  • Maintained & built positive relationships with key architects & designers in the community.
  • Trained other sales people on the differences of tile & stone, and how to sell.
  • Maintained vendor relationships with past connections.
  • Hosted events for industry professionals such as ASID & IIDA to gain market penetration.
  • Increased pipelines by min of 20% with added products

Showroom Manager

Traditions in Tile and Stone
02.1999 - 04.2009
  • Provided prompt, courteous service to every individual who entered the showroom.
  • Directed the sales reps on how to display vignettes and other items so that the showroom looked inviting & up with the trends.
  • Worked with the Branch Manager to determine key details for the showroom, including displays, flooring and accessories.
  • Developed and maintained long-term relationships with trade clientele.
  • Exceeded sales goals & was top performer in the company for 6+ years.
  • Promoted overall growth by leading the design team in an inspirational management style.
  • Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.
  • Generated personal sales to meet or exceed established sales goals
  • Drove employee engagement and guest experience through coaching, training and development

Education

Bachelor of Arts - Interior Design

Century College
Saint Paul, MN
1996

Skills

  • Innovative leader
  • Expanded territories from the ground up
  • Account & project management
  • Spearheaded initiatives for growth in each market
  • Diverse market & industry knowledge
  • Interpersonal skills & high client satisfaction
  • Excelling in solution based sales & resolutions
  • Built & established deep relationships with top trade clientele
  • Account Management
  • Customer Buying Trends
  • Commercial Sales Practice
  • Client Base Retention
  • Sales and marketing expertise
  • Commercial project expertise

Affiliations

CREW Atlanta member - ACE Committee

ASID Industry Partner

IIDA Industry Partner

Professional Women in Business - Atlanta chapter

Women in Stone - past mentorship program

Timeline

SE Commercial Sales Manager

Architessa (Architectural Ceramics)
04.2019 - Current

Regional Manager - Trade Development

Emser Tile
09.2018 - 04.2019

Vice President Sales & Business Development

Francois & Co.
04.2016 - 09.2018

Regional Director

Francois & Co.
04.2012 - 05.2016

Stone & Tile Division Manager

Kenny & Company
05.2009 - 04.2012

Showroom Manager

Traditions in Tile and Stone
02.1999 - 04.2009

Bachelor of Arts - Interior Design

Century College

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Jill Fedie