Summary
Work Preference
Timeline
Skills
Quote
Work History
SoftwareEngineer
Jill Henry

Jill Henry

Digital Marketer
Tulsa,OK

Summary

Innovative Marketing leader with 16+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in customer engagement and successful email marketing campaigns. Detail-oriented, attentive and decisive leader.

Committed team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Company CultureWork-life balanceHealthcare benefits401k matchPaid time offFlexible work hoursStock Options / Equity / Profit SharingPersonal development programsTeam Building / Company Retreats

Timeline

Manager of Customer Engagement and Communications

FlexJobs
05.2021 - Current

Assistant Vice President, Digital Marketing

BOK Financial
08.2019 - 05.2021

Email Marketing Manager

Dentsply Sirona
07.2015 - 08.2019

Digital Media Manager

PennWell Publishing
05.2005 - 07.2019

Skills

  • Workflow Assessments
  • Critical Thinking
  • Customer Database Management
  • CRM Software
  • Marketing Initiatives
  • Oracle Eloqua
  • Salesforce
  • Iterable
  • Sendgrid
  • ROI Strategies
  • Complex Problem-Solving
  • Workflow Processes
  • Employee Coaching and Mentoring
  • Collaborate Cross-Functionally
  • Seasonal Campaigns
  • Creative Team Collaboration
  • New Product Introductions
  • Target Segmentation
  • Reputation Management
  • Microsoft Office
  • Channel Optimization
  • Customer Data Integration
  • Segment Strategies
  • Product LifeCycle Management
  • Marketing Automation
  • Customer Journies

Quote

“Fail early, fail often, but always fail forward."
John Maxwell

Work History

Manager of Customer Engagement and Communications

FlexJobs
Guaynabo, PR
05.2021 - Current
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Tracked key performance indicators to measure success of campaigns.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Optimized email campaigns to increase open and click-through rates.
  • Successfully managed new ESP vendor relationships including RFP and contract negotiation.

Assistant Vice President, Digital Marketing

BOK Financial
Tulsa, OK
08.2019 - 05.2021
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Optimized email campaigns to increase open and click-through rates.
  • Mentored local personnel on best practices and protocols to maximize productivity.

Email Marketing Manager

Dentsply Sirona
Tulsa, OK
07.2015 - 08.2019
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Devised content strategy to effectively engage target audiences.
  • Optimized email campaigns to increase open and click-through rates.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Digital Media Manager

PennWell Publishing
Tulsa, OK
05.2005 - 07.2019
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Excellent communication skills, both verbal and written.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Optimized email campaigns to increase open and click-through rates.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

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