Jill Margolis

• Managed multiple digital project/product launches including ad serving, website update request process and introduction of scalable landing pages, launching enterprise Content Management System (Adobe Experience Manager CMS and DAM) for both scalable landing page creation and customer acquisition as well as overall website management
• Trained and managed team of 5 AEM authors and created/implemented request process workflow and workflow process improvements
• Successfully drove email migration project across multiple constituents and requirements, resulting in enterprise-level scalable deployment, with annual deployments of 600MM
• Managed email portfolio including launch and growth of real time email portfolio and responsive redesign of existing customer emails/notifications with focus on scalability.

• Developed and launched new web-based consumer product/line of business with aggressive timelines
• Managed project from concept to implementation including web design, UI, and UX, testing, tracking and measurement, and developed marketing plan for launch
• Launched product on time, met/exceeded $1B first year intake goal in 5 months
• Developed and implemented acquisition strategy via vendor/agency research, selection and onboarding, overseeing overall marketing budget for digital (SEO, PPC, Social, Display) and non-digital advertising, email design and execution and strategic partnerships.

Key assignments:

• Utilized SEO best practices including content creation, Metadata, and content management usage and trained clients in SEO best practices to increase online program's visibility and organic growth
• Used WordPress CMS to support SEO initiatives to improve content, keywords, and to drive traffic for optimal user experience and search engine ranking
• Owned multiple digital projects including requirements gathering, project management, UI/UX design and conversion-focused organic and paid search campaigns for B2B law firms and B2C firms such as babbletype.com, resulting in an increase in targeted leads in excess of 70%.

Key assignments:

• Managed search engine marketing and search engine optimization for Payroll and QuickBooks products
• Drove revenue focused paid search campaigns for quickbooks.intuit.com resulting in an excess of $6M in revenues for FY09
• Generated targeted traffic for payroll.intuit.com, including targeted paid search (PPC), SEO, CPM advertising, partnerships, and new internet marketing campaigns
• Developed and implemented plan to integrate SEO with new website content, web marketing campaigns and products launches.

Key assignment:s

• Managed e-commerce, e-marketing and external web projects/infrastructure
• Implemented global usability study consisting of both qualitative and quantitative components that drove a phased website redesign including overall design, information architecture and UI/UX based on internal constituent and direct customer feedback
• Introduced search engine marketing procedures and programs to support product launches and e-commerce revenue, resulting in an overall 4:1 ROI on campaigns
• Directed specific SEO activities, including Keyword analysis, content creation, blog development and participation to improve organic search rankings
• Launched targeted consumer and SMB affiliate programs to increase affiliate revenues over 100%.

Key assignments:

• Managed enterprise SEM/PPC including direct management of Google relationship
• Developed ROI-driven online and implemented marketing strategies to generate targeted traffic for Logitech.com and its partners, including targeted paid search (PPC), SEO, trusted feeds, partnerships, and targeted internet components of existing marketing campaigns
• Worked with internal groups as well as external vendors to evaluate and measure site usage and traffic patterns by constituent group, recommend and implement changes and ensure optimal user experience via a combination of usability testing, planning and search engine optimization
• Developed and implemented plan to integrate ongoing product launches with the corporate website, web marketing campaigns and search engine marketing.

Key assignments:

• Managed Product Marketing for internet-based SMB product launch
• Evaluated new marketplace for company, designed and developed new product and developed launch/marketing plan in company-record 10 weeks
• Directed the development of web site to promote product and register customers
• Hired, trained and managed direct team of 3, managed virtual team of 8
• Performed evaluation and customer-base research of SMB marketplace
• Developed MRD and directed overall product development process with engineering.

• Managed product marketing, product management and business development/alliances for B2B Java development tool as well as new acquisition/product line - a collaborative asset management solution
• Product managed and launched online B2B product (DSP), including trial account giveaways resulting in hundreds of trial accounts established in first two months of launch
• Grew JBuilder product line revenue 50% by the year and market share 100% from Q4 2000 to Q4 2001
• Directed team activities to meet revenue targets of $20M per quarter and annual marketing budget of over $1M
• Developed and launched 4 products annually, including launch of successful Studio product that combined Borland and partner products to form a solution that enabled company to grow/ expand its target market from developers only to IT manager and C-level
• Hired, trained and managed team of 10, including product manager, product marketing managers, business development and alliances managers, and sales liaisons.

• Managed marketing function in a team of 5 for telecom startup
• Managed corporate web site, conducted focus groups and held usability testing to drive product evolution and subscriptions
• Worked with partners including HP, OfficeDepot and HelloDirect to launch co-branded products and implement web-based and traditional marketing programs to promote subscriptions.

• Managed enterprise B2B website, content, commerce and strategy
• Managed team of 6 web marketers to create and update content and campaigns