Hi, I’m
Jill M. Fellow
Park City,Utah
Summary
I am a leader and business strategist who is passionate about innovation and leadership within education and workforce solutions. I create value by aligning with and understanding people’s needs. I’ve worked in many learning, training, marketing, and strategy roles to help people and organizations meet their full, productive potential with advanced revenue results. I thrive in chaos, and, like every well-respected human, I love tacos and soccer.
Overview
23
years of professional experience
Work History
Craft Education
Director of Implementation and Customer Success
01.2025 - Current
Job overview
- Leads 5 teams and an international program to drive customer growth within the Craft Connect B2B Customers and open a multi-stakeholder market and data sharing system for work-based learning across the country.
- Established and grew a revenue-generating services vertical, securing $2M+ in grants and revenue within the first 6 months.
- Designed customer success frameworks and growth systems to strengthen partner engagement and retention.
- Scaled customer onboarding capacity to support 300% growth, implementing systems and processes that accelerate implementation speed and improve customer satisfaction.
- Built feedback loops with product teams, ensuring rapid product improvements aligned with customer needs.
- Advancing Craft’s internal strategy to unlock $200M in grants for nationwide data-sharing projects within the work-based learning ecosystem.
Western Governors University
Director of Operations, Marketing, and Partner Strategy
01.2020 - 01.2025
Job overview
- Managed integrated marketing and partner solutions for Enterprise partnership outreach in a complex B2B and B2C sales model.
- Built strategy to increase revenue streams through B2B partnerships and sponsorships by leveraging analytics to identify growth opportunities.
- Designed Data analytics to measure success of partner products, experiences, and workforce solutions.
- Managed a strategic team to design partner products and learning system to train hundreds of sales representatives.
- Measured sales outcomes, use cutting edge analytics, and make sure all employees and clients are fulfilling the organizations mission to expand opportunity and improve lives.
WGU Academy
Senior Manager, Customer Implementation
01.2019 - 05.2020
Job overview
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Provided strong leadership to enhance team productivity and morale.
- Implemented and developed operational standards, policies and procedures.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Evaluated hiring, firing, and promotions requests.
- Negotiated high-value contracts with new suppliers, securing better pricing and terms, which improved profit margins.
- Implemented comprehensive evaluation frameworks that captured both quantitative and qualitative metrics informing future enhancements to course offerings.
- Aligned learning objectives with organizational goals, creating measurable performance improvements for learners across various domains.
- Provided consultative support on best practices in adult education for internal teams and external clients alike, fostering a culture of continuous growth and development within the organization.
- Streamlined content delivery by leveraging cutting-edge e-learning platforms and tools, enhancing accessibility for remote learners.
Center for Applied Learning (CALS)
Senior Learning Designer/Institutional Research Analyst
05.2015 - 01.2019
Job overview
- Built Learning Management System and program design for effective and scalable student success interventions. Responsible for research, tech solutions, implementation, and scaling.
- Served as indirect report for 100+ faculty members across 4 colleges.
- Awarded “Best Practices in Online Learning” by the OLC.
- Published academic articles and research.
- Present at National Conferences with WGU Vice President.
- Implements research projects into full production across the university after efficacy was substantiated.
- Cultivated a culture of continuous improvement through regular training sessions and workshops resulting in increased efficiency across the department.
- Coordinated with sales teams to create accurate proposals that aligned with client expectations and requirements.
- Optimized existing workflows, identifying areas of improvement through continuous analysis of data and feedback from clients.
- Mentored team members in best practices for implementation management, increasing their knowledge and skillset.
Western Governors University
Mentor/Faculty Trainer
04.2010 - 04.2015
Job overview
- Managed the student experience for with responsibilities in training, leadership, and team development.
- Designed college of health learning solutions and provided leadership for hundreds of employees during training, onboarding, and continued professional development.
- Designated as a top 10% mentor 2012/2013.
- Presented to hundreds of faculty members in large sessions at the academic meetings.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Analyzed user behavior and feedback to optimize design and user experience.
- Organized and led creative workshops to explore innovative design solutions.
WGU Academy
Leader, Learning Solutions
01.2018 - 01.2020
Job overview
- Served in a high-level, multi-capacity leadership role which included designing, engineering, and launching WGU Academy’s first programs, solutions, and strategic partnerships.
- Built company-wide onboarding and EQ training.
- Interviewed, hired, and training 100 people in 1 year.
- Led cross-management efforts to design inclusive learning resources for social emotional support of Academy students.
- Worked with senior leadership and People & Talent to develop compensation planning in order to increase performance and productivity.
Utah Valley University
Program Manager
01.2007 - 01.2009
Job overview
- Designed and taught courses in journalism, public relations, and speech communication.
- Lead the journalism redesign and marketing campaign for the transition from a 2-year degree to a 4-year degree.
The Daily Herald
Special Sections Editor-Manager
01.2003 - 01.2005
Job overview
- Published 7 articles a week.
- Used strategic partnerships to build new sales for the paper from the editorial department, which is very rare.
- Designed special sections and lead teams of reporters, designers, photographers, and ad reps.
Education
Brigham Young University
Instructional Psychology and Technology, MS
01.2007
Brigham Young University
Communications, BS
01.2003
Skills
- Mission-focused organization outcomes
- Vendor relationships
- Analytical skills
- UX architecture
- Strategic planning and execution
- Leadership training
- Process improvements
- Teamwork and collaboration
- Customer service management
- Government relations
- Public relations and marketing
Expertise
- LMS Design
- Sales System Design
- Qualitative Research data collection and analysis
- B2B Marketing Strategy
- Collaborative instructional design and strategic planning
- Customer Success and Growth
- UI/UX Design in learning and technology
- Sales Enablement Design
- Leading multi-department discussions and projects
Other Critical Experience
- Radio Disney Marketing
- Elected Officer in a National Political Party – 2021-2023
- Board Member, EATS Park City – 2020-2024
- Board Member, Big Brothers Big Sisters – 2021-2025
- Chair of the Utah Democratic Women’s Caucus – 2019-2023
- Middle School Teach – American Leadership Academy – 2006-2007
- Academic Research, Publishing, and Presenting for Institutional Research at WGU – 2015-2016
- Grant and proposal Writing Institutional Research at WGU, WGU Academy, and Brigham Young University 2015-current
- Crisis PR for various Utah Companies 2007 to 2010
Presentations and Awards
Online Learning Consortium OLC Innovation Award New Orleans, 2015, National Symposium on Student Retention Invited Speaker Norfolk, 2016
Timeline
Director of Implementation and Customer Success
Craft Education
01.2025 - Current
Director of Operations, Marketing, and Partner Strategy
Western Governors University
01.2020 - 01.2025
Senior Manager, Customer Implementation
WGU Academy
01.2019 - 05.2020
Leader, Learning Solutions
WGU Academy
01.2018 - 01.2020
Senior Learning Designer/Institutional Research Analyst
Center for Applied Learning (CALS)
05.2015 - 01.2019
Mentor/Faculty Trainer
Western Governors University
04.2010 - 04.2015
Program Manager
Utah Valley University
01.2007 - 01.2009
Special Sections Editor-Manager
The Daily Herald
01.2003 - 01.2005
Brigham Young University
Communications, BS
Brigham Young University
Instructional Psychology and Technology, MS