Summary
Overview
Work History
Education
Skills
Training
Timeline
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Jill Parker

Overland Park,Kansas

Summary

Proven leader in sales and marketing, adept at pipeline building and needs analysis, I significantly exceeded sales goals, maintaining a 95% occupancy at Silvercrest at Deer Creek. Recognized for excellence with multiple awards, my expertise in account development and relationship building drives consistent success.

Overview

28
28
years of professional experience

Work History

Sales Representative

4M Healthcare Labs
Overland Park, Kansas
12.2022 - 04.2024
  • Responsible for all aspects of sales to senior living and long-term care communities, doctors’ offices, hospitals, clinics and other medical settings
  • Generate leads through market research, cold calling, networking events, and relationship development
  • Maintain CRM to manage all leads
  • Close leads to meet and exceed sales goals
  • Complete forecasting report to track prospects and closed sales

Director of Marketing and Sales / Senior Living Advisor

Silvercrest at Deer Creek Senior Living Community
Overland Park, Kansas
06.2011 - 12.2022
  • Responsible for all aspects of marketing and sales for the community
  • Generate leads, develop, and maintain relationships with professional referral sources through various marketing campaigns and community outreach
  • Cultivate relationships with leads through discovery, touring the community, overcoming objectives and creative follow up to help move them through the decision-making process
  • Manage Yardi CRM tracking lead progress and sales
  • Previously utilized Sherpa and You’ve Got Leads CRMs
  • Negotiate terms of contracts and close sales
  • Research the market and develop competitive analysis reports to analyze and determine rates
  • Meet and exceed sales goals maintaining a consistent occupancy average of 95%
  • Manage marketing budget of $100,000 annually
  • Research and select print, radio, television and other modes of advertising
  • Assist in the production and editing of marketing materials and manage inventory
  • Develop and execute marketing plans, sales campaigns and events
  • Complete and submit weekly and monthly marketing, forecast and community reports to the corporate office
  • Oversee Marketing and Maintenance Departments to ensure all move-ins are executed above expectations
  • Work closely with the Executive Director regarding staffing, budget, vendors and other operational issues
  • Achieved the following Awards and Special Recognition for Sales and Marketing:
  • Dial Senior Living Marketing Excellence Award, 2014 -2016
  • Dial Senior Living Occupancy Excellence Award, 2014-2016
  • Dial Senior Living Marketing Progress Award, 2015
  • The Shayne Sandborn Excellence Award, 2020
  • Dial Senior Living Above Budgeted Occupancy Award, 2022

Owner

Once in a Lifetime Invitations
Olathe, Kansas
10.1999 - 06.2011
  • Operate all facets of retail stationery business including:
  • Researched the bridal market and offered stationery lines that were representative of the trends
  • Negotiated with stationery companies to incorporate their lines while negotiating supply costs
  • Handled all areas of advertising including research, negotiating and purchasing advertising
  • Oversaw all orders from start to finish working with stationery companies to ensure orders are complete, the highest quality, and turnaround time as promised
  • Received the 'Distinguished Dealer' Award for Sales each year 2000-2010

Director of Sales and Community Relations

The Forum at Overland Park
Overland Park, Kansas
07.1996 - 10.1999
  • Developed strategic corporate marketing and public relations plans to increase occupancy
  • Cultivated relationships with hospital social workers and other industry professionals to generate leads
  • Generated new referrals through community presentations, exhibits, local health fairs, senior awareness groups and other special events to generate public awareness and positive press
  • Compiled marketing and sales reports to show the efficacy of marketing and public relations plans
  • Designed and produced collateral and ads and purchased advertising space
  • Conducted tours of the community and counseled families on decisions for placement in the community
  • Managed resident admissions and completed all paperwork
  • Earned four sales awards for meeting and exceeding budgeted occupancy for the year, as well as special quarterly recognition for outstanding performance

Education

Bachelor of Science - Business Communications

The University of Kansas William Allen White School of Journalism and Mass Communications
Lawrence, Kansas
12.1992

Skills

  • Sales consultation
  • Pipeline building
  • Territory sales
  • Account development
  • Competitor research
  • Sales closing
  • Needs analysis
  • Lead prospecting
  • Customer training
  • Researched sales leads

Training

  • Sherpa Senior Living Sales Training, 2016
  • Senior Conversations Training, 2011

Timeline

Sales Representative

4M Healthcare Labs
12.2022 - 04.2024

Director of Marketing and Sales / Senior Living Advisor

Silvercrest at Deer Creek Senior Living Community
06.2011 - 12.2022

Owner

Once in a Lifetime Invitations
10.1999 - 06.2011

Director of Sales and Community Relations

The Forum at Overland Park
07.1996 - 10.1999

Bachelor of Science - Business Communications

The University of Kansas William Allen White School of Journalism and Mass Communications

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