Jill Paro
Summary
Results-driven Digital Media Leader with over 10 years of experience in executing impactful digital marketing strategies across various industries. Proven expertise in content creation, social media management, and graphic design, complemented by skills in email marketing and event planning. Demonstrated ability to lead teams, enhance collaboration, and drive performance to achieve significant results. Committed to fostering innovation and continuous learning to deliver exceptional outcomes.
Overview
5
5
years of professional experience
Work History
Director of Marketing
Studio Three
11.2022 - 12.2024
- Directed cross-state creative teams in both remote and on-site environments to ensure seamless studio openings.
- Led marketing operations, budgeting, and cross-functional collaboration to drive growth and achieve KPIs.
- Developed and executed targeted digital campaigns, print ads, and social media strategies on platforms to increase brand visibility, drive engagement, and boost conversions.
- Oversaw social media efforts, content creation, ambassador program, and photoshoots, optimizing performance based on analytics.
- Spearheaded digital channels, including paid campaigns, CRM strategies, and email marketing, to maximize customer engagement and ROI.
- Collaborated with executives to optimize strategies and ensure alignment with company objectives.
Associate Director of Social Media
Kinship
06.2022 - 11.2022
- Mentored and managed the social media team, setting clear goals, KPIs, and ensuring accountability for performance.
- Drove content strategy, trendsetting, and business development, fostering creativity and innovation to exceed partner expectations.
- Directed social media efforts across multiple accounts, monitored success, implemented processes, and ensured customer service and brand consistency.
- Managed monthly reporting, led key accounts, and contributed to new business initiatives to secure and onboard new partners.
Senior Content + Publishing Strategist
Hill+Knowlton Strategies
07.2021 - 06.2022
- Served as the client-facing and internal social media content lead for the consumer sector.
- Developed comprehensive social media strategies that incorporate industry best practices, influencer programs, media relations campaigns, paid media, and more.
Digital Marketing + Social Media Manager
Studio Three
12.2019 - 06.2021
- Increased Instagram followers by over 100%, designed graphics for social media, website, email, and out-of-home platforms, and managed influencer partnerships to elevate brand visibility.
- Led photoshoot production for digital content, and executed e-communications and digital ad campaigns to boost engagement and brand awareness.
Education
Bachelor of Liberal Arts - Entrepreneurial Management Certificate
University of Iowa
Skills
- Strategic Campaign Development
- Data Analysis Report Building
- Consumer Insights Research
- SEO and SEM Tactics
- Cross-Platform Marketing Expertise
- ROI Optimization
- Influencer Engagement Strategy
- Effective PR Planning
- Creative Content Production
- Brand Identity Development
- A/B Test Implementation
- Data-Driven KPI Assessment
- Adobe Creative Suite
- Canva
- CapCut
- Google Analytics Adwords
- Content Calendar Management
- Meta Advertising Management
- Email and CMS Coordination
Affiliations
Service Club of Chicago
Director of Communications
2018 - Present
Timeline
Director of Marketing
Studio Three
11.2022 - 12.2024
Associate Director of Social Media
Kinship
06.2022 - 11.2022
Senior Content + Publishing Strategist
Hill+Knowlton Strategies
07.2021 - 06.2022
Digital Marketing + Social Media Manager
Studio Three
12.2019 - 06.2021
Bachelor of Liberal Arts - Entrepreneurial Management Certificate
University of Iowa
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