
Accomplished marketing professional with a proven track record in leading successful digital strategies, retail marketing programs, promotions, messaging and events. Well versed in branding, design, merchandising and social media, complemented by exceptional communication skills and meticulous attention to detail.
Responsible for developing and implementing comprehensive digital marketing strategies for multiple agency clients, including targeted pay-per-click campaigns, SEM advertising, website content, email communications, and organic social media strategies tailored to each client's goals. This includes creating compelling content, executing engagement strategies, monitoring key performance indicators, and making necessary adjustments to digital marketing efforts. Streamlined marketing operations by introducing more efficient project management tools.
Collaborate with administrative team, upper management and store management to conceptualize and execute in-store programs, promotions, messaging and product merchandising across five stores. Challenged with driving sales through the planning and execution of all marketing initiatives, events and community outreach. Responsible for developing all in-store messaging and creative to maintain a cohesive brand image while driving sales. Designed and launched new company-wide branding and sign package. Manage website, social media and email marketing campaigns.
Collaborated with regional and store management team to conceptualize and execute in-store programs and promotions, messaging and product merchandising. Challenged with driving sales through the planning and execution of all marketing initiatives, in-store and external marketing events and social media campaigns. Built strong relationships with local community and businesses through community outreach, sponsorships, fundraising initiatives and partnerships.
Helped to drive sales by promoting and executing all healthy eating programs and initiatives including cooking demonstrations, tours and cooking classes. Educated both customers and team members about the global healthy eating program. Planned and executed In-store and external marketing events.
Increased the company's online visibility and brand awareness through design and implementation of marketing materials, social media and development of eCommerce website. Managed private label projects, client consults and print production.
Provided full range of administrative support, including researching and maintaining both property and contact databases, executing proposals, and preparing legal documents. Designed and distributed marketing materials to help generate sales leads. Implemented and maintained a digital workflow platform and CRM system, which streamlined and maximized office efficiency and time management.
Worked closely with owner to increase spa's online visibility and brand awareness through design and implementation of marketing materials, social media and email marketing. Supported the owner in daily operations, while providing excellent customer service to clientele.
Consulted with cycling coaches to plan, shop and cook nutritious and healthy meals for the cycling team, with the goal of increasing team performance and efficiency.
Collaborated with the creative director and design team to conceptualize and oversee design projects. Drafted proposals, developed & edited content and oversaw print production. Coordinated projects with vendors and clients. Administered HR functions including payroll, accounts receivable and team benefits enrollment.
Worked with senior editors to deliver high-end, video post production services. Assisted editors with online video editing, offline video editing and film color correction services. Handled dubbing, graphics and labeling for clients as needed.
Worked with senior editors to deliver high-end, video post production services. Assisted editors with online video editing, offline video editing and film color correction services. Handled dubbing, graphics and labeling for clients as needed.