KEY ACCOUNT EXECUTIVE - CONTENT LICENSING - MEDIA & PRODUCTION SALES GROUP
GETTY IMAGES
New York, NY
01.2020 - 01.2024
Senior sales executive responsible for driving strategic revenue growth on Key Accounts in Media and Production
Regularly exceeded quarterly sales goals and achieved sales bonuses with over $5 million in yearly revenue targets
Grew key client Left Right TV spend 300% Y-O-Y; Jax Media spend 200% Y-O-Y; DebMar Mercury spend 250% Y-O-Y
Pitched, negotiated, drafted and closed complex content licensing deals, renewals and addendums for multi-year agreements with major media and production clients
Worked closely across internal teams to pitch new Getty products to such as Gen A.I., Custom Content and NBC footage
Brought passion and expert knowledge of the Getty content offering as the lead representative in meetings with Key clients
Major clients included: NBC Universal, Warner Brothers, PBS, WGBH, HBO, WWE, Roc Nation, Masterclass, Jigsaw Productions, Left Right TV, Pangloss Media, Atlas Media, Jax Media, Entertainment One, DebMar Mercury
VICE PRESIDENT USA, NEW YORK BUREAU CHIEF, SALES MANAGER, AND CONTRIBUTING EDITOR
WORLD ENTERTAINMENT NEWS NETWORK (WENN)
NEW YORK, NY
01.2005 - 01.2019
Founded the first New York office and established North American sales presence for multi-national media licensing company
Built New York office from inception to 15+ full time employees billing over $10 million in yearly revenue
Appointed New York Bureau Chief in '06, head of North American sales in '07 and Vice President of US Operations in 2011
Managed US sales team that licensed celebrity news and photos to all major media outlets, established year-over-year sales growth in individual photo sales and subscription news and photo package sales, always exceeding quarterly targets
Managed all aspects of New York office operations and HR functions with 15 FTEs (sales desk, news desk and photo desk) and over 100 freelancers
Major clients included: Microsoft, Yahoo, CNN, MSNBC, Sinclair Broadcasting, AT&T, TMZ, People Magazine, US Weekly
PRODUCT MANAGER, CONNECT EUROPE (Digital Music Download Service)
SONY MUSIC EUROPE
Salzburg, Austria
01.2004 - 12.2004
Company Overview: www.connect-europe.com
Wrote technical specifications for Sony Europe's first online music download service including digital music file content delivery and back-end content management
Negotiated and closed deals, alongside internal legal team, with all 5 major record labels for copyright access to song libraries
Launched Sony Europe's first online music service on time and on budget
Www.connect-europe.com
MANAGER, MARKETING AND NEW BUSINESS DEVELOPMENT, MUSICLUB WEBSITE
SONY ELECTRONICS INC. (E-SOLUTIONS, LLC)
Park Ridge, NJ
01.2000 - 12.2003
Company Overview: www.sonystyle.com/musiclub
Executed planning, budgeting, production, and launch of key strategic network music device destination website with $2 million annual budget and staff of 5
Managed all business development, including meeting sales goals, staying on budget and negotiating all vendor contracts
Set-up operations for online CD/DVD store with Alliance Entertainment Corporation
Created yearly marketing plan including groundbreaking co-marketing opportunities with Sony Music and Walkman brands
Www.sonystyle.com/musiclub
PROJECT MANAGER, EDITORIAL CONSULTANT
HEARST NEW MEDIA CENTER, Heart Publications Interactive Division
New York, NY
01.1998 - 12.1998
Created information architecture for RebeccasGarden.com, online component for Hearst television show 'Rebecca's Garden'
Wrote and edited all original online copy; integrated copy with website design
PROJECT MANAGER, SENIOR COPYWRITER
THINK NEW IDEAS, Interactive Advertising Agency
New York, NY
01.1995 - 12.1997
Headed internal teams to plan, design, build and launch the first corporate websites for Fortune 500 clients
Wrote and edited online copy for Fortune 500 clients web brands
Project managed scheduling and production related to integration of copy and design during website development
Major clients launched: Budweiser, Avon, Continental Airlines, Spelling Entertainment & Proctor & Gamble (Tampax)
Timeline
KEY ACCOUNT EXECUTIVE - CONTENT LICENSING - MEDIA & PRODUCTION SALES GROUP
GETTY IMAGES
01.2020 - 01.2024
VICE PRESIDENT USA, NEW YORK BUREAU CHIEF, SALES MANAGER, AND CONTRIBUTING EDITOR
WORLD ENTERTAINMENT NEWS NETWORK (WENN)
01.2005 - 01.2019
PRODUCT MANAGER, CONNECT EUROPE (Digital Music Download Service)
SONY MUSIC EUROPE
01.2004 - 12.2004
MANAGER, MARKETING AND NEW BUSINESS DEVELOPMENT, MUSICLUB WEBSITE
SONY ELECTRONICS INC. (E-SOLUTIONS, LLC)
01.2000 - 12.2003
PROJECT MANAGER, EDITORIAL CONSULTANT
HEARST NEW MEDIA CENTER, Heart Publications Interactive Division