Jill Wang

Global Brand Marketing Leader, MBA. A dedicated and proactive marketing executive with over 20 years of experience in global brand building, product marketing, and business development within the CPG/FMCG and DTC industries, with a profound understanding of Beauty & Haircare dynamics and consumer preferences. A track record of scaling high-growth brands and start-ups with consistent revenue/profit growth, successful product launches, cross-border functional team collaboration, and relationship building.

• Architected and led a transformative brand positioning and 5-year expansion strategy to sustain Urban Decay's leadership position in the Makeup category for key markets to double topline in 3 years
• Conceptualized and developed bold and captivating digital creative assets to support Urban Decay's brand initiatives, propelling brand ranking to the top 10 across major sales channels for key markets
• Spearheaded the successful launch of Urban Decay Facebond (40 shades) in North America through a data-driven marketing strategy. This comprehensive approach encompassed SEO & content marketing (7.9M+ views in 3 weeks), high-impact OOH (20K+ Times Square views in 4 hours), and targeted influencer marketing (75 VIP mailers, 15.5M+ views)
• Collaborated with cross-functional teams in successfully developing and launching new products at Modere, including the innovative Women Health (Ova and Ova-M), Liquid Biocell Sports, Magnesium & Sleep, and Cellproof MicroBond Hair system, which generated a double-digit increase in global revenue
• Partnered with e-commerce team to identify key customer touch points for Meaningful Beauty
• ; conducted A/B testing to improve key metrics throughout users’ shopping experiences with improved conversion +7%, AOV +12%, and LTV +11%
• Developed new market assessment and GTM strategy at Arbonne, presented in front of the executive team to gain approval, and successfully led the business expansion into 3 international markets, generating +18% lift in total revenue
• Led cross-border creative agencies to reposition Proactiv and create a compelling brand story & messaging that improved NPS by 17 pts
• Successfully launched the NEW Proactiv in 12 markets, developed GTM strategy with cohesive marketing plans utilizing online and offline channels to achieve annual revenue target (+14%)
• Developed holistic retail strategy across global retail partners (Sephora, Ulta, Costco, Watsons, etc.) for multiple beauty brands, including quarterly business reviews, instore event support, product promotions, special offers, and product training

• Think Outside the Inbox: Email Marketing (Google), 2023 Aug
• From Likes to Leads: Interact with Customers Online (Google), 2023 July
• Attract and Engage Customers with Digital Marketing (Google), 2023 June
• Foundations of Digital Marketing and E-commerce (Google), 2023 May