Jillian Bartley
Edmond,United States
Summary
Accomplished and results-oriented marketing executive with over 18 years of experience leading and executing strategic marketing initiatives. Proven ability to build and manage high-performing teams, develop and implement integrated marketing campaigns, and drive brand awareness and customer acquisition. Expertise in content creation, digital marketing, Artificial Intelligence (AI), social media management, and public relations. Passionate about creating exceptional customer experiences that foster loyalty and drive business growth.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Founder & CEO
Prominence Marketing Co.
11.2022 - Current
- Company Overview: Contract and project-based services for Community FIs
- Provide fractional, contract, and project-based marketing services for community banks and credit unions.
- Conduct target market research to scope out industry competition and identify advantageous trends.
- Create strategic communication plans for shareholders, core conversions, service changes, and mergers.
- Ensure compliance with industry regulations while maintaining ethical business practices at all times.
Director Of Marketing
Prism Bank
05.2023 - 12.2024
- Company Overview: Community Bank
- Regularly developed and presented marketing plans, campaign insights, and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Worked alongside the Director of Retail Operations to create an integrated marketing campaign calendar, in addition to new products, focused on deepening customer relationships and new customer acquisition.
- Oversaw rebranding efforts that resulted in an enhanced corporate identity and a differentiated brand perception among stakeholders.
- Spearheaded digital marketing efforts, including user experience-focused website redesign and social media strategy, driving growth in online traffic and conversions.
- Implemented solutions for rapid deposit growth, increasing deposits by over $80 million in less than one year.
- Conducted market research to inform decision-making to create content and promotional materials to drive engagement and conversions for niche services, including Aviation Finance, Cannabis Banking, and Private Client.
- Worked with internal stakeholders to create new specialized accounts for new SEGs.
- Led Voice of the Customer (VOC) and VOE initiatives, including scheduled NPS, eNPS, CSAT and ESAT surveys, measured customer and employee feedback, and implemented into business strategy, resulting in improved satisfaction.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Executed an integrated core conversion communications strategy including, direct mail, digital channels, scripts for a call program and on hold messaging.
- Wrote and distributed press releases to increase brand visibility.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established strategic partnerships, expanding market reach and driving revenue growth.
Freelancer
CR Design
09.2021 - 05.2023
- Company Overview: Website and graphic design agency
- Provide CX focused website content and SEO work on a project basis.
SVP, Chief Marketing Officer
Citizens Bank of Edmond
03.2021 - 09.2021
- Company Overview: Community Bank
- Oversaw all marketing activities for Citizens Bank of Edmond brands, including Citizens Bank of Edmond, Midtown, Vault 405, RISE, and Heard on Hurd.
- Worked with agency partner and internal stakeholders to develop the name and branding for a digital-only challenger bank under the CBE umbrella.
- Developed comprehensive marketing strategies and policies.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
- Analyzed industry trends and tracked competitor activities to inform decision-making.
- Collaborated with legal, accounting, and other professional teams to review and maintain compliance with regulations.
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
- Leveraged Snapchat and other digital marketing tools and channels to generate buzz.
- Championed customer-centric approaches to improve overall satisfaction levels and foster brand loyalty.
- Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining cost efficiency.
Director, Retail Marketing & Client Experience | Director of B2B Marketing - West Region
Enterprise Bank & Trust
03.2019 - 09.2020
- Company Overview: Super Community Bank - Multi-state
- Led enterprise-wide Voice of the Customer (VOC) research, including NPS, customer satisfaction surveys, and multiple customer review touch-points, analyzing customer sentiment and translating insights into actionable CX improvements.
- Designed and executed an integrated 3-year CX roadmap, leveraging multiple VOC data sources to enhance customer journeys.
- Worked with communications team on merger communications strategy.
- Developed and optimized omnichannel customer engagement strategies focused on improving customer lifetime value.
- Championed CX-driven process enhancements, reducing customer pain points and increasing customer satisfaction.
- Managed, designed, and implemented an integrated consumer marketing plan with promotional calendar, collateral toolkits and schematics schematics.
- Oversaw all Marketing for New Mexico and Arizona regions including B2B and sales enablement for Commercial team.
- Worked with a third-party partner to conduct multi-state market research.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
VP, Director, Marketing & Communications
Los Alamos National Bank (LANB)
04.2016 - 03.2019
- Company Overview: Community Bank - $1.4 - 1.8 Billion
- Led all areas of the Marketing & Communications Department including integrated marketing campaigns, website management, advertising, public relations, corporate comms, graphic design, videography/ photography, community engagement, event planning, media relations, sales assets, and social media.
- Responsible for an annual budget of $1.8 million year-over-year.
- Member of: Senior Administrative Management (SAM) team, Internal Technology Steering Committee (ITSC) and Project Management Steering Committee (PMSC).
- Attended, contributed and reported out to the Senior Executive Team (SET) and the Trinity Capital Corporation (TCC) Board.
- Executed TCC Annual Shareholder meeting and Annual Report.
- Improved average Google Business rating by 2.2 stars.
- Led sensitive and crisis communication strategies.
Marketing Director
Los Alamos National Bank (LANB)
10.2009 - 04.2016
- Company Overview: Community Bank - $1.8 Billion
- Directed marketing initiatives to support growth in market share.
- Supervised all marketing advertising and public relations efforts.
- Oversaw community relations activities including 300 non-profit partnerships.
- Led cross-functional teams to drive CX innovation, integrating customer feedback into product development and service enhancements.
- Developed external communications, including development and issuance of press releases and shareholder materials.
- Developed annual marketing and media plans.
- Managed expenses to support marketing strategies and ensure adherence to approved budget.
Marketing Coordinator
Los Alamos National Bank (LANB)
10.2005 - 10.2009
- Company Overview: Community Bank - $1.8 Billion
- Established marketing and community development structure in the Santa Fe Market.
- Oversaw advertising placement, product promotion, sponsorship follow-up and volunteer coordination in Santa Fe.
- Coordinated and attended over 90 annually bank sponsored events in Santa Fe and/or other LANB markets, as well as events hosted by the bank.
Credit Manager/Management Trainee
Wells Fargo Financial
04.2005 - 09.2005
- Company Overview: National Bank
- Generated branch business by cross-selling various products to customers solicited through the internal database.
- Reviewed loan applications and closed loans.
Education
Bachelor of Science - Applied Human Science Concentrations in Marketing and Merchandising
East Tennessee State University
Executive MBA - undefined
Washington State University Carson College of Business
Skills
- Marketing Strategy
- Problem Solver
- Brand Management
- Revenue Generation
- Growth Mindset
- Financial Services Business Acumen
- Team leadership and Coaching
- Change Ready Leadership
- Project Management
- Budget Management
- Entrepreneurial and Innovative
- Cross-Functional Collaboration
- Tech & Data Savvy
- Regulatory Compliance
Certification
- Advanced Certificate in Customer Experience Management: MTF Institute of Management, Technology and Finance - Udemy
- PBC - Level 1 Certification: Certification through the PBC Conference for Cannabis Related Banking
- Certified Financial Marketing Professional (CFMP): American Bankers Association
Timeline
Director Of Marketing
Prism Bank
05.2023 - 12.2024
Founder & CEO
Prominence Marketing Co.
11.2022 - Current
Freelancer
CR Design
09.2021 - 05.2023
SVP, Chief Marketing Officer
Citizens Bank of Edmond
03.2021 - 09.2021
Director, Retail Marketing & Client Experience | Director of B2B Marketing - West Region
Enterprise Bank & Trust
03.2019 - 09.2020
VP, Director, Marketing & Communications
Los Alamos National Bank (LANB)
04.2016 - 03.2019
Marketing Director
Los Alamos National Bank (LANB)
10.2009 - 04.2016
Marketing Coordinator
Los Alamos National Bank (LANB)
10.2005 - 10.2009
Credit Manager/Management Trainee
Wells Fargo Financial
04.2005 - 09.2005
Executive MBA - undefined
Washington State University Carson College of Business
Bachelor of Science - Applied Human Science Concentrations in Marketing and Merchandising
East Tennessee State University
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