Jillian Best

Dynamic lead in the content strategy space with proven expertise at Kohl's, driving innovative social media campaigns and influencer marketing initiatives. Adept at cross-functional collaboration and project management, I enhance brand storytelling and community engagement, achieving significant growth in audience engagement and brand loyalty.

CLAIM TO FAME

• Over 10+ years of experience driving content strategies for Kohl's inclusive of influencer extensions and initiatives + high-impact extensions across channels.
• Successfully manage and oversee a team that builds the strategy and executes over 200+ pieces of paid and organic content monthly for Kohl's (cross-channel,) managing up through Director, VP and SVP leadership for content reviews, newness and innovation.
• Successfully manage and oversee the execution of 30+ High Impact Social Extensions yearly i.e. AR Lenses, Pinterest Innovations, TikTok Beta and Alpha opps.
• Launched Kohl’s first-ever reactive content process in 2023, building content (1) week out in reaction to trends, formats and sounds
• Launched Kohl's organic and paid TikTok strategy in 2022, increasing viewership by 1000% YoY . Onboarded an AOR for TikTok in 2023 to produce content for Kohl’s on a weekly basis, growing follower count by 30% YoY and Engagement Rate by 50% YoY.
• Launched an industry-leading Kohl's Associate Ambassador Program (micro-influencer) which has successfully driven millions of organic impressions + views for Kohl's.
• Launched Kohl's Branded Content Strategy with influencer team which has grown to be Kohl's most successful Ad Unit month over month.
• Launched Kohl’s Threads channel in July of 2023, reaching over 100K followers in just a few months.