Jillian Butler

Social Media Marketing

• Enhanced brand visibility by developing and implementing targeted marketing.
• Increased customer engagement through the creation of compelling social media content and strategies.
• Create one-off and monthly emails and newsletters sent to target audiences, prospects, realtors, sponsors, and partners.
• Developed visually engaging marketing materials to support launches (eg. New homes, amenities, and grand openings)
• Collaborated with external agency (Chapell Roberts) on advertising campaigns, ensuring alignment with overall marketing objectives.
• Composed daily posts for social media and helped build presence on Facebook, Instagram, LinkedIn, and YouTube.
• Improved website traffic with the implementation of SEO and keyword research in website blogs and social media posts.
• Made weekly updates and edits to website (via Umbraco ), ensuring all content is accurate and current, including events, blogs, product information, photography and links.
• In charge of the Realtor Outreach Program, involving developing relationships with agents, giving presentations, and marketing Riverlights to their teams.
• Import information about prospects, record visits, and track their timeline to Salesforce .
• Created monthly social media calendar and scheduled posts via Meta Business Suite.

Event Planning

• Managed logistics for successful events, including contract negotiation, and coordinating with vendors.
• Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
• Assisted in the development of resident community events, fostering a sense of pride among residents.
• Developed strong relationships with clients, fostering trust and rapport for ongoing business opportunities.
• Leveraged social media platforms to create buzz around events, driving awareness and interest among target audiences.

Customer Experience

• Guided the Information Center guest experience to create a positive environment and ensure clients wants and needs are exceeded.
• Met with prospects to give community overviews, answer questions, and help direct them to what they were looking for.
• Answered phone calls, emails, and all other inquiries on the community.
• Talked with prospects via a live chat ( Drift ) when they browsed the website.

• Responsible for efficiently fulfilling customers' orders in a timely manner.
• Pleasantly and courteously interacted with customers to deliver quality service.
• Engage in ongoing communication with customers including making recommendations and answering questions.
• Organize orders to ensure flawless delivery.

• Responsible for developing a content strategy for multiple social media platforms including Facebook, Instagram & Vimeo that increased student followers by 200+
• Stayed up-to-date on the latest trends to keep content relevant
• Created social media content that gained maximum engagement with the student body and helped raise $750 in donations.
• Helped plan events to increase awareness on campus.

• Delivered exemplary customer service in high-pressure, fast-paced environment
• Produced customized product quickly and efficiently
• Trained new-hires
• Collaborated with team members to satisfy customer needs.
• Quick problem solving during stressful situations
• Increased repeat business by providing exceptional customer service and building rapport with patrons.
• Streamlined order processing through accurate cash handling and efficient use of the point-of-sale system.