Jillian Edwards
Birmingham,AL
Summary
Detail-oriented Branding and Public Relations professional with experience supporting a worldwide franchise and nationally recognized fashion and wellness brands. Skilled in campaign development, social media marketing, and event activation, with a proven ability to build partnerships and increase brand visibility. Certified 200-Hour Yoga Instructor with experience leading wellness initiatives and collaborating with collegiate athletics. Focused on creating clear, measurable impact through branding and communications.
Overview
1
1
year of professional experience
Work History
Branding & PR Intern
Popbar
06.2025 - 08.2025
- Supported the marketing and public relations strategy of a global dessert franchise with storefronts across the U.S. and internationally.
- Created branded content for TikTok, Instagram, and in-store promotions, increasing engagement with both local New York audiences and national followers.
- Assisted with event activations and collaborations that tied Popbar to trending NYC brands, expanding brand visibility and driving sales.
- Conducted market research and analyzed consumer insights to optimize campaign messaging.
Yoga Instructor
Gypsy Waltz Yoga
06.2024 - Current
- Certified 200-Hour Registered Yoga Teacher (RYT) teaching classes tailored to diverse student populations and private groups.
- Partner with the Ole Miss Baseball Team to design recovery-focused yoga sessions, enhancing athletic performance and mental resilience.
- Leverage social media strategy to expand attendance and increase brand reach for the studio.
Campus Ambassador
Shopbop
01.2025 - Current
- - Represent Shopbop, a global online retailer, by creating trend-forward content across personal social platforms.
- - Collaborate with the Shopbop brand team to coordinate seasonal campaigns and giveaways targeted toward Gen Z audiences.
- - Organize on-campus activations to enhance visibility and strengthen brand presence within student communities.
- Youth Marketing Connection (Remote)
Education
B.S. - Integrated Marketing Communications, General Business
University of Mississippi
Oxford, MS05.2026
Skills
- Branding & PR Strategy
- Social Media Marketing (Instagram, TikTok, Facebook)
- Content Creation & Campaign Development
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Digital Marketing & Event Activation
- Client Relations & Campus Engagement
- Wellness Coaching & Yoga Instruction (200-Hour RYT)
Affiliations
Kappa Delta Alpha Mu – University of Mississippi
Timeline
Branding & PR Intern
Popbar
06.2025 - 08.2025
Campus Ambassador
Shopbop
01.2025 - Current
Yoga Instructor
Gypsy Waltz Yoga
06.2024 - Current
B.S. - Integrated Marketing Communications, General Business
University of Mississippi
Leadership & Campus Involvement
Founding Executive Member – Ole Miss Wellness Society
Aug 2024 – Present
- Co-founded the first student-led wellness organization at Ole Miss, building the foundation for mission, structure, and long-term vision.
- Secured sponsorships and collaborations with local businesses, studios, and national wellness brands.
- Developed the society’s digital brand strategy, boosting membership participation and awareness through social media.
- Established the organization as a recognized resource for health and wellness advocacy on campus.
Shopbop Campus Ambassador – Youth Marketing Connection (Remote)
Jan 2025 – Present
- Represented Shopbop by creating digital content tailored for a college audience.
- Assisted with seasonal campaigns and giveaways to promote Gen Z engagement.
- Strengthened brand presence on campus through targeted activations.
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