Jillian Ferreira
Summary
Accurate and efficient Media Planner with 2 years of experience in retail and CPG brands. A collaborative team player with strong communication skills, able to effectively liaise with clients, creative teams, and media vendors in a fast-paced environment. Dedicated to staying at the forefront of industry trends and technologies to deliver innovative and impactful solutions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Media Planner
VaynerMedia
05.2023 - Current
- Strengthen client relationship through day-to-day communication including, but not limited to: scheduling calls, updating multiple weekly status documents and leading calls.
- Completely owned and created trafficking sheets for creative agencies to deliver assets for campaign launches while communicating with creative agencies to ensure timely asset delivery.
- Collaborate closely with clients, creative teams, & external agencies to develop TikTok Creator Programs across three brands simultaneously.
- Updating budget trackers that are used across the buying and planning teams to ensure budgets are showing the utmost accuracy on a monthly and quarterly basis.
- Analyzed MMM results to create a well-balanced media mix, including social & digital campaigns to drive the strongest ROI.
- Approach challenges and find solutions to conflicts by working across teams and departments.
Media Buyer
VaynerMedia
09.2022 - 05.2023
- Prepared and delivered insightful reports and presentations to clients, highlighting campaign performance, insights and recommendations for future optimizations.
- Executed Media Buys across various social and digital channels, including Meta, TikTok, Pinterest, Snapchat, YouTube & TheTradeDesk.
- Tracked and QA'd all assets before, during and after launch to ensure they were pacing appropriately throughout the flight.
Marketing Intern
Drop Anchor Team - Compass Real Estate
04.2022 - 09.2022
- Generated unique content across all social media platforms, newsletters, mailers, and website.
- Increased Instagram followers, engagement, and interactions to build brand awareness.
- Worked effectively with other team members to create a structured and timely posting schedule to ensure our team's online presence is cohesive and up to date.
Education
BBA - Marketing
University of Miami
Coral Gables, FL05.2022
Skills
- MediaTools
- Comscore
- NMI (Nielsen Media Insights)
- Pathmatics
- Social/Digital Ads Managers
- Microsoft Office
Certification
- Google Ads Display & Search
- Snapchat Ads
Timeline
Media Planner
VaynerMedia
05.2023 - Current
Media Buyer
VaynerMedia
09.2022 - 05.2023
Marketing Intern
Drop Anchor Team - Compass Real Estate
04.2022 - 09.2022
BBA - Marketing
University of Miami