Hubspot
Jillian Carr
Stoneham,MA
Summary
Dynamic marketing leader with a proven track record at Chaos, driving demand generation and integrated campaigns that significantly boosted pipeline growth. Proficient in account-based marketing and adept at leading diverse teams. Capable of designing and implementing effective strategies that elevate brand recognition and strengthen client relationships. Dedicated to producing measurable results and maximizing performance.
Overview
16
16
years of professional experience
Work History
Director, Global Marketing
Chaos (formerly Cylindo)
Boston, MA
12.2024 - Current
- Lead and manage the newly established marketing team for a newly-formed Cylindo business unit within the company. Responsible for accelerating revenue growth through integrated marketing strategies and team leadership.
- Manage a team of three marketing professionals and two external agency vendors, driving both strategy and execution.
- Spearhead demand generation programs leveraging ABM, video content, webinars, and thought leadership to fuel pipeline growth and reduce client churn.
- Develop and execute creative, high-impact marketing strategies that align with company objectives while enhancing brand presence and increasing market share.
- Collaborate cross-functionally with sales, client services, and product teams to design targeted programs that deliver measurable business outcomes.
- Reinforce thought leadership through reinvigorated social media and digital content strategies, amplifying the brand’s voice in a competitive landscape.
- Oversee marketing KPIs and continuously adjust strategies to optimize pipeline performance, ensuring alignment with company growth targets.
Demand Generation Manager
Chaos (formerly Cylindo)
Boston, MA
04.2022 - 11.2024
- Created and managed multi-channel campaigns designed to hit ambitious pipeline targets, partnering closely with SDR and AE teams for seamless lead nurturing.
- Developed and optimized ABM strategies, targeting key accounts across different stages of the buying journey.
- Evaluated campaign performance using KPIs, ensuring alignment with sales pipeline goals and conversion rate improvements.
- Orchestrated field events, including industry conferences and regional sales events, to foster client engagement and generate leads.
Senior Marketing Manager
Jahia Solutions
Boston, MA
12.2019 - 09.2021
- Led North American demand generation efforts with a focus on ABM, content syndication, paid media, and lead generation to drive pipeline and revenue.
- Collaborated closely with sales teams to develop impactful collateral and operational support for client onboarding and retention.
- Managed global social media efforts in both English and French, amplifying brand presence across key international markets.
- Led vendor relationships for PR, SEO, SEM, and paid media, driving measurable improvements in campaign performance and ROI.
Marketing Manager
TEAM LEWIS
Boston, MA
03.2017 - 12.2019
- Managed and executed integrated marketing programs for a range of B2B clients, driving digital and traditional media strategies to increase brand awareness and demand generation.
- Developed content, including infographics, tip sheets, emails, and presentations, to engage target audiences and support client objectives.
- Led client events from ideation to execution, creating opportunities for brand-building and customer acquisition.
- Provided strategic counsel on website optimization, media planning, and digital advertising efforts to enhance client outcomes.
Marketing Manager
Lightower Fiber Networks
Boston, MA
06.2013 - 03.2017
- Directed integrated marketing campaigns for telecommunications clients, focusing on increasing lead generation, customer acquisition, and brand positioning.
- Managed digital marketing efforts, including SEO, SEM, and paid media, resulting in higher online visibility and customer engagement.
Marketing Manager
iMPR
Mamaroneck, NY
01.2012 - 11.2012
- Developed and executed B2B marketing strategies for clients, producing content and leading campaigns to drive business growth.
- Managed client relationships and supported various marketing initiatives across digital and traditional media platforms.
Marketing Coordinator
Sidera Networks
Westborough, MA
07.2011 - 04.2012
- Supported marketing efforts to increase brand awareness and demand generation, collaborating with cross-functional teams to execute various initiatives.
Intern & Marketing Assistant
Simon Property Group
Burlington, MA
06.2009 - 08.2011
- Assisted in executing marketing campaigns and events, supporting the broader marketing team in achieving organizational goals.
Education
Bachelor of Arts - Marketing
The University of Tampa
Tampa, FL05.2009
Skills
- Demand generation and account-based marketing
- Integrated marketing campaigns
- Lead nurturing and conversion
- Cross-functional team leadership
- Content strategy and creation
- Digital marketing and social media
- Budget management and reporting
- Event planning and execution
- Creative problem-solving
- Vendor management
- Business strategy development
- Strategic planning
Additional Information
Strong background in both B2B and B2C marketing environments. Proven ability to drive business growth, build high-performing teams, and execute complex marketing programs in fast-paced industries. Exceptional project management skills with a focus on cross-functional collaboration, strategic thinking, and creativity.
References
References available upon request.
Software
Salesforce
Adobe Creative Suite
Marketo
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursPersonal development programsCareer advancementTimeline
Director, Global Marketing
Chaos (formerly Cylindo)
12.2024 - Current
Demand Generation Manager
Chaos (formerly Cylindo)
04.2022 - 11.2024
Senior Marketing Manager
Jahia Solutions
12.2019 - 09.2021
Marketing Manager
TEAM LEWIS
03.2017 - 12.2019
Marketing Manager
Lightower Fiber Networks
06.2013 - 03.2017
Marketing Manager
iMPR
01.2012 - 11.2012
Marketing Coordinator
Sidera Networks
07.2011 - 04.2012
Intern & Marketing Assistant
Simon Property Group
06.2009 - 08.2011
Bachelor of Arts - Marketing
The University of Tampa
Similar Profiles
Stevce LazarevskiStevce Lazarevski
Texturing - Rendering Artist at Cylindo Part of ChaosTexturing - Rendering Artist at Cylindo Part of Chaos
Cole BentonCole Benton
Concessions Worker at CHAOSConcessions Worker at CHAOS
Valentina ZaharievaValentina Zaharieva
ACCOUNT EXECUTIVE, EMEA at ChaosACCOUNT EXECUTIVE, EMEA at Chaos
Patricia Wigandt CondonPatricia Wigandt Condon
English Teacher, Eighth Grade, Language-Based Team at Marshall Simonds Middle SchoolEnglish Teacher, Eighth Grade, Language-Based Team at Marshall Simonds Middle School
Alexa LoReAlexa LoRe
Classroom Teacher at Stoneham Public SchoolsClassroom Teacher at Stoneham Public Schools