Digital Marketing Manager with 15+ years of experience in executing successful email and online marketing campaigns across multiple teams utilizing CRM systems. Skilled in HTML, CSS, and graphic design. Proven track record of driving revenue growth and increasing brand awareness.
Overview
25
25
years of professional experience
Work History
Digital Marketing Production Manager
National Wildlife Federation
2008.11 - 2024.05
Using a combination of hand-coded HTML, CSS, JavaScript, and multiple CRM systems (Engaging Networks, Convio/Blackbaud, and CheetahMail) to build cross-departmental emails, SMS messages, donation forms, action alerts, surveys, thank you pages, auto-responders, and other web assets that function and render properly across all web browsers, devices, and email clients
Creation and maintenance of email templates page wrappers and using HTML, CSS, and JavaScript
Creation of graphics for use in above assets using Photoshop, Illustrator, and Dreamweaver, including animations, personalization, and image mapping
Quality control of all assets ensuring they are compliant across all web browsers, devices, and email clients
Building website content using HTML, CSS, JavaScript, and Sitecore
Key contributions to the migration of complex renewals system from ColdFusion to Sitecore
Implementation of front and back end premium opt out functionality in donation forms using custom JavaScript, necessitating the coordination of various data synchs along with CRM data fields
Planning cross-departmental email calendar based on data-driven results and managing cross-departmental requests
Executing a new email calendar strategy based on user behavior, including an overhaul of the list structure
Setting up complex email sends, including list selection, suppressions, queries, uploads, and scrubbing
Project management including list and testing strategy
Newsletter content curation and email content planning
Senior Email Campaign Manager
Exmplar, Inc.
2005.06 - 2008.11
Managing all aspects of dynamic content email distribution for corporate marketing clients
Coordinating data management with incoming client transaction and mail files
Directing and assisting creative team using graphics and coding skills
Building segmentation rules for dynamic product and content placement
Writing and running SQL queries and transactions to update and maintain database
Using GUI program to combine various components of targeted emails
Interacting regularly with clients via email, phone, and face-to-face contact
Ensuring timely and accurate product delivery in a fast-paced, deadline-oriented environment.
Associate Web Developer
John S. Herold, Inc.
2004.06 - 2005.06
Assisting with the development of new website
Conceptualizing, designing, and building the company employee intranet site
Creating web applications for internal use using JavaScript and PL/SQL
Building dynamic database-generated web pages, and static HTML web pages
Constructing JavaScript drop-down menus
Designing and implementing the aesthetics of web pages
Creating, updating, and maintaining database tables using SQL.
Production Associate
John S. Herold, Inc.
2001.06 - 2004.06
Formatting and layout of reports with text, graphs, and images
Desktop publishing
Producing pdf images using Acrobat Distiller for viewing on the company website
Website maintenance, HTML, and file uploading
Creating and editing Power Point presentations
Proofreading
Assisting with training new employees
Project Engineer
The Whiting-Turner Contracting Company
1999.06 - 2000.10
Bidding and estimating projects, including takeoff from plans, recruiting subcontractors, coordinating scopes, and organizing data in a spreadsheet
Project scheduling and coordination of field work between different trades, including field direction and supervision
Troubleshooting, identifying potential difficulties from plans, field problem-solving, and quality control
Bookkeeping and paperwork, including writing and executing contracts, invoices, insurance, and project accounting
Education
Bachelor of Science - Mechanical Engineering
University of Maryland - College Park
College Park, MD
05.1999
Some College (No Degree) - Mechanical Engineering
University of California - Los Angeles
Los Angeles, CA
Certificate in Visual Communications -
Katharine Gibbs School
Norwalk, CT
01.2001
Skills
HTML
HTML5
CSS
JavaScript
SQL
PL/SQL
Photoshop
Dreamweaver
Timeline
Digital Marketing Production Manager
National Wildlife Federation
2008.11 - 2024.05
Senior Email Campaign Manager
Exmplar, Inc.
2005.06 - 2008.11
Associate Web Developer
John S. Herold, Inc.
2004.06 - 2005.06
Production Associate
John S. Herold, Inc.
2001.06 - 2004.06
Project Engineer
The Whiting-Turner Contracting Company
1999.06 - 2000.10
Bachelor of Science - Mechanical Engineering
University of Maryland - College Park
Some College (No Degree) - Mechanical Engineering
University of California - Los Angeles
Certificate in Visual Communications -
Katharine Gibbs School
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