Summary
Overview
Work History
Education
Skills
Impact Highlights
Career Experience
Certification
Affiliations
Awards
Professional Development
Timeline
Hi, I’m

Jillian Monastra

Atlanta,GA

Summary

Results-driven project, marketing, and account management professional with robust experience leading integrated campaigns across digital, social, influencer, and traditional media for Fortune 500 brands, including Nestlé, L'Oréal, American Express, and Delta Air Lines. Proven ability to translate strategic goals into actionable project plans, align cross-functional teams, and deliver high-impact campaigns on time and on budget. Expertise spans project lifecycle management, creative production, influencer content, new business support, and global team collaboration. Known for streamlining workflows and managing multi-platform initiatives with precision and creativity.

Overview

7
years of professional experience
1
Certification

Work History

Digitas

Senior Associate, Project Management
07.2021 - 08.2025

Job overview

  • Led full-cycle project delivery for integrated marketing campaigns, aligning cross-functional teams across creative, strategy, production, and media.
  • Defined scopes of work, built timelines, managed resources, and streamlined communication to ensure high-quality execution.
  • Acted as operational lead, driving workflow efficiency and risk mitigation across multi-platform initiatives.
  • Nurtured global team collaboration by standardizing documentation and onboarding across Jira, Figma, and Microsoft Teams.
  • Elevated operational efficiency and supported scalable campaign execution by identifying workflow bottlenecks and implementing process improvements.
  • Developed and implemented strategic initiatives to improve client engagement and satisfaction.

Digitas

Associate Project Manager
12.2019 - 06.2021

Job overview

  • Coordinated project timelines, managed deliverables, and ensured alignment between creative, production, and strategy teams.
  • Supported development of the award-winning Jif vs. Gif campaign, partnering with Giphy.com to launch custom product packaging and branded media mailers; managed landing page execution and internal creative milestones.
  • Delivered strategic content for the 'Gladiator School' Jif Squeeze launch, collaborating with senior leadership to align creative direction with client objectives while maintaining budget discipline.
  • Ensured on-time delivery of Jif Equity Banners for eCommerce updates by managing workstream timelines and driving crossfunctional collaboration with design teams.
  • Enabled smooth production of Uncrustables 'Lunchtime Hacks' campaign by organizing client assets and building workflows that streamlined coordination between creative and production teams.

360i

Assistant Media Manager, Integrated Media
01.2019 - 08.2019

Job overview

  • Supported the development and execution of cross-platform media strategies by translating audience insights and market research into actionable media plans.
  • Built strong client relationships with Sonos, delivering white-glove service and proactive communication across the campaign lifecycle.
  • Maximized media value by identifying strategic opportunities with vendors, including iHeartRadio, Spotify, Meta, and OOH partners to enhance campaign reach and performance.
  • Developed and executed multimedia content strategies across digital platforms.
  • Analyzed audience engagement metrics to optimize content performance and reach.

Education

Texas Tech University
Lubbock, TX

Bachelor of Arts from Public Relations
05-2018

University Overview

  • Minors: Advertising, History, Communication Studies
  • Study Abroad: John Cabot University, Rome, Italy, Summer 2017


Skills

  • Strategic Account Management
  • Project Planning & Coordination
  • Social Media Management
  • 360 Campaign Planning & Execution
  • Client & Stakeholder Engagement
  • Workflow & Process Optimization
  • Budget & Timeline Management
  • Cross-functional Team Leadership
  • Digital Marketing & Brand Management

Impact Highlights

  • Drove program governance and workflow optimization by implementing a centralized tracking system that reduced campaign turnaround time by 20% and enabled scalable, repeatable processes across global teams.
  • Led cross-functional alignment across creative, strategy, production, and legal partners to deliver award-winning, multi-platform campaigns (e.g., Jif vs. Gif, Lil Jif Project, DiGiorno TikTok launch) on time and within budget.
  • Managed high-profile tech activations including Delta Air Lines' presence at CES, overseeing creative workflows for OOH and digital content at Harry Reid International Airport, demonstrating ability to deliver at scale in innovation-driven environments.

Career Experience

  • Nestle DiGiorno Team (2022 – 2025): Led end-to-end project management for 360° campaigns, including TV/OLV, social playbooks, TikTok content, talent partnerships, and new product launches. Oversaw scopes, timelines, budgets, internal resourcing, and cross-functional delivery from kickoff through execution.
  • New Business Pitches (2025): Drove delivery for two high-priority pitches under tight deadlines. Partnered with executive leadership to manage timelines, resourcing, and team alignment from brief through proposal submission.
  • L'Oréal Team (2024): Day-to-day project manager across Garnier Fructis, IT Cosmetics, and luxury brands, including YSL Beauty and Giorgio Armani. Managed timelines, asset tracking, and campaign execution in partnership with creative and production teams.
  • Nestle DiGiorno Team: Deadpool vs. Wolverine Partnership (2023 – 2024): Supported Nestlé DiGiorno team’s entry into the Marvel universe with the Deadpool vs. Wolverine collaboration. Ensured seamless development of TV commercials, product photography, and campaign toolkits by keeping creative and production teams aligned on tight timelines.
  • Nestle DiGiorno TikTok SWAT Team (2023 – 2024): Acted as daily project manager for the launch of DiGiorno’s TikTok channel. Collaborated with creators, social strategists, and legal to deliver trend-driven and evergreen content.
  • Delta Air Lines Amex Team (2022 – 2023): Oversaw production of social and email assets, including static/animated posts, banners, and consumer/business email creative for ongoing Delta/Amex campaigns.
  • Delta Air Lines CES (Consumer Technology Association) Team (2023): Selected for the CES team supporting Delta’s presence at the Consumer Electronics Show. Managed creative teams delivering OOH content for Harry Reid International Airport in Las Vegas.
  • American Express – Platinum Upgrade Emails (2022): Project manager for a rebranding campaign targeting corporate Platinum cardmembers. Managed development of refreshed creative assets and end-to-end production.
  • Lil Jif Project w/ Ludacris & Gunna (2021): Supported delivery of the award-winning “Lil Jif Project,” which earned 26 industry awards. Contributed to TikTok (#JifRapChallenge), PR kits, TV, and digital asset production.
  • Café Bustelo (2021): Owned timelines and agency coordination to deliver both planned and real-time social content in collaboration with Moxie and Publicis partner teams.
  • Sahale Snacks – Influencer Campaign (2021): Led influencer content workflows, aligning PR and creative teams and managing approvals to ensure timely campaign launches.
  • Folgers – Morning Mantras Social (2021–2022): Coordinated the rollout of social campaigns with internal strategy, creative, and account teams to maintain delivery momentum.
  • Smucker’s – Tabletop Shoot (2021): Collaborated with production to source talent and manage logistics for a food photography shoot, ensuring alignment with creative and social strategy.

Certification

  • Microsoft AI Product Manager Professional, Enrolled Now
  • Certified ScrumMaster (CSM), Scrum Alliance, 02/01/23, 02/01/25
  • Sprinklr Brand Manager Pro
  • Sprinklr Campaign Manager Pro
  • Leadership Essentials Series, Disney Institute, 03/01/22
  • Introduction to Marketing, University of Pennsylvania Wharton School of Business, Coursera, 07/01/20

Affiliations

  • Texas Tech University Alumni Association, Active member
  • College of Media & Communications Alumni Network, Active member
  • Chi Omega Alumnae Chapters, NYC and Atlanta

Awards

  • Cannes Lions Awards, 2022: Gold Lion: Entertainment Lions for Music Content > Brand or Product Integration into Music Content; Silver Lion: Artist as a Brand or Cause Ambassador; Silver Lion: Brand Partnership/Endorsement
  • AdAge A-List & Creativity Awards, 2022, Inaugural Holding Company of the Year for the Publicis Groupe
  • The Andys, 2022, Gold Idea Category Winner, The Lil Jif Project
  • The Andys, 2021, Winner for Jif vs. Gif

Professional Development

  • Grow with Google Workshop
  • Women in the World Summit

Timeline

Senior Associate, Project Management

Digitas
07.2021 - 08.2025

Associate Project Manager

Digitas
12.2019 - 06.2021

Assistant Media Manager, Integrated Media

360i
01.2019 - 08.2019

Texas Tech University

Bachelor of Arts from Public Relations