Manage $150M+ portfolio across retail, home & garden, telecom, and travel, leading strategy for clients like SHEIN, shopDisney, and Newell
Lead end-to-end execution of paid and affiliate media: source opportunities, negotiate IOs, develop strategic briefs, and oversee full-funnel implementation
Conduct in-depth QBRs and performance recaps to identify ROI-driving insights, renewal blockers, and scalable growth tactics
Collaborate with analytics, creative, and publisher teams to align campaign goals with brand KPIs and performance benchmarks
Secure high-impact placements across newsletters, homepages, and custom articles, using performance metrics to inform CPA/ROI decisions
Mentor junior teammates on publisher strategy, communication frameworks, and client retention planning
Client Partnerships Associate
CJ Affiliate
08.2022 - 12.2022
Supported affiliate and paid media campaigns for brands including Verizon Fios, Travel + Leisure, and Sally Beauty
Produced competitive research, weekly reports, and quarterly reviews to influence budget pacing, CPA strategy, and media reallocation
Cultivated relationships with publishers to negotiate exposure and troubleshoot tracking, attribution, or creative alignment
Analyzed shifting engagement trends using CJ reporting and GA to deliver post-campaign insights and ongoing optimization plans
Community Engagement Admin Apprentice
Olney Theatre Center
08.2021 - 08.2022
Designed and executed social campaigns to increase program visibility and participation across education initiatives
Onboarded new program participants, optimizing the customer journey and resolving service gaps through survey feedback
Partnered with marketing and education leads to maintain consistent branding and messaging across outreach materials
Admissions Counselor
Furman University
07.2019 - 06.2021
Developed and implemented digital campaigns across Instagram, Facebook, and Twitter, increasing prospective student engagement
Managed recruitment across the Southeast, representing Furman at over 100 college fairs and events annually
Built strategic relationships with school counselors and families, increasing yield rates through personal engagement
Reviewed over 1,000 applications annually using holistic evaluation methods aligned with enrollment goals
Host & Creator
Unlicensed Podcast
06.2022 - Current
Host a podcast focused on mental health awareness for women, producing all content, editing, social media, and promotion
Built and engaged an audience by curating authentic conversations around career burnout, therapy, and emotional wellness
Education
Bachelor of Arts - Psychology
Furman University
Greenville, SC
05.2019
Skills
Affiliate & Paid Media Strategy
Enterprise Account Management
QBRs & Performance Reporting
Campaign Planning & Execution
Publisher & Client Relationship Management
Budget & IO Management
Social Media & Digital Marketing
Google Analytics & Attribution Tools
Cross-Functional Collaboration
Team Mentorship & Process Optimization
Section name
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