JILLIAN WENDT

Work History

JORDAN - NIKE

10.2022 - Current

Led and coordinated the vision and marketing strategy of Jordan Brand across Jordan mono-brand stores, Nike integrated store concepts, and global marketplace partner doors.
Led and developed a marketing team focused on end-to-end retail marketing, building impactful consumer-centric product and innovation stories, campaigns, and experiences that drove demand and saliency across the global marketplace.
Enhanced O2O consumer journeys, experiences, and store capabilities, marketing products and services within physical retail environments that extended and amplified the digital consumer experience.
Developed new capabilities tied to the digital ecosystem that enable new consumer engagement methods.
Led work grounded in insights and learnings to inform briefs and plans centered on critical KPIs, including traffic, engagement, and conversion.
Developed annual marketing budgets and managed marketing production costs for optimized efficiency and global adaptation.
Cultivated relationships with Membership, Social, and Entertainment/Influencer Marketing teams to ensure marketing moments were strategically integrated for impact at each consumer touch-point.

HAPPYLUCKY

10.2021 - 10.2022

Led and coordinated brand voice, vision and strategy tapping into consumer and cultural insights.
Led and developed creative strategy team, providing guidance and support while driving collaboration and communication with cross functional teams.
Established, initiated and optimized business development strategies based on company targets, market data, and budget factors.
Develop pitch and campaign strategy for brand longevity in collaboration with creative partners
Oversaw campaign development to ensure brand voice was consistent and impactful.
Directed thought leadership strategy and execution to optimize market to drive brand awareness and belief.
Researched and identified new opportunities for brand development.
Researched market trends to identify consumer needs and preferences for strategic planning.
Devised content strategy to effectively engage target audiences.
Created a bridge between business development, marketing operations and creative studio to drive impactful and meaningful work.

ADIDAS

07.2019 - 07.2021

Developed and led marketing strategy, campaign development and creation including consumer insights and consumer activation to drive awareness, engagement, traffic and sales.
Created account specific content and multi-channel campaigns ensuring brand voice and product story are clearly and impactfully executed across all account channels.
Drove digital optimization and social media planning to ensure authentic consumer engagement.
Partnered with merchandising teams and business units to create seasonal plans that achieved business goals.
Spearheaded innovative approaches to resource allocation and strategic planning.
Developed and managed annual marketing and media budgets for impact optimization and reach.
Led talented team of functional and executional experts and leaders.

ADIDAS

08.2018 - 07.2019

Develop, manage and execute marketing strategies for adidas Concept Stores aligned with overall brand vision and values.
Led and coordinate integrated marketing plans inclusive of paid and earned media, owned and influencer social media, experiential in-store builds, and events for adidas Concept Stores ensuring the brand resonates in diverse markets.
Enhance in-store experience to drive traffic through innovative and out-of-the box retail initiatives.
Partnered with e-commerce team to optimize consumer engagement and conversion between e-commerce and brick and mortar stores
Created and execute launch approach for all new stores and remodels.
Localized global retail tools for market maximization and authentic consumer engagement.
Developed and managed marketing and media budget, enduring efficient and impactful resource allocation.
Led team of executional experts driving communication, collaboration, and growth.

ADIDAS

08.2013 - 08.2018

Created and implemented brand and account specific campaigns, content, and concepts through point-of-sale creative elements, product presentation, social media and retail activation and events
Developed campaign and retail brand seasonal strategy to drive engagement, traffic, and conversion.
Developed and carried out brand guidelines for owned and wholesale retail inclusive of social and digital application ensuring brand voice was consistent in core and emerging markets.
Developed and managed retail marketing budget, ensuring cost-effective strategies and efficient resource allocation.
Led team of executional experts fostering collaboration centered on equity, inclusion, creativity, and accountability.

SPORTS AUTHORITY

05.2011 - 08.2013

Create and execute the strategic plan for visual presentation and retail experience for all national and international stores.
Led the overall development and execution of seasonal brand and product presentation driving awareness and conversion.
Oversaw the creation of in-store signage, windows and in-store creative elements for athletic, lifestyle and children's apparel, footwear, accessories, and nutrition for over 465 stores.
Crafted and executed expanded brand shop in shop initiatives for Nike, adidas, Under Armour, Champion, The North Face, Helly Hanson and Burton.
Spearheaded innovative yoga shop program aligned to increase sales and strengthen brand belief.
Managed and optimized annual marketing and production budget.
Led and developed a team of corporate and regional visual merchandisers.