JILL L. Cullinan
Marketing & Sales
Dublin,OH
Summary
Marketing and Sales executive that has built a business, managed a sales force, negotiated client contacts, coordinated and implemented event marketing, developed marketing plans built around brand strategy, design, promotion, digital services, database, direct mail marketing and custom media. A top business leader with skills that include, having the ability to build strong relationships, and develop the proper plan and execute with results. Skilled Business Development leader offering 22 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
27
27
years of professional experience
Work History
Business Development Manager
ABM - Facility Services
11.2021 - 11.2023
- Reached out to potential customers via telephone, email, and in-person inquiries resulting in 40 contacts a day
- Generated and increased new business by 20% with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed over 25 long-term agreements with new clients in assigned territory.
- Performed client research and identify opportunities for account growth, account penetration and market expansion.
- Represented company and promoted products at conferences and industry events.
President / Business Owner
Integrated Marketing Solutions
01.2001 - 01.2021
- Responsible for end-to-end operation of a 7-person Marketing and promotions firm
- Prepared and negotiated sales packages to acquire new client
- Negotiated advertising and event contracts
- Made budgets and put forward the estimates for program cost
- Worked closely with clients to develop all marketing strategies based on client ideals that would incorporate close customer relationships
- Developed strategies that would increase client exposure
- Organized sponsorship sales for client events, graphic arts, direct mail marketing campaigns, media production, media buys, research, and finance for client
- Website, E-Commerce, and E-Newsletter development which allowed for new revenue streams for clients
- Worked with establishing non-profit organizations
- Developed and executed the first Induction ceremony for the Ohio Basketball Hall of Fame which exceeded expectations by 65%
- Developed successful partnerships with all media outlets and corresponding businesses in each market.
Marketing & Web Director
97.1/1460 WBNS Radio
01.1997 - 01.2001
- Responsibilities included on and off-air marketing campaigns
- Developed, designed, and maintained station's websites
- Developed and executed the first working relationship with WBNS 10TV in a cooperative effort to cross-promote each entity
- Grew number of station events by 55%
- The increased station marketing led to an uptick in Arbitron rankings by 2
- Developed client-based on-air cross promotions which increased revenue by 13%
- Built strategic alliances with AM and FM radio stations' on-air personalities and sports and entertainment writers of the Columbus Dispatch
- Developed dual websites that gave the station additional revenue streams
- Partnered with television station and develop first-ever collegiate sports event live on website
- Grew an existing “Listener Appreciation Concert” each year by 18%
- This grew the stations revenue by 23%
- Developed a live on-air radio-thon for a charity that helped increase donations by 33%.
Education
Master's in Marketing -
Ohio University
Athens, OH05.1991
BS - Journalism
Ohio University
Athens, OH06.1989
Skills
- Microsoft Office
- CRM Customer Relationship Management System
- Salesforce
- Adobe Suites
- Lead Generation
- Pipeline Development
- Prospecting
- Relationship Development
- Sales Presentations
- Salesforce Management
- Project Management
- Marketing Expertise
- Campaign Development
- Networking Strength
- New Business Development
- Relationship Building and Rapport
Timeline
Business Development Manager
ABM - Facility Services
11.2021 - 11.2023
President / Business Owner
Integrated Marketing Solutions
01.2001 - 01.2021
Marketing & Web Director
97.1/1460 WBNS Radio
01.1997 - 01.2001
Master's in Marketing -
Ohio University
BS - Journalism
Ohio University
Executive Training
- CSI Sales training at Radio Station - 1998
- Promax – 1997 -1999
- Executive Market Training – 2008
Hobbies and Interests
Board for Beyond Ability Matters Charity, Golf, Tennis and Soccer
Executive Training
- CSI Sales training at Radio Station - 1998
- Promax – 1997 -1999
- Executive Market Training – 2008
Hobbies and Interests
Board for Beyond Ability Matters Charity, Golf, Tennis and Soccer
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