Accomplished Sales Executive and Director of Sales with a strong knowledge of healthcare sales and processes. Demonstrating solid analytical and team management skills while driven to exceed goals and expectations. Ambitious and dedicated leader with experience training and mentoring new team members, customer relations and prospecting. Currently seeking a position that allows advancement by bringing 10+ years of achievements in various markets.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Senior Account Executive/Account Executive
Elara Caring
06.2020 - Current
Appropriately educating patients on home health and hospice benefits
Provide informational with patient in person or by phone prior to first visit to assure seamless SOC
Adopt effective selling practices during a pandemic
Leveraging relationships and analytical abilities to educate physicians, physician assistants (PA), nurse practitioners (NP), discharge planners and facility staff
Educating families and patients to hospice criteria and hospice benefits
Screen for medical appropriateness of home care and hospice services
Overcome and effectively correct any service failures with facilities or families
Proven track record of increased sales, referrals and developed partnerships
Mentor new and potential new hires
Develop marketing, sales and education collateral
Conduct education meetings with local hospital partners
Order and ensure prompt delivery of medical equipment, supplies
Diligent with CRM and patient charting
Conscientious with all appropriate paperwork needed for patient care within a skilled facility resulting in no citations on state survey.
Clinical Liaison
Ascension Genesys Hospital-Ascension At Home
06.2018 - 04.2020
Marketing home health services while managing a large geographic territory
Leveraging relationships and analytical abilities to educate physicians, physician assistants (PA), nurse practitioners (NP), discharge planners, social workers and facility staff
Developed new and maintained processes for patients discharging out of short term rehab facilities
Educating families and patients to home health benefits
Hands on approach meeting with patient prior to first visit to assure seamless SOC
Screen for medical appropriateness of home care services before discharge
Hosting educational events and celebrations in conjunction with local senior living facilities
Overcome and effectively correct any service failures with facilities or families
Provide support to office manager making sure all documentation was signed and returned from physician
Proven track record of increased referrals and developed new partnerships over twelve months
Mentor new hires
Develop marketing, sales and education collateral
Research unique growth opportunities such as specialties in the market and develop these
Attend community networking events to increase awareness
Proactive problem solver
Extensive personal and professional network.
Community Liaison
USMM
11.2015 - 06.2018
Marketing home health and hospice services while managing a large geographic territory
Leveraging relationships and analytical abilities to educate physicians, physician assistants (PA), nurse practitioners (NP), discharge planners and facility staff
Educating families and patients to hospice criteria and hospice benefits
Screen for medical appropriateness of home care and hospice services
Overcome and effectively correct any service failures with facilities or families
Proven track record of increased sales, referrals and developed partnerships
Top sales performer in first two months
Developed corporate training and sales on boarding program for new hires, conduct training monthly
Mentor new and potential new hires
Develop marketing, sales and education collateral
Prepare and launch team contests for incentives and growth opportunities
Encourage creative thinking, problem solving, and empowerment as part of the leadership team to improve morale and teamwork
Attend community networking events to increase marketing effectiveness and awareness.
Corporate Sales and Marketing Director
Wellspring Lutheran Services Michigan
01.2012 - 11.2015
Responsible for increasing referrals for home health, hospice, seven senior housing facilities and private duty services statewide
Increased revenues by 95% the first year as sales manager by developing and maintaining relationships with both new and current referral sources
Attend community and networking events to help with marketing efforts and bring awareness to Wellspring Lutheran Services statewide
Supervise a sales force of 15+ sales associates statewide
Hired and retained 14 of the 15 sales representatives over a four year period
Develop quarterly and annual sales department budgets for all entities
Conduct weekly sales and marketing meetings with all sales staff
Plan and direct staff training and performance evaluations
Review operational records and reports to project sales and determine profitability
Present at the Leading Age national sales conference about Wecareconnect.com at the invitation of executive leadership
Member of Executive Management Team
Developed sales department's first incentive performance plan in Saginaw which motivated staff and resulted in 35% increase in census our first year
Assisted in the development of a statewide foster care marketing campaign and launch this past year
Hired and managed a foster care recruitment team at five locations statewide in an effort to increase licensed foster homes
Created and hired a 'Marketing and Social Media Coordinator' position who assisted in creating new online marketing strategies and brand that resulted in a sales increase.
Sales Manager
WEYI NBC25
02.2006 - 12.2011
Responsible for staffing and supervising 8+ local Account Executives to achieve a $3.75 million annual local-regional budget
Developed annual sales budgets and strategic sales plans to ensure success in meeting these goals as well as accountability
Built and maintained relationships with local and regional clients to establish long-term business growth
Produced many successful sales campaigns, with annual renewals and increases exceeding local sales goals 3 years in a row
Conducted weekly sales meetings and sales training quarterly
Developed and conducted a corporate on boarding training program in Chicago quarterly
Attended sales training boot camp and brought best practices leadership back to the company
Supported the sales team in writing proposals and closing contracts
Exceeded local annual sales targets on average by 20%
Attended and participated in community networking events weekly.
Education
Associate of Applied Science - Marketing and Business Management
Delta College Saginaw
Saginaw, MI
Bachelor of Arts - Business Administration and Management
Saginaw Valley State University
Saginaw, MI
Skills
Exceptional communication
Outstanding personal skills
Time-management skills
Goal-oriented
Persuasive negotiator
Strategic Planning/Prospecting
CRM Software
Training & Development
Senior Leadership
Business Development
Opportunity Identification
Marketing Strategy Implementation and Social Media Marketing
Certification
BLS Certification, 05/01/23
Driver's License, 09/01/25
Hobbies
Boating
Golfing
Skiing, both water and snow
Hiking (Son likes to run, I walk)
Photography
Reading
Travel
Entertaining (I love a good party)
Professional sports and concerts
Volunteering
Timeline
Senior Account Executive/Account Executive
Elara Caring
06.2020 - Current
Clinical Liaison
Ascension Genesys Hospital-Ascension At Home
06.2018 - 04.2020
Community Liaison
USMM
11.2015 - 06.2018
Corporate Sales and Marketing Director
Wellspring Lutheran Services Michigan
01.2012 - 11.2015
Sales Manager
WEYI NBC25
02.2006 - 12.2011
Associate of Applied Science - Marketing and Business Management
Delta College Saginaw
Bachelor of Arts - Business Administration and Management
Saginaw Valley State University
BLS Certification, 05/01/23
Driver's License, 09/01/25
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