Jim Hernandez

Leading sales operations, community engagement, and event-driven marketing for the Scottsdale Space.

Key Achievements
• Increased demo drives from roughly 40–60 per month to 110–150+, a 140 percent+ lift.
• Grew conversion rate from 12 percent to 20–33 percent through team coaching and structured follow-up.
• Improved lead capture from 40–50 percent to 85–95 percent with QR systems, signage, and training.
• Produced 20+ community and partnership events across AZ generating 30–40 leads per activation.
• Drove 50 percent+ growth in organic community engagement across the Valley.
• Built 10+ recurring partnerships including Chase, Arizona Cardinals, Kiln, Manifiesto Barber Lounge, Shake Shack, Lowell Observatory, and Valley Dads.
• Onboarded and developed 5+ new hires, improving team responsiveness and alignment by 30 percent.
• Reduced event setup time by 25 percent with new run-of-show processes and roles.
• Managed event budgets of $250–$2,500 and negotiated 15 percent average vendor savings.

• Lead creative direction and social strategy across Twitter, TikTok, Discord, Instagram, Threads, and LinkedIn.
• Manage a 1.3K+ Discord community and generated over $90K+ in digital sales project revenue.
• Built and maintained relationships with VIP collaborators including athletes and entertainers.
• Execute multi-state events to drive brand growth and visibility.
• Manage Mailchimp campaigns and audience segmentation.
• Allocate and optimize digital ad spend for merchandise drops and community growth.

• Exceeded sales targets and maintained top 3 ranking in the NXSW region.
• Led a team of five Sales Specialists and improved lead capture to 60 percent+.
• Increased conversion, hardware sales, and accessories performance year-over-year.
• Won the “Think and Act Like an Owner” award for leadership impact.
• Hosted member events and collaborated with retail partners to enhance brand experience.

• Recruited and developed an 33-person team in a $6.1M store.
• Improved conversion to 19.6 percent, UPT to 2.53, and DPT to $146.
• Increased customer satisfaction from 77 percent to 93 percent in four months.
• Drove 45 percent e-commerce growth and 15 percent revenue lift.
• Reduced overhead by $20K and shrink by $15K.

• Recruited 100 plus employees across 13 departments, reducing time to fill by 20 percent.
• Promoted 80 percent of the team you inherited upon arriving in Hawaii through coaching, development, and performance elevation.
• Updated HR policies with zero compliance issues across the entire store.
• Increased workforce diversity by 10 percent through targeted recruiting and community partnerships.
• Streamlined onboarding, reducing administrative workload by 25 percent.
• Managed benefits programs with 95 percent enrollment participation.
• Led community driven events and employee initiatives across Waikiki and the island, strengthening local engagement and company presence.