Summary
Overview
Work History
Education
Skills
Websites
Favorite Projects
Proud Moment
Key Clients
Timeline
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Jim Kogutkiewicz

Summary

I built my writing career on limitless curiosity and an ability to adapt quickly. Matched with an inherent selflessness, it's fueled an ability to find the compelling story wherever it's found. Across 20-plus years of writing, that unmissable story has been found on cattle ranches in the Texas Panhandle, aboard an industry-defining racing ATV in rural Quebec, next to a patient veterinarian working to get a sick dog’s tail wagging again, and even on a narrow strip of performance polyester next to the heart of the NBA MVP.

Overview

22
22
years of professional experience

Work History

Senior Content Specialist

Bader Rutter
06.2018 - 05.2024
  • Promoted in June 2018 after sharing an ambition to accomplish more as a writer for the agency.
  • Expanded writing responsibilities continuously while supporting the agency's second-largest client, which is the largest global animal health company
  • From writing for one team upon promotion, demonstrated success and became a sought-after content writer and copywriter across eight of this client's marketing teams
  • Crafted extensive and varied email marketing campaigns, along with helping to plan and optimize content for related digital sales tools, websites and social media while immersed in the client's customer loyalty programs.
  • Collaborated with SEO, SEM and UX specialists, digital strategists and social media managers to optimize content and leverage evolving online trends.
  • Managed diverse content creation for eight separate client businesses, including social campaigns, brand websites, digital resources for B2B, email marketing, animated videos, podcasts, technical manuals and posters, and countless pieces of sales collateral.
  • Pursued additional opportunities throughout the agency, outside of my primary client responsibility.
  • Credited copywriter on a Drum Award-winning brand partnership campaign for the Milwaukee Bucks NBA jersey sponsorship, which led to a multiyear, multimillion-dollar Bucks agreement with Motorola and also generated two other partnership deals for the team.

Content Editor

Bader Rutter
11.2015 - 06.2018
  • Pioneered this role for the agency's Tempo studio, which introduced a new method of production for Bader Rutter serving all agency clients, as opposed to siloed teams elsewhere dedicated to only one.
  • Thrived amid a daily crash course in technical details for animal health, finance, agriculture, construction, heavy machinery, pest management and more.
  • Wrote and edited newsletters, sell sheets, brochures, websites, emails, news releases, bylined article, blog posts and more for more than a dozen agency clients.
  • Mastered the intricacies of dozens of brand style rules, including a 55-page, single-spaced guide for the agency's second-largest client.

Proofreader/Copywriter

Cramer-Krasselt
11.2009 - 11.2015
    • As the sole agency proofreader, reviewed all creative pieces, new business pitches and RFPs, business and legal correspondence, and internal communications at every level
    • About 25 percent of billed hours spent copywriting to support the creative department, primarily with product brochures for watercraft, ATVs and heavy farm equipment, radio and online video scripts for various clients, social media content and more.

Journalist

Conley Publishing
05.2002 - 11.2009
  • Fulfilled a professional dream to work at a daily newspaper, first as reporter covering communities and courthouses throughout Waukesha County for The Freeman, then as the assistant news editor for 4+ years taking control of the News section nightly and proofreading the Sports section
  • Gained priceless skills that have served me throughout my career, producing high-quality writing work under tight deadlines no other industry can produce
  • Developed lightning-quick judgment capabilities that enabled fast, efficient performance and rapid learning, all born from a curiosity about the world and my place in it.

Education

Bachelor of Arts - Mass Communication —Print Journalism

University of Wisconsin-Milwaukee

Skills

  • Copywriting expertise
  • Technical Writing Expertise
  • Email marketing campaigns
  • Content Strategy Development
  • Data-driven decision-making
  • Digital Marketing
  • User experience understanding
  • Brand voice consistency
  • Creative storytelling techniques
  • E-commerce Content Writing
  • Social media content campaigns
  • Content Strategy
  • Attention to Detail
  • Critical Thinking
  • Editing and review
  • Team Collaboration
  • Mentorship
  • Adaptability

Favorite Projects

  • Milwaukee Bucks jersey sponsorship
  • Fact-rel vs. Fiction animated shorts
  • My Zoetis Rewards customer loyalty
  • Zoetis Dairy Genetics interactive sales tool
  • Can-Am ATVs and side-by-sides
  • Johnsonville Sausage for Mike and Mike ESPN Radio

Proud Moment

Turned a love of fried chicken and basketball into a fundraiser for Milwaukee-area schoolchildren

Key Clients

  • Zoetis
  • Milwaukee Bucks
  • Corteva Agriscience
  • Sea-Doo
  • Can-Am
  • Johnsonville Sausage
  • Case IH

Timeline

Senior Content Specialist

Bader Rutter
06.2018 - 05.2024

Content Editor

Bader Rutter
11.2015 - 06.2018

Proofreader/Copywriter

Cramer-Krasselt
11.2009 - 11.2015

Journalist

Conley Publishing
05.2002 - 11.2009

Bachelor of Arts - Mass Communication —Print Journalism

University of Wisconsin-Milwaukee

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