Summary
Overview
Work History
Education
Skills
Websites
Certification
Highlights Of Relevant Experience
Proficiency Forte
References
Timeline
Generic

James Newbill

Tulsa,USA

Summary

Versatile, high-energy senior digital marketing executive who dares to imagine - and implement - the transformational possibilities of emerging technologies; looking to leverage superbly creative skills, consulting & management expertise, experience of bringing brands to life from vision, and business acumen into a broad range of project management, digital marketing, and business development roles. Strategic business leader and exceptional developer of highly effective marketing campaigns, and online/offline content strategies and media schedules that ensure maximum ROI for the clients. Excellent planning and leadership abilities to lead and manage creative and marketing teams. Adept at creating branded content and its effective integration into multi-channel marketing campaigns. Innovative thinker, who understands business beyond the numbers, possesses innate ability to drive brand strategy and develop multi-channel marketing plans to build awareness, engagement, and consumer advocacy.

Overview

37
37
years of professional experience
1
1
Certification

Work History

Chief Consultant/Owner

White Dog Digital
Atlanta, USA
01.2014 - Current
  • Company Overview: Founded and provided leadership to marketing agency that focused on growing market share for clients by focusing on innovative, channel agnostic, and targeted marketing strategies tied directly to ROI. Website: www.white-dog.net
  • Founded and provided leadership to marketing agency that focused on growing market share for clients by focusing on innovative, channel agnostic, and targeted marketing strategies tied directly to ROI.
  • Founded and provided leadership to marketing agency that focused on growing market share for clients by focusing on innovative, channel agnostic, and targeted marketing strategies tied directly to ROI. Website: www.white-dog.net

Customer Marketing & Channel Management Practice Leader

Retail Energy Advisors (Now Great American Power)
Atlanta, USA
01.2009 - Current
  • Achieved development by working with emerging retail energy companies to enroll new consumers by consulting on marketing strategy/delivery. Consulted on Direct/Traditional Marketing as well as Online Media.
  • Built a comprehensive marketing plan for two new energy retailers in the Pennsylvania service area. Print, Outdoor, Teleservices, DM and Digital.
  • Developed the customer acquisition model and customer experience strategy 'Customer Touch Point Architecture' for the largest provider of gas and electric in the Ohio service area.

Head of Digital Marketing

Zebco Brands
01.2018 - 07.2018
  • Successfully managed the development and delivery of digital marketing campaigns to various audiences across multiple digital channels, including web content, mobile, email, SEM, SEO and Social Media.
  • Devised online merchandising and website management strategies; developed and executed consumer-centric online experiences that will expand online brand footprint through an array of digital assets.
  • Built and managed consumer marketing mix and consumer loyalty programs; apply best practice and provide functional expertise in the development and execution of digital marketing campaigns.
  • Created digital marketing plans and executed across multiple consumer touch points to build long term brand loyalty.
  • Created engaging media across digital properties, while consistently maintaining adherence to brand standards and guidelines.
  • Grew revenue from eCommerce channels to align with overall business goals and to better serve customers.
  • Determined strategy and oversaw execution of all eCommerce initiatives; prioritize and manage projects to timelines, budget, and resources.
  • Developed and managed eCommerce store content, functionality, re-launches, and enhancements to facilitate efficient searches, reinforce a positive brand experience and support effective online merchandising.
  • Established and managed pricing strategies for online direct to consumer sales; minimize channel conflict while maximizing top and bottom line financial objectives.
  • Coordinated sales/promotional strategies with sales & operations team; ensure product offerings are current & accurate.
  • Conducted online marketing initiatives to include paid ad placement, affiliate programs, sponsorship programs, email promotions, and organic marketing campaigns through social media.
  • Optimized website exposure; analyze search engine patterns to direct online placement of keywords and other content.
  • Analyzed, reported, and optimized content performance for eCommerce, social media, SEO/SEM, website, email, and online advertising.

Director of Marketing

Myatllaw, Slipakoff & Solmka, PC
Atlanta, USA
01.2017 - 01.2018
  • Company Overview: myATLlaw is a 'fast-growing' full service law firm offering consumer bankruptcy, family law, general litigation and corporate services to individuals and small businesses around Metro-Atlanta. Website: www.myATLlaw.com
  • Manage all marketing for the law firm and legal-tech software company (Modern Law, LLC) and worked together to develop, test and deploy new technologies designed to make law firms more efficient.
  • Increased lead generation PPC by 270% while reducing cost by half. Increased organic traffic by 450%. Sessions by 1250% and Pageviews by 850% in just 4 months of site launch.
  • Acted as a data scientist to help increase campaign ROI and provide insights/outcomes based on the campaign data to identify optimization opportunities.
  • Created and executed an Omni-Channel Marketing Strategy and Plan for a start-up law firm.
  • Built a new brand for myATLLaw from the ground up. Including the personal development of a highly Search Optimized and Social Content rich site to promote by acting as a 'Thought Leadership Content Hub' for a multitude of marketing channel syndication.
  • Planned and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Designed, built and maintained our social media presence. Facebook, Twitter, Pinterest, Instagram, Tumblr, & more.
  • Identify trends and insights, and optimize spend and performance based on actionable data.
  • Personally created landing pages to optimize user experience and conversion.
  • Utilize analytics to evaluate end-to-end customer experience across multiple customer touch points & user funnels.
  • Collaborate and manage agencies, vendor partners, and a bevy of freelance talent.
  • Helped to refine direct mail strategy and execution as well as using data to refine prospecting profile.
  • MyATLlaw is a 'fast-growing' full service law firm offering consumer bankruptcy, family law, general litigation and corporate services to individuals and small businesses around Metro-Atlanta. Website: www.myATLlaw.com

Marketing Director

Promethean
Atlanta, USA
01.2014 - 01.2016
  • Collaborate cross-functionally in leading implementation, tracking, reporting and program management of marketing-related aspects for all ClassFlow strategic alliances and other marketing partnerships.
  • Identified potential marketing alliances or partners whom also targeted educators in order to increase awareness, web traffic, and app signup/adoption of flagship SaaS product, ClassFlow.com. Implemented an empirical scoring and weighting tool for effective partner evaluation.
  • Acted as in-house 'SME' and Marketing Tech Evangelist for both digital and traditional marketing, emerging marketing tech, and campaign optimization.
  • Designed User Journeys and conversion pathing for E-commerce Platform housing ~1 MM SKUs in ClassFlow Market.
  • Improve marketing initiatives by defining, tracking and reporting performance metrics (KPI's).
  • Support cross-functional teams - Channel Partners, Product, Marketing Senior Leadership Team (SLT), company Senior Management Team (SMT) and other key stakeholders with data-driven insights and recommendations.
  • Streamlined the designated marketing budget and develop performance model based on efficiency of each ClassFlow marketing partnership, optimizing partner marketing initiatives.
  • Owned, Implemented, and Optimized our Marketing Automation Solution Pardot. Including customized reporting and UI feedback for regular Pardot Product Improvement panel.
  • Created and Implemented SEO and Social Strategy for ClassFlow Market.

Sr. Manager - Direct and Biz Marketing / National Marketing Manager

Earthlink/MindSpring
Atlanta, USA
01.1997 - 01.2004

Sales Account Manager

Sunrise Medical/Bioclinic
Atlanta, USA
01.1997 - 01.2004
  • Company Overview: (Medical - DME S&M'ing)
  • (Medical - DME S&M'ing)

Automated Logistics

U.S. Army Reserve
Athens, USA
01.1989 - 01.1997

Territory Sales Representative

APS - Lumex
Savannah, USA
01.1995 - 01.1996
  • Company Overview: (Medical - DME S&M'ing)
  • (Medical - DME S&M'ing)

Transportation Manager

ACOG - The 1996 Olympics
Savannah, USA
01.1993 - 01.1995

Education

Bachelors in Business Administration - Marketing

Atlantic Intercontinental University
Atlanta, GA

Speech Communication - Marketing

University of Georgia
Athens, GA

Skills

  • Strategic Business Planning
  • ROI Optimization & Impact Analysis
  • E-commerce Expert
  • Marketing Tech Evangelist
  • SEO/SEM/SMM Guru
  • Segmentation & Targeting
  • Business Impact Strategies
  • CRM/Marketing Automation
  • Excellent Interpersonal Skills
  • Branded Content Creation
  • Research & Analytics
  • Team Building Leadership
  • Acquisition B2B/B2C Expert
  • Strong Entrepreneurial Drive
  • Operations Management
  • Web Analytic Platforms
  • 3rd Party Platforms
  • Reporting/Automation/CRM
  • Miscellaneous Tools

Certification

  • Email Marketing Certification, HubSpot Academy, 06/01/16, 07/31/17
  • Inbound Marketing Certification, HubSpot Academy, 06/01/15, 07/31/17

Highlights Of Relevant Experience

  • White Dog Digital, Atlanta, GA, Chief Consultant/Owner, 01/01/14, Present, Founded and provided leadership to marketing agency that focused on growing market share for clients by focusing on innovative, channel agnostic, and targeted marketing strategies tied directly to ROI.
  • Zebco Brands, Head of Digital Marketing, 01/01/18, 07/31/18, Successfully managed the development and delivery of digital marketing campaigns to various audiences across multiple digital channels, including web content, mobile, email, SEM, SEO and Social Media.
  • Myatllaw, Slipakoff & Solmka, PC, Atlanta, GA, Director of Marketing, 01/01/17, 12/31/18, Manage all marketing for the law firm and legal-tech software company (Modern Law, LLC) and worked together to develop, test and deploy new technologies designed to make law firms more efficient.

Proficiency Forte

  • Strategic Business Planning
  • ROI Optimization & Impact Analysis
  • E-commerce Expert
  • Marketing Tech Evangelist
  • SEO/SEM/SMM Guru
  • Segmentation & Targeting
  • Business Impact Strategies
  • CRM/Marketing Automation
  • Excellent Interpersonal Skills
  • Branded Content Creation
  • Research & Analytics
  • Team Building Leadership
  • Acquisition B2B/B2C Expert
  • Strong Entrepreneurial Drive
  • Operations Management

References

References available upon request.

Timeline

Head of Digital Marketing

Zebco Brands
01.2018 - 07.2018

Director of Marketing

Myatllaw, Slipakoff & Solmka, PC
01.2017 - 01.2018

Chief Consultant/Owner

White Dog Digital
01.2014 - Current

Marketing Director

Promethean
01.2014 - 01.2016

Customer Marketing & Channel Management Practice Leader

Retail Energy Advisors (Now Great American Power)
01.2009 - Current

Sr. Manager - Direct and Biz Marketing / National Marketing Manager

Earthlink/MindSpring
01.1997 - 01.2004

Sales Account Manager

Sunrise Medical/Bioclinic
01.1997 - 01.2004

Territory Sales Representative

APS - Lumex
01.1995 - 01.1996

Transportation Manager

ACOG - The 1996 Olympics
01.1993 - 01.1995

Automated Logistics

U.S. Army Reserve
01.1989 - 01.1997

Bachelors in Business Administration - Marketing

Atlantic Intercontinental University

Speech Communication - Marketing

University of Georgia

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