Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

JIM RALEY

Nashville,TN

Summary

Strategic producer and leader in experiential marketing, specializing in the design and execution of high touch marketing events for global brands and prestigious institutions. Expertise in merging creative vision with operational efficiency to enhance brand experiences and drive measurable business results. Recognized for building high-performing teams and optimizing processes to consistently meet revenue targets while adhering to budget constraints. Proven track record of exceeding client expectations through effective collaboration and decisive leadership.

Overview

25
25
years of professional experience

Work History

Senior Project Manager

ADVENT
Nashville, TN
01.2024 - Current
  • Lead client-facing project management at this story-based brand design agency, delivering premium marketing experiences and branded environments for prestigious clients.
  • Spearhead multiple concurrent projects from concept through delivery, managing comprehensive scope from initial discovery to final execution.
  • Serve as primary client relationship manager, building trust through transparent communication and consistent delivery of exceptional results.
  • Orchestrate cross-functional collaboration between creative teams, engineers, and stakeholders to ensure seamless project execution.
  • Leverage advanced project management methodologies to monitor budgets, timelines, and deliverables while maintaining target profit margins.
  • Implement strategic risk assessment and mitigation strategies throughout project lifecycles.
  • Utilize integrated technology platforms (Salesforce, G Suite, Box) to optimize project workflows and resource allocation.

Producer, Partnerships and Experiential Marketing

SIRIUSXM/PANDORA
Nashville, TN
12.2022 - 03.2023
  • Orchestrated high-profile brand activations for flagship events including Pandora Live, SiriusXM Small Stage, and Super Bowl Concert Series.
  • Seamlessly integrated up to twelve brand partners per event while maintaining strict brand standards and marketing objectives.
  • Managed comprehensive production elements including artist management, technical requirements, and audience experience.

Director of Signature Events

VANDERBILT UNIVERSITY
Nashville, TN
01.2022 - 12.2022
  • Led strategic transformation of university events program, creating a centralized approach to high-visibility institutional events and donor experiences.
  • Orchestrated comprehensive execution of University Commencement Weekend, directing cross-functional teams in delivering ceremonies, donor gatherings, and celebration events.
  • Spearheaded organizational redesign, transforming 11-member event team into specialized focus areas with optimized reporting structure.
  • Established measurable metrics connecting event attendance to alumni giving, creating data-driven approach to experiential marketing initiatives.
  • Developed and implemented standardized processes for vendor qualification and management in compliance with university procurement protocols.
  • Created strategic framework for event planning, budgeting, and execution that aligned with institutional advancement goals.

Senior Director & Executive Producer, Network Events

VIACOMCBS/CMT
Nashville, TN
05.2012 - 01.2022
  • Directed all aspects of brand-driven event production for network's flagship programs including CMT Music Awards and other tent-pole events.
  • Pioneered innovative ticketing system (The Ticket @ CMT) that reduced costs by $50K annually while improving audience management.
  • Served on Senior Leadership Team, contributing to network's long-term strategic planning and growth initiatives.
  • Built and managed diverse team of 45+ professionals, cultivating a culture of excellence and personal growth.
  • Partnered with Integrated Marketing to develop groundbreaking experiential concepts for major clients including PepsiCo, Coca-Cola, and AMEX.
  • Established strategic vendor partnerships that elevated production quality while maintaining cost efficiency.
  • Managed complex event portfolios with individual budgets up to $1M, consistently meeting financial targets.
  • Orchestrated seamless integration of sponsor activations while maintaining artistic integrity.
  • Directed all aspects of corporate events including town halls and employee celebrations.

Headline Performer & Vocal Captain

PRINCESS CRUISE LINES
Santa Clarita, Worldwide
09.2006 - 05.2012
  • Selected as featured performer for premium entertainment offerings across six continents.
  • Elevated production quality through implementation of standardized performance metrics.

Project Manager & Producer

ENTERTAINMENT DESIGN GROUP
Atlanta, GA
01.2000 - 09.2006
  • Drove over 80% of company revenue by generating and managing accounts for major brands.
  • Led production of large-scale events, attracting audiences of up to 50,000 and simulcasting on network television.
  • Contributed to rapid company growth as an early-stage employee, establishing foundational processes.

Education

Music Education -

Auburn University

Skills

  • Strategic leadership
  • Project management
  • Client relationship management
  • Cross-functional collaboration
  • Event planning and production
  • Vendor management and relations
  • Stakeholder engagement and alignment
  • Team development
  • Budget oversight
  • Risk mitigation
  • Creative direction
  • Process design
  • Change management

Timeline

Senior Project Manager

ADVENT
01.2024 - Current

Producer, Partnerships and Experiential Marketing

SIRIUSXM/PANDORA
12.2022 - 03.2023

Director of Signature Events

VANDERBILT UNIVERSITY
01.2022 - 12.2022

Senior Director & Executive Producer, Network Events

VIACOMCBS/CMT
05.2012 - 01.2022

Headline Performer & Vocal Captain

PRINCESS CRUISE LINES
09.2006 - 05.2012

Project Manager & Producer

ENTERTAINMENT DESIGN GROUP
01.2000 - 09.2006

Music Education -

Auburn University

Similar Profiles

CREATE PROFILE