Jim Shawver
Grand Rapids,Michigan
Summary
Dynamic Business Development Manager with a proven track record at Genesis Products, Inc., driving a 37% increase in new business leads. Expert in sales strategy and relationship building, leveraging CRM management to enhance team performance and achieve significant growth. Adept at market trend analysis and coaching teams for success.
Overview
40
40
years of professional experience
Work History
Business Development Manager
Genesis Products, Inc
Grand Rapids, Michigan
01.2024 - 01.2025
- Collaborated with executive leadership, marketing, and product development to support business growth.
- Established long-lasting relationships with partners, collaborators and other businesses.
- Generated new business leads through networking, outreach and referrals resulting in 37% increase over the prior year.
- Leading supplier of laminated panels, wood components, and molded solutions for OEMs in RVs, housing, healthcare, education, and furniture sectors.
VP of Sales and Marketing
Decotone Surfaces
Grand Rapids, Michigan
01.2023 - 01.2024
- Identify product or service improvements by remaining current on industry trends, market activities, and competitors.
- Led the sales and marketing departments to determine project road maps and create unique product solutions to drive profitability and champion the brand.
- Monitored performance metrics such as ROI, conversion rate, and cost per sale.
- Engaged in comprehensive sales activities and trade shows encompassing both Business-to-Business (B2B) direct sales and Business-to-Consumer (B2C) interactions.
- DECOTONE SURFACES IS A NATIONAL DISTRIBUTOR OF DECORATIVE BUILDING MATERIALS.
VP of Sales and Marketing
Ritz-Craft Homes
Jonesville, Michigan
01.2022 - 01.2023
- Collaborated with cross-functional teams to launch new products and identify key trade shows resulting in a 15% increase in new builders and achieving year-end goal of $80M in sales.
- Successfully led a sales team of 15+ members and monitored market and competitor activity.
- Spearheaded hiring and training of marketing and sales teams.
- Implemented HubSpot CRM system, improving sales team efficiency and resulting in improved internal communication and 25% reduction in customer response time.
- RITZ-CRAFT HOMES IS A LEADER IN CUSTOM-MANUFACTURED HOUSING.
Midwest Sales Manager, Composites
Aetna Building Solutions
Grand Rapids, Michigan
01.2021 - 01.2022
- Led a team of sales professionals to achieve a 20% increase in composite sales revenue and $25 million in sales.
- Collaborated with cross-functional teams to streamline operations, reduce costs, and improve overall efficiency and profitability.
- Developed and implemented effective sales strategies resulting in 20% growth.
- Analyze market strategies, deal requirements, potential, and financials to assess potential business deals; evaluated options, resolved internal priorities, and provided recommendations on pricing strategies.
- AETNA BUILDING SOLUTIONS IS A LEADING MIDWEST DISTRIBUTOR OF BUILDING MATERIALS.
Business Development Manager/National Accounts
Richwood Industries
Grand Rapids, Michigan
01.2014 - 01.2022
- Planned and implemented sales, marketing, and training programs for new and existing distributor sales teams, laminators, and OEM accounts in the US and Canada.
- Regularly traveled and trained 50 branches and 250 distributor salespeople resulting in $4.1 million in sales.
- Drove consistent sales growth for the overall key accounts to meet profitability expectations, actively involved in industry-related conferences, trade shows, marketing events, and vendor functions.
- Voice of the customer to Richwood leadership and operations team.
- Prepared annual budgets, forecasting, and packaging solutions to optimize delivery.
- Engaged in comprehensive sales activities encompassing both Business-to-Business (B2B) direct sales and Business-to-Consumer (B2C) interactions.
- RICHWOOD INDUSTRIES IS A NATIONAL MANUFACTURER AND DISTRIBUTOR OF BUILDING MATERIAL COMPONENTS.
Business Development Manager
Guardian Industries
Grand Rapids, Michigan
01.2012 - 01.2014
- Identified, nurtured, and presented product solutions to the Interiors/Architectural Office segment resulting in business growth of 43% and $1.2 million in sales.
- Managed a $2.8 million Greenhouse business segment with international accountability responsible for advancing relationships and guiding specifications with builders and distributors.
- Cemented a $1 million order by negotiating alternative manufacturing solutions, demonstrating the ability to work individually and with company and customer teams.
- Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials.
- Relayed information to educate and influence the internal decision-making process.
- Forecasted and budgeted annual sales by customers.
- GUARDIAN INDUSTRIES IS A GLOBAL LEADER IN THE MANUFACTURE AND DISTRIBUTION OF COMMERCIAL AND RESIDENTIAL GLASS.
NE Regional Sales Manager, National Accounts
HexArmor
Grand Rapids, Michigan
01.2008 - 01.2011
- Responsible for 11 states in the Northeast with emphasis on securing new programs with strategic customers in the manufacturing, wood, glass, aeronautics, and waste industries.
- Achieved 11% growth in a struggling NE territory by evaluating and consulting on safety, budget, and decision requirements with potential distributors and end-user clients.
- Served as primary account contact, and product leader and guided the implementation of business plans and supply chain optimization.
- Spearheaded development and execution of safety and training seminars for groups ranging in size from 3 to 1,400 in support of key corporate and national accounts.
- Engaged in comprehensive sales activities encompassing both Business-to-Business (B2B) direct sales and Business-to-Consumer (B2C) interactions.
- HexArmor is a manufacturer and global distributor of hand and body protection (PPE).
Account Manager
Webb Chemical
Muskegon, Michigan
01.2005 - 01.2008
- Managed all aspects of passionate customer care, quality, cost, delivery, packaging, and safety relating to our chemical product solutions.
- Successfully achieved $3 million in profitability and sales targets by collaborating with alliance partners to jointly identify and pursue growth opportunities.
- Led productive negotiations and closed favorable deals, conducted competitive analysis, and shared key data with clients and management team.
- Engaged in comprehensive sales activities encompassing Business-to-Business (B2B) direct sales.
- WEBB CHEMICAL IS A REGIONAL MANUFACTURER AND DISTRIBUTOR OF INDUSTRIAL CHEMICALS.
Regional Sales Manager
Mastercraft Fabrics
Grand Rapids, Michigan
01.2002 - 01.2005
- Managed $20 million in business through direct personal contact with all assigned accounts while fostering new clients in the office furniture, OEM, and architectural design community.
- Identified market needs to develop new products which include steering the entire lifecycle specifications, attending trade shows, and product development while managing sales, customer service, delivery, payments, and profitability.
- MASTERCRAFT FABRICS IS A MANUFACTURER OF PANEL AND SEATING FABRIC FOR THE COMMERCIAL AND HOSPITALITY MARKET.
Senior Account Manager
Guilford of Maine/Interface Fabrics
Grand Rapids, Michigan
01.1994 - 01.2002
- Provided leadership, and sustainability training, and presented consultative solutions for panel and seating fabric to the Architect/Design, Distributor, and End-user clients such as Haworth, Trendway, and Kimball.
- Grew territory from $16 million to $19 million; distinguished as a top performer in the Division, grew market share 30% by implementing product lifecycle analysis and business solutions to distributors and end-user accounts.
- Cultivated key account from $300K to $1 million after displacing an entrenched competitor.
- Recipient of Supplier of the Year Award.
- Engaged in comprehensive sales activities encompassing both Business-to-Business (B2B) direct sales and Business-to-Consumer (B2C) interactions.
- GUILFORD OF MAINE/INTERFACE FABRICS- GLOBAL MANUFACTURER AND DISTRIBUTOR OF COMMERCIAL SEATING AND PANEL FABRICS.
Territory Account Manager
Milliken and Company
Jacksonville, Florida
01.1985 - 01.1994
- Generated $2.8 million in sales and nearly doubled market share from 15% to 28%.
- Landed company's largest single sale, $500K, leading to follow-on business.
- Established a consultative relationship targeted towards mutual growth and profitability.
- Initiated sales strategies for the modular flooring division by incorporating tenacious customer management and sincere client relationships in the Architect/Design, Distributor, Contractor, and End User market.
- Managed quality, delivery, and pricing issues with both dealers and end users.
- Engaged in comprehensive sales activities encompassing both Business-to-Business (B2B) direct sales and Business-to-Consumer (B2C) interactions.
- MILLIKEN AND COMPANY- GLOBAL MANUFACTURER OF COMMERCIAL MODULAR FLOORING SOLUTIONS FABRICS.
Education
Bachelor of Arts - Communication
Lycoming College
Williamsport, PennsylvaniaSkills
- Business development and lead prospecting
- Coaching and training
- Performance monitoring and analysis
- Market trend analysis
- Vendor management and relations
- Sales strategy and execution
- Microsoft Office proficiency
- CRM management (HubSpot and Salesforce)
- Relationship building and team leadership
Hobbies and Interests
- Golf
- Pickle Ball
- Tennis
- Water and Snow Skiing
- DYI Home Remodeling
Timeline
Business Development Manager
Genesis Products, Inc
01.2024 - 01.2025
VP of Sales and Marketing
Decotone Surfaces
01.2023 - 01.2024
VP of Sales and Marketing
Ritz-Craft Homes
01.2022 - 01.2023
Midwest Sales Manager, Composites
Aetna Building Solutions
01.2021 - 01.2022
Business Development Manager/National Accounts
Richwood Industries
01.2014 - 01.2022
Business Development Manager
Guardian Industries
01.2012 - 01.2014
NE Regional Sales Manager, National Accounts
HexArmor
01.2008 - 01.2011
Account Manager
Webb Chemical
01.2005 - 01.2008
Regional Sales Manager
Mastercraft Fabrics
01.2002 - 01.2005
Senior Account Manager
Guilford of Maine/Interface Fabrics
01.1994 - 01.2002
Territory Account Manager
Milliken and Company
01.1985 - 01.1994
Bachelor of Arts - Communication
Lycoming College