Summary
Overview
Work History
Education
Skills
Timeline
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JAMES SHAWVER

JAMES SHAWVER

Grand Rapids,Michigan

Summary

Resourceful Sales Executive with 30+ years of experience working independently and collaboratively with a team to foster client relationships and drive sales. Identifies decision-makers within the prospect account to initiate the sales process and deliver successful results. Team-minded in collaborating with management to strategize and improve sales approaches.

Overview

39
39
years of professional experience

Work History

VP of Sales & Marketing

Decotone Surfaces
Grand Rapids, MI
2023 - Current
  • Conducted market research and reported on competitors.
  • Coached, developed and motivated team to achieve revenue goals.
  • Identified product or service improvements by remaining current on industry trends, market activities and competitors.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Built strong relationships with internal stakeholders at all levels of the organization.
  • Monitored performance metrics such as ROI, conversion rate, cost per sale.
  • Contacted current and potential clients to promote products and services.

VP Sales and Marketing

Ritz-Craft Homes
Jonesville, Michigan
12.2022 - 2023
  • Develop plans and strategies, manage sales teams, organize and maintain sales operations, manage sales budget, take charge of recruiting and hiring sales staff, motivate the sales team to achieve workplace goals, develop sales training programs, monitor market and competitor activity, improve customer satisfaction by anticipating consumer needs, identify where improvements can be made and develop success-driven plans, manage detailed sales expectations and plan accordingly, work closely with the marketing department, monitor customer activity, create sales reports, communicate and foster relationships with clients.

Composite Sales Manager

AETNA BUILDING SOLUTIONS
Grand Rapids, Michigan
12.2021 - 12.2022
  • Manage $25M in product sales and profit goals, direct and train sales team and end users on product solutions, define and implement product category strategy, organize and execute new product launches and quotes, develop and maintain relationships with product category suppliers and relevant industry associations.

Distribution Sales Manager/Business Development Manager

RICHWOOD INDUSTRIES
Grand Rapids, Michigan
01.2014 - 12.2021
  • Planned and implemented sales and marketing programs towards new and existing distributor sales teams, laminators, and OEM accounts in North America, regularly traveled and trained 50 branches and 250 distributor salespeople resulting in $4.1 million in sales, drove consistent sales growth for the overall key accounts to meet profitability expectations, actively involved in industry related conferences (trade shows, marketing events, customer, and vendor functions), voice of the customer to Richwood leadership and operations team.

N.America Business Development Manager / National Accounts

GUARDIAN INDUSTRIES
Grand Rapids, Michigan
01.2012 - 01.2014
  • Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options and solutions; resolving internal priorities; closing new business deals by coordinating requirements with business operations, identified, nurtured, and secured key national accounts in the Office Interiors/Architectural segment resulting in business growth of 43% and $1.2 million in new business, managed $2.8 million Greenhouse business segment with international accountabilities responsible for advancing relationships and guiding specifications with builders and distributors, cemented a $1 million order by negotiating alternative manufacturing solutions, demonstrated ability to work individually and with company and customer teams.

NE Regional Sales Manager / National Accounts

HEXARMOR
Grand Rapids, Michigan
01.2008 - 01.2011
  • Responsible for 11 states in the Northeast with emphasis to secure new programs with strategic customers, served as primary account contact and product leadership and guided the implementation of business plans and supply chain optimization, demonstrated product benefits and value propositions via client presentations, achieved 11% growth in a struggling NE territory by anticipating client needs, structure and buying influences, spearheaded development and execution of safety and training seminars for groups ranging in size from 3 to 1,400 in support of key corporate and national accounts, evaluated and consulted safety, budget and decision requirements with potential distributors and end user clients.

Account Manager

WEBB CHEMICAL
Muskegon, Michigan
01.2005 - 01.2008
  • Oversaw all aspects of quality, cost, delivery, and safety, successfully achieved profitability and sales targets by collaborating with alliance partners to jointly identify and pursue growth opportunities, led productive negotiations and closed favorable deals, conducted competitive analysis and shared key data with clients and management team.

Regional Sales Manager

MASTERCRAFT CONTRACT FABRICS
Grand Rapids, Michigan
01.2002 - 01.2005
  • Maintained direct personal contact with all assigned accounts while fostering new clients, identified market needs to develop new products which included steering the entire lifecycle, advanced team relationships and guided specifications, product development and implemented sales campaigns.

Senior Account Manager

GUILFORD OF MAINE/INTERFACE FABRICS
Grand Rapids, Michigan
01.1994 - 01.2002
  • Provided leadership, sustainability training and consultative solutions of panel and seating fabric to the Architect/Design, Distributor and End User market such as Haworth, Trendway and Kimball, grew territory from $16 million to $19 million; distinguished as top performer in the Division, grew market share 30% by implementing product lifecycle analysis and business solutions to distributors and end user accounts, cultivated key account from $300K to $1 million after displacing entrenched competitor, recipient of Supplier of the Year Award.

Territory Account Manager

MILLIKEN AND COMPANY
Jacksonville, Florida
01.1985 - 01.1994
  • Established a consultative relationship targeted towards mutual growth and profitability, initiated sales strategies for the modular flooring division incorporating tenacious customer management and sincere client relationships in the Architect/Design, Distributor, Contractor and End User market, generated $2.8 million in sales and nearly doubled market share (15% to 28%), landed company’s largest single sale ($500K) leading to follow on business, when called upon, assisted in resolving customer relation’s problems with both dealers and end users.

Education

Bachelor of Arts - Communications

LYCOMING COLLEGE
05-1985

Skills

  • Sales and Market Development
  • Market Trends Understanding
  • Lead Prospecting
  • Business Networking
  • Vendor Management

Timeline

VP Sales and Marketing

Ritz-Craft Homes
12.2022 - 2023

Composite Sales Manager

AETNA BUILDING SOLUTIONS
12.2021 - 12.2022

Distribution Sales Manager/Business Development Manager

RICHWOOD INDUSTRIES
01.2014 - 12.2021

N.America Business Development Manager / National Accounts

GUARDIAN INDUSTRIES
01.2012 - 01.2014

NE Regional Sales Manager / National Accounts

HEXARMOR
01.2008 - 01.2011

Account Manager

WEBB CHEMICAL
01.2005 - 01.2008

Regional Sales Manager

MASTERCRAFT CONTRACT FABRICS
01.2002 - 01.2005

Senior Account Manager

GUILFORD OF MAINE/INTERFACE FABRICS
01.1994 - 01.2002

Territory Account Manager

MILLIKEN AND COMPANY
01.1985 - 01.1994

VP of Sales & Marketing

Decotone Surfaces
2023 - Current

Bachelor of Arts - Communications

LYCOMING COLLEGE

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JAMES SHAWVER