Dynamic VP of Sales, Insurance Consultant & Automotive Sales Leader with over 14 years of success in life insurance, strategic business development, and high-performance sales management. Proven track record of generating over $10 million in product sales, coaching business owners, and improving operational efficiency and client satisfaction across multiple industries. Author of a top-selling industry e-book, recognized for developing winning sales strategies and leading teams to exceed growth targets. Currently serves as Business Development Coordinator and Internet Sales Manager for Mercedes-Benz and BMW luxury dealerships, driving digital engagement, lead conversion, and high-ticket vehicle sales across two premium automotive brands simultaneously.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Business Development Coordinator / Internet Sales Manager
Mercedes-Benz & BMW Dealership
Pensacola, FL
01.2024 - Current
Manage high volumes of digital leads and inbound phone inquiries, generating appointment-driven showroom traffic.
Manage the dealership's AI communication platform-building workflows, creating and developing automated campaigns and sequences, and responding to customer inquiries daily to ensure timely, personalized engagement.
Lead and supervise BDC staff, ensuring timely follow-up and consistent appointment setting.
Responsible for generating 65%+ of total dealership sales each month through proactive lead engagement and digital strategy.
Create and execute targeted customer campaigns in coordination with dealership leadership.
Develop performance reports, analyze sales trends, and present insights to GM and ownership.
Leverage CRM tools, structured follow-up, and digital sales funnels to convert leads into sales.
Oversee the dealership's website and manage all social media platforms to drive brand engagement and lead generation.
Directly supervise the content creator, guiding creative direction and maintaining brand consistency.
Collaborate with the sales team to monitor individual performance and ensure monthly sales targets are consistently achieved.
VP Sales & Marketing
Vital Care Life Insurance LLC
Pensacola, FL
08.2018 - Current
Led nationwide sales initiatives, generating $10M+ in life insurance and annuity product sales while enhancing client satisfaction and retention.
Developed and optimized business processes to improve operational efficiency and significantly elevate agent performance.
Converted digital and organic leads into high-value clients by securing optimal insurance solutions tailored to individual needs.
Authored a widely recognized industry eBook and consistently earned top producer awards through high-volume, high-integrity sales performance.
Negotiated contracts, managed partnerships, and resolved client issues to support long-term strategic growth.
Recruited and built a team of top-performing agents by publicly sharing production results and activity metrics.
Delivered keynote speeches at national conferences and facilitated exclusive training sessions to elevate industry knowledge.
Fostered a high-performance, forward-thinking sales culture focused on innovation, accountability, and collaboration.
Mentored agents, driving professional development and team synergy through structured coaching and support.
Spearheaded digital marketing and social media campaigns, dramatically increasing brand visibility and inbound lead generation.
Streamlined agent onboarding and training processes, accelerating time-to-productivity and improving team-wide performance.
Insurance Sales Trainer & Marketing Strategist
Symmetry Financial Group
Pensacola, FL
07.2018 - Current
Trained and mentored 20+ business owners and insurance agents on life insurance sales, team development, and scaling strategies.
Conducted advanced telesales training focused on call control, objection handling, and high-conversion closing techniques.
Taught agents marketing strategies, leveraging YouTube, Google Ads, Facebook Ads, and even TV commercials to generate leads at scale.
Built and implemented robust lead generation systems that delivered consistent client acquisition across various platforms.
Authored a high-selling eBook that provided agents with tools to succeed in the insurance industry, overcome chargebacks, and build long-term income.
Provided step-by-step training on personal branding, local market domination, and digital ad optimization.
Designed customized funnels, scripts, and follow-up workflows to support both remote and field agents.
Spearheaded organic sales team growth through leadership development, recruitment coaching, and performance-based mentorship.
Earned multiple video testimonials and referrals from clients, highlighting the success of the training programs and tangible business results.
Consulted agents on CRM setup, automation tools, and performance tracking to improve efficiency and scalability.
Operations Director
MC Blanchard Judicial Building/ Pensacola Court-House
Pensacola, FL
01.2015 - 01.2020
Directed custodial staff operations across a 95,000 sq. ft. courthouse, ensuring compliance with safety protocols, facility policies, and sanitation standards.
Oversaw daily cleaning and maintenance workflows, optimizing efficiency, quality control, and resource allocation.
Recruited, trained, and supervised a team of 15 custodial employees, improving productivity and reducing turnover.
Developed and enforced standard operating procedures (SOPs) to ensure consistent service delivery and regulatory compliance.
Mediated team conflicts and facilitated resolutions, cultivating a respectful, collaborative, and high-performance work environment.
Conducted routine inspections and audits, maintaining cleanliness standards across public, judicial, and administrative areas.
Improved communication between custodial staff, courthouse personnel, and stakeholders, reducing response times and enhancing service satisfaction.
Coordinated with vendors and facility management teams for supply procurement, equipment maintenance, and special project execution.
Implemented team development initiatives, increasing overall efficiency and morale while meeting performance benchmarks.
Small Business Owner
Jamil's Cleaning to Perfection LLC
Pensacola, FL
01.2012 - 08.2015
Negotiated supplier and vendor contracts to ensure cost-effective procurement, proper inventory levels, and timely delivery of supplies and equipment.
Managed and nurtured client relationships, addressing service concerns promptly and maintaining a 90%+ client retention rate.
Developed customized cleaning schedules and service plans to meet each client's operational needs and compliance requirements.
Placed competitive bids and proposals, successfully securing commercial contracts with clients including UPS, O'Reilly Auto Parts, Regions Bank, and Navy Federal.
Recruited, hired, trained, and supervised janitorial staff across multiple locations, ensuring compliance with safety standards and company procedures.
Oversaw payroll, scheduling, and timekeeping systems to ensure workforce efficiency and cost control.
Conducted regular site inspections and quality assurance audits to maintain service standards and ensure client satisfaction.
Maintained compliance with OSHA regulations and industry-specific sanitation standards.
Implemented health and safety protocols for handling chemicals, equipment usage, and workplace procedures.
Led all marketing efforts including social media outreach, cold calling, direct mail campaigns, and referral programs.
Created SOPs and streamlined operations to improve workflow, reduce overhead, and boost overall profitability.
Managed company finances, including budgeting, invoicing, accounts receivable/payable, and tax preparation.
Marketing and Business Development Manager
Hill-Kelly Dodge Chrysler Jeep Ram
Pensacola, FL
01.2010 - 01.2012
Increased online lead volume and engagement by analyzing website data and enhancing the digital user experience to drive conversions.
Created personalized sales strategies for clients, improving satisfaction scores and contributing to higher overall revenue.
Conducted in-depth market research to identify consumer trends and recommend relevant vehicle inventory and service promotions.
Collaborated with the marketing team to launch targeted campaigns, ensuring consistent messaging across all platforms.
Managed and scheduled appointments from inbound phone calls and internet inquiries, streamlining handoffs to the sales team.
Handled high volumes of digital and phone communications, converting leads into qualified showroom visits.
Improved customer engagement through proactive follow-up, CRM utilization, and tailored communication strategies.
Supported dealership growth by aligning business development operations with sales objectives and marketing efforts.
Education
HIGH SCHOOL DIPLOMA -
Collegiate High School
06.2011
Skills
Contract Management
Outside Sales
Commercial Cleaning
Business Planning
Administrative Experience
Project Management
CRM Software
Consulting
Talent Recruitment
Leadership and People Development
Productivity performance
Account Management
Business Management
Business Development
Goal Setting
Risk Management
Organizational Leadership
Staff Management
Customer Relations
Facilities Management
Financial Management
Operational leadership
Strategic Planning
Financial Leadership
Operations Management
Employee Coaching
Relationship Management
Business Consulting
Certification
Annuity License
Driver's License
Life & Health Insurance License
Insurance Producer License
Personal Information
Authorized To Work: US for any employer
Timeline
Business Development Coordinator / Internet Sales Manager
Mercedes-Benz & BMW Dealership
01.2024 - Current
VP Sales & Marketing
Vital Care Life Insurance LLC
08.2018 - Current
Insurance Sales Trainer & Marketing Strategist
Symmetry Financial Group
07.2018 - Current
Operations Director
MC Blanchard Judicial Building/ Pensacola Court-House
Cashier/Receptionist/Loaner - Service & Sales Department at Mercedes Benz DealershipCashier/Receptionist/Loaner - Service & Sales Department at Mercedes Benz Dealership