Jimmie Kaylor, MBA
Broomfield,CO
Summary
Results-oriented digital media professional with entrepreneurial mindset. Possesses deep, expert level knowledge of the sports betting industry. Demonstrated record of accomplishment in content development, SEO optimization, editorial production, podcast production and monetization, brand development, strategic partnerships, and publication growth and development. Decisive leader possessing excellent planning and problem-solving abilities with forward-thinking approach.
Overview
11
11
years of professional experience
Work History
Senior Marketing and SEO Editor
ViacomCBS
Denver, CO
06.2021 - Current
- Works directly with SportsLine, CBS Sports, and Paramount+ brands.
- Oversees copyediting, headline creation, and SEO optimization for content marketing team.
- Takes part in weekly content planning meeting across CBS Sports as whole.
- Co-manages team of six freelance writers.
- Manages email user acquisition efforts for SportsLine brand.
- SEO and email acquisition efforts drove 43% increase in SportsLine subscriptions since start date.
- Helped optimize editorial flow between multiple verticals.
Managing Partner
The Woody Paige Sports Network
Denver, CO
09.2018 - 07.2021
- Cultivated and maintained strategic alliances with key brand partners.
- Established company editorial process and publication calendar.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
- Provided monthly revenue, traffic, and analytics reports for all writers.
- Hired, oversaw, trained, and developed writers, interns, and associates.
- Handled all editing, imagery, and formatting duties.
- Developed and implemented SEO best practices to maximize traffic and presence.
- Managed company budget.
- Grew website audience from zero to over 85,000 unique monthly visitors in three months.
- Co-Host and Executive Producer of UNMUTEABLE! The Woody Paige Podcast.
- Developed and maintained podcast advertising partnerships.
Co-Founder
The Odds-On Favorite
Denver, CO
03.2019 - 06.2021
- Determined business plan, mission statement and vision.
- Built/developed website from scratch.
- Hired, trained, and oversaw content team.
- Established editorial process and SEO guidelines.
- Handled all editing, imagery, and formatting.
- Developed publication calendar.
- Used data analytics to create headlines and story ideas.
- Developed strategic partnerships with multiple sports betting industry leaders.
- Grew audience from zero to nearly 35,000 unique monthly visitors since November 2019 launch.
- Developed, produced, launched, and monetized The Odds-On Pod podcast.
Denver Broncos/NFL Columnist
Cox Media Group
Denver, CO
03.2017 - 02.2018
- Reported on games, events, players, teams and other information pertaining to Denver Broncos.
- Conducted and transcribed interviews with athletes, coaches, and other personnel on weekly basis.
- Wrote multiple NFL at-large columns per week in addition to Broncos-specific responsibilities.
- Directly responsible for 200% year-over-year growth in Broncos focused traffic.
- Developed SEO playbook (guidelines) for NFL vertical.
- Handled copyediting for NFL vertical on as needed basis.
- Managed team of seven freelance contributors.
Sr. Sports Writer/Deputy Editor
The Cheat Sheet
Denver, CO
09.2014 - 09.2017
- Wrote pieces and news stories for online publication, coordinating images and layout to ensure proper presentation.
- Produced 10-15 pieces of content (columns, blog posts, articles) per week.
- Highest performing writer (page views and revenue) in company in 2015 and 2016.
- Helped launch sports vertical and played integral role in growing traffic to over 5 million monthly page views.
- Served as deputy editor overseeing freelance contributors for Health and Fitness, Sports, and Entertainment verticals.
- Helped develop SEO guidelines for sports vertical that were eventually implemented company-wide.
Professional Athlete
Atlanta Falcons
Flowery Branch, GA
05.2008 - 01.2009
- Professional football player for Atlanta Falcons.
- Tried out for nearly every team in NFL over course of 4 years.
- Gained first-hand knowledge of business and football operations of NFL franchises.
Education
Bachelor of Arts - Business Administration
Colorado State University
Fort Collins, CO12.2017
MBA -
University of Colorado Denver
Denver, CO08.2012
Skills
- Sports Betting
- Data analytics
- Copyediting
- Brand partnerships
- SEO optimization
- Fantasy Sports
- Strategic planning
- Podcast production/monetization
- Editorial planning
- Brand strategy
Affiliations
- Member, Pro Football Writers of America, 2014 to Current
Timeline
Senior Marketing and SEO Editor
ViacomCBS
06.2021 - Current
Co-Founder
The Odds-On Favorite
03.2019 - 06.2021
Managing Partner
The Woody Paige Sports Network
09.2018 - 07.2021
Denver Broncos/NFL Columnist
Cox Media Group
03.2017 - 02.2018
Sr. Sports Writer/Deputy Editor
The Cheat Sheet
09.2014 - 09.2017
Professional Athlete
Atlanta Falcons
05.2008 - 01.2009
Bachelor of Arts - Business Administration
Colorado State University
MBA -
University of Colorado Denver
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