Experienced manager skilled in contract administration, new business development, sales management, territory expansion, key account management, and business growth in enterprise software, advertising, and publishing markets. Proven ability to develop and implement high-impact business and marketing strategies that drive growth and maximize profits. Successfully develops and launches strategic sales objectives, goals, strategies, and solutions to enhance competitiveness, spearhead market growth, increase sales revenue, and achieve net profit yields. A top producer adept at leading processes and complex negotiations while effectively managing performance, brand identity, and overcoming business challenges.
Overview
23
23
years of professional experience
Work History
Producer of Broadcasting
Detroit Tigers - Lakeland, FL
02.2024 - Current
Develop and create captivating content for interactive game presentations, encompassing videos, graphics, and diverse multimedia elements.
Collaborated with marketing and creative teams on the development of scripts and storyboards for in-game features, promotions, and entertainment elements.
Executed game-day scripts during Spring Training and Lakeland Flying Tigers events.
Directed on-field and in-stadium presentations, enhancing the fan experience.
Managed the coordination and execution of interactions between external entertainment acts and game presentations for a seamless audience experience.
Incorporated techniques that elevated fan participation by integrating interactive elements, crowd prompts, and in-game activities.
Fostered audience involvement and generated unforgettable experiences.
Coordinated with technical team for seamless setup and operation of audio-visual equipment during game-day presentations.
Collaborated closely with marketing and sponsorship teams to seamlessly integrate promotional content into game presentation.
Successfully managed unforeseen challenges and resolved technical issues in real-time during live events.
Presented production ideas and determined creative scenarios for production and delivery.
Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
Tech Team Member
Tampa Bay Rays
08.2024 - Current
Work Rays games and other events to engage with fans about the mobile experience.
All fan-facing aspects of the MLB Ballpark app: mobile ticketing, ticket forwarding, digital wallet and rewards, loaded and combination tickets, stadium map features, in-app purchases, and other mobile content.
Provide exceptional customer service and improve the mobile experience for all Rays fans while reflecting the fun, safe, and energetic atmosphere of Rays baseball.
Oversee ticket scanning technology and assist all fans that may have ticketing questions inside and outside the stadium.
Troubleshoot issues that may arise for fans regarding online accounts and the MLB Ballpark App.
Be primary point of contact at entrances for Fan Hosts / ticket scanners
Be primary point of contact for concessions and retail staff regarding mobile payments and rewards
Maintain a clean and sanitized workspace
Fulfill and assist with any special offers (tickets, discounts, loaded value)
Assist and be a resource to all fans throughout Tropicana Field.
Assist with various special projects as needed.
Assist with Box Office duties and staff as needed.
Official Scorer
Major League Baseball - State of FL
05.2024 - Current
Observed and recorded game outcomes and made judgment calls from the press box to accurately update the official record of each game.
Provided post-game reports for the purpose of documentation.
Enhanced scoring accuracy through the implementation of standardized assessment guidelines and procedures.
Continually refined personal approaches to scoring through ongoing professional development opportunities and peer review processes.
Associate Director for Operations / Tenant Management
Greystone / Ashlin Global
05.2021 - 08.2023
Assessment of correspondence and database management for the Director of Tenant Management, along with maintenance of internal tracking systems.
Manages the coordination and scheduling of client meetings on a weekly basis
Preparation and submission of agendas, various department reports, legal correspondence, authorization requests, and other pertinent documentation at the client's request.
Attends weekly internal departmental meetings with field managers, construction team, and legal matters.
Performed tracking functions for follow up after attending both internal and external meetings.
Prepares and distributes monthly dashboard which including metrics data for all units.
Generates and distributes monthly expiration to appropriate staff to ensure timely notice is given to tenant's wishing to renewal their leases.
Led teams of up to 15 personnel, supervising daily performance as well as training and improvement plans.
Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.
TRAVELING SALES MANAGER (PT/on-call)
The Araca Group
06.2016 - 05.2021
Manage the promotion, marketing, and sale of product at entertainment shows that include The Broadway Musical Tour-Wicked, The Broadway Musical Tour-Sound of Music, and The Broadway Musical Tour-Elf
Managed and audited $2.5M worth of inventory, while diligently tracking booth sales during showtime.
Led the onboarding, training, and evaluation of new sales team members.
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies.
DIRECTOR OF TRAINING
Sprint
09.2015 - 06.2016
Directed training and development for 250+ store staff at all levels, overseeing design, development, presentation, and maintenance of internal training solutions aligned with company goals.
Developed top-notch training programs for effective onboarding, sales, professional growth, product knowledge, and essential job competencies.
Led the development and execution of training materials, e-learning courses, and webinars. Developed strategic planning, retraining assessments, and cost-saving strategies.
Conducted performance assessments to evaluate and address areas of weakness, analyzed user training needs for delivering improvements.
Continuously assessed training delivery effectiveness using performance metrics and collaborated with business partners to meet established objectives.
Conducted regular review of designated training documentation.
Assessed skill gaps for employees and developed training courses to meet identified needs.
Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.
REGIONAL VP SALES MANAGER
AT&T
09.2011 - 09.2015
Managed all aspects of regional product and service sales for 24 retail stores in each role, to include the development, training and management of sales teams focused on reaching and exceeding established regional goals, while driving regional sales growth and strategy
Partnered with senior leadership and business unit managers to plan sales activities to meet short and long-term goals, to include preparing budgets, and creating cost and revenue forecasts.
Built and developed team environments focused on growing sales, increasing revenues and meeting/exceeding business goals; managed the interviewing, hiring, training/development and performance of sales staff.
Created, set, and held store teams accountable for attaining all daily, weekly and monthly sales goals; tracked sales figures and numbers for each store to identify areas of weakness and turnaround failing units.
Developed strategic sales plans and forecasts to achieve corporate objectives; worked with cross functional teams and store leaders to develop to strategic marketing, sales, and promotional plans.
Consistently met and exceeded all established goals for customer experience, brand reputation, sales and service, revenue, and productivity, reviewed customer feedback tool daily.
Cultivated strong relationships with store leaders, district managers and key accounts, while driving new business development initiatives through face-to-face presentations and site visitations.
Developed strategic marketing and sales plans to increase sales and meet business goals; conducted analyses of market trends and competition to formulate innovative ideas to drive profitable growth.
Established sales objectives by forecasting and developing annual sales quotas for region; partnered with regional, store and corporate staff to ensure all locations were working cooperatively.
Education
ASSOCIATE OF SCIENCE - BUSINESS MANAGEMENT
West Virginia University
Morgantown, WV
06.2004
Skills
Consultative Sales Management
Relationship Management
Contract Negotiations
Team Management/Training
Key Account Management
Profit & Revenue Growth
Sales Strategy Planning
Customer/Client Retention
Customer Service
Positive Attitude
Teamwork and Collaboration
Problem-Solving
Network Troubleshooting
Remote Support
Help Desk Support
Desktop support
Timeline
Tech Team Member
Tampa Bay Rays
08.2024 - Current
Official Scorer
Major League Baseball - State of FL
05.2024 - Current
Producer of Broadcasting
Detroit Tigers - Lakeland, FL
02.2024 - Current
Associate Director for Operations / Tenant Management
Greystone / Ashlin Global
05.2021 - 08.2023
TRAVELING SALES MANAGER (PT/on-call)
The Araca Group
06.2016 - 05.2021
DIRECTOR OF TRAINING
Sprint
09.2015 - 06.2016
REGIONAL VP SALES MANAGER
AT&T
09.2011 - 09.2015
ASSOCIATE OF SCIENCE - BUSINESS MANAGEMENT
West Virginia University
Similar Profiles
Lawrence BaldassanoLawrence Baldassano
Tigers Spring Training Facility at Detroit TigersTigers Spring Training Facility at Detroit Tigers