Seasoned and results-driven General Sales Manager (GSM) and Finance Director with over 17 years of progressive experience in the automotive retail industry. Proven track record of maximizing profitability, leading high-performing teams, and building strong relationships with lenders, resulting in industry-leading PVR (Per Vehicle Retail) and PPU (Per Product Unit) metrics. Expert in finance penetration, customer retention, CIT management, and creating a positive, performance-driven culture that consistently delivers top-tier CSI scores and online reviews. Adept at process development, training, and cultivating a loyal returning customer base.