Jin Kim
La Habra Heights ,CA
Summary
Creative Director with deep experience shaping global brands, leading high-performing teams, and developing concept-driven campaigns that drive measurable results. Blends art direction, narrative strategy, AI-assisted workflows, and performance insights to deliver high-impact creative across digital, social, experiential, and product ecosystems.
Overview
18
18
years of professional experience
Work History
Creative Director
NZXT
Monrovia, California
01.2018 - 11.2025
- Scaled NZXT from approximately $40M to $450M through enhanced brand systems and high-performing creative.
- Drove NZXT to #1 Best Seller on Amazon in two hardware categories via optimized visual and testing frameworks.
- Launched and branded NZXT's Prebuilt Systems business, achieving a revenue increase of 100%.
- Directed multidisciplinary teams and agencies to deliver impactful, performance-driven campaigns and cohesive narratives.
- Built and managed a 24-person creative organization across Print, B2B, DTC, Web, and Operations.
- Implemented AI and GenAI tools to automate ideation and accelerate creative testing processes.
- Leveraged analytics to optimize creative direction across paid media, social platforms, web, and eCommerce.
- Created CRFT limited-edition program with major game studios, enhancing cultural relevance and engagement.
Associate Creative Director
Dailey Advertising
West Hollywood
02.2015 - 02.2018
- Directed digital initiatives for national brands, delivering data-driven creative across websites and campaigns.
- Led redesign of Honda Corporate Website, enhancing usability and engagement metrics.
- Developed immersive microsite for Gold Wing, boosting dwell time and interaction rates.
- Executed high-performing campaigns for Nature's Way and Nestlé, leveraging A/B testing to increase CTR.
- Collaborated with UX, strategy, analytics, and development teams to create scalable digital ecosystems.
Creative Director
Crisp Brand Agency
01.2008 - 01.2014
- Led creative strategy for gaming and technology brands including XFX, NVIDIA, AMD, and Tecmo Koei. Delivered integrated campaigns, packaging systems, digital ecosystems, and experiential activations.
- Directed creative contributing to XFX becoming the #1 national gaming hardware brand.
- Led 'XFX Challenge,' a national digital/experiential campaign driving strong engagement and brand affinity.
- Managed 60+ product launches per year with consistent quality and strategic alignment.
- Delivered global game launches including Ninja Gaiden and Alive across digital, retail, and media.
Education
Bachelor of Arts - Advertising Design
Art Center College of Design
Pasadena, CASkills
- Creative servant leadership
- Campaign management
- Data analysis
- Project scoping
- Brand strategy
- Concept development and art direction
- Performance marketing and A/B testing
- AI and GenAI workflows
- Brand narrative systems
- Cross-functional collaboration
- Data-driven optimization
- Digital campaigns and web experiences
- Stakeholder alignment and presentation
- Adobe Creative Suite
- Figma
- Photography
- Cinematography
- Presentation development skills
- Digital content strategy
- Workflow systems management
Accomplishments
Communicator Awards
Gold — Ad Campaign (Client: Aviiq)
Silver — Ad Campaign (Client: Aviiq)
Silver — Ad Campaign (Client: Aviiq)
OC ADDY Awards
Silver — Ad Campaign (Client: Aviiq)
Silver — Viral Campaign (Client: XFX)
Silver — Viral Campaign (Client: XFX)
Gold (Regionals) — Viral Campaign (Client: XFX)
W3 Web Awards
Gold — Website Design (Client: XFX)
Gold — Online Video (Client: XFX)
SIA Awards
Gold — Gaming Website (Client: XFX)
Silver — Gaming Website (Client: Tecmo)
Silver — Microsite (Client: Tecmo)
Telly Awards
Bronze — Commercial (Client: BordCo)
Bronze — Commercial (Client: Aviiq)
Gold — Ad Campaign (Client: Aviiq)
Silver — Ad Campaign (Client: Aviiq)
Silver — Ad Campaign (Client: Aviiq)
OC ADDY Awards
Silver — Ad Campaign (Client: Aviiq)
Silver — Viral Campaign (Client: XFX)
Silver — Viral Campaign (Client: XFX)
Gold (Regionals) — Viral Campaign (Client: XFX)
W3 Web Awards
Gold — Website Design (Client: XFX)
Gold — Online Video (Client: XFX)
SIA Awards
Gold — Gaming Website (Client: XFX)
Silver — Gaming Website (Client: Tecmo)
Silver — Microsite (Client: Tecmo)
Telly Awards
Bronze — Commercial (Client: BordCo)
Bronze — Commercial (Client: Aviiq)
Timeline
Creative Director
NZXT
01.2018 - 11.2025
Associate Creative Director
Dailey Advertising
02.2015 - 02.2018
Creative Director
Crisp Brand Agency
01.2008 - 01.2014
Bachelor of Arts - Advertising Design
Art Center College of Design