Jin Lee
Riverside,CT
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
15
15
years of professional experience
Work History
VP, Marketing Information Management
Citi Cards
Long Island City, NY
02.2014 - 09.2017
- Responsible for the execution of weekly Credit Line Increase marketing campaigns via direct mail, email, online, and phones channel, for both proactive and invitational offers.
- Close collaboration with various cross‐functional partners to understand complex targeting strategies and implementation of new models/segmentation with key objective to offer optimal lines to customers to drive increase in spend and engagement.
- Developed and managed quarterly campaigns to capture customer income and housing data with goal to increase proactive credit line offer eligibility.
- Manage contractor who is responsible for execution of monthly phones palette sales optimization, with key objective to help setup offer palette to drive customer rep behavior to better align with business objectives.
- Create and maintain complex waterfall reporting across different products/segments to be leveraged by Marketing team for MCRA purposes.
- Field various ad hoc projects/requests ranging from data analytics to building out new processes.
- Manage relationship with data warehouse vendor and ensure data integrity and high quality of outputs.
SVP, Decision Science
Citi Cards
Long Island City, NY
05.2012 - 02.2014
- Supervise team of six in providing analytical support for monthly balance transfer programs and quarterly spend stimulation programs.
- Performed analysis leveraging new Wallet Models to improve targeting efficiency, resulting in 30% reduction in marketing expense while keeping transfer volume flat.
- Played instrumental role in the successful implementation of individual level NPV models and pricing optimization, expected to generate 40% improvement in 2Y revenue.
- Responsible for creating the annual bottoms‐up financial forecast and managing ongoing tracking and re‐forecasting for monthly FYF process.
VP, Decision Science
Citi Cards
Long Island City, NY
04.2010 - 05.2012
- Responsible for running financial pro‐forma on numerous offer scenarios to optimize balance transfer pricing for the CitiBrands portfolio to meet business goals.
- Recommend action plan to cross‐functional teams and senior management based on analysis of marketing test results.
- Develop innovative and financially viable offer construct to offset negative P&L impact relating to latest Card legislation.
- Conduct cost/benefit analysis and vet through Finance for various technology projects in a timely manner.
AVP, Decision Science –ThankYou Rewards
Citi Cards
Long Island City, NY
08.2008 - 04.2010
- Managed end‐to‐end implementation of all ThankYou marketing programs from upfront strategy, design, and backend performance tracking.
- Increased marketing funds for Citi’s reward program based on demonstrated value of customer level cross‐Citi analyses.
AVP, Marketing – Commercial Payment Solutions
Citi
Long Island City, NY
09.2006 - 02.2008
- Managed end‐to‐end process of multiple direct mail marketing campaigns for the business JIN LEE Last Modified: Cornerstone Admin, 7/29/2022 Career Interests Education cards portfolio, with main objective of increasing sales and receivables. Collaborated with cross‐functional teams in development of strategy, customer segmentation, offer creation, creative execution, and analyzing program results.
- Conducted market research on key competitors on a quarterly basis, and presented findings to internal partners.
- Wrote effective creative briefs including campaign objective, messaging, and offer recommendations.
- Launched first Promotional Cash Program which generated $1MM of upfront fee revenue for the portfolio.
Senior Analyst, Risk Management – Travel & Affluen
Citi Cards
Long Island City, NY
06.2005 - 09.2006
- Provided risk support for the PremierPass portfolio across multiple acquisition channels. Responsibilities include setting credit policy, managing credit exposure, forecasting loss rates, and monitoring performance.
- Effectively trained and managed off‐shore analysts in producing monthly Risk MIS and ad hoc reporting on a need‐basis.
- Conducted extensive risk score analysis to find optimal risk mitigation tools across products and channels.
Analyst, Risk Management – Travel & Affluent Marke
Citi Cards
Long Island City, NY
04.2004 - 06.2005
- Provided risk support for multiple products within the pre‐approved acquisitions channel.
- Generated monthly MIS tracking campaign trends on key risk metrics. Regularly presented analysis and made policy recommendations to senior management and cross‐functional partners.
Consultant, Citi Cards Database Marketing
Trellis Technologies
Long Island City, NY
06.2002 - 04.2004
- Responsible for setting up and utilizing analytical techniques to execute direct mail marketing initiatives.
- Liaised between the business and multiple external vendors.
- Wrote SAS and SQL queries on daily basis for test projects, compliance, and internal auditing.
Education
Bachelor of Science - Financial Economics; Minor in MIS
Binghamton University, State University of New Yor
Binghamton05-2002
Skills
- Lead Generation
- Customer Prospecting
- Process Improvement
- Data Analysis
- Critical Thinking
- Results-Driven
- Cross-functional team leadership
Accomplishments
- WICT ‐ Rising Leadership Program January 2020 Winner of a competitive, application‐based program to represent Charter Communications and participate in a week long extensive leadership conference.
- Citi Quality Excellence Leadership Award April 2014 Company‐wide award that recognizes leaders that have gone above‐and‐beyond
- Citi Quality Excellence Leadership Award April 2013 Company‐wide award that recognizes leaders that have gone above‐and‐beyond
Languages
Korean
Limited
References
References available upon request.
Timeline
VP, Marketing Information Management
Citi Cards
02.2014 - 09.2017
SVP, Decision Science
Citi Cards
05.2012 - 02.2014
VP, Decision Science
Citi Cards
04.2010 - 05.2012
AVP, Decision Science –ThankYou Rewards
Citi Cards
08.2008 - 04.2010
AVP, Marketing – Commercial Payment Solutions
Citi
09.2006 - 02.2008
Senior Analyst, Risk Management – Travel & Affluen
Citi Cards
06.2005 - 09.2006
Analyst, Risk Management – Travel & Affluent Marke
Citi Cards
04.2004 - 06.2005
Consultant, Citi Cards Database Marketing
Trellis Technologies
06.2002 - 04.2004
Bachelor of Science - Financial Economics; Minor in MIS
Binghamton University, State University of New Yor
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