JIN XU
Mercer Island,WA
Summary
15-years of experience in marketing and sales, especially in digital marketing, and working across global teams to adapt to different cultures to support business development. Strategic-thinking communications professional adept at writing, editing, and shaping copy to meet specific needs, enhance perception or drive change with internal and external partners. Decisive and focused with expertise in team leadership, project management, and complex problem-solving. Able to maintain positive media relations and promote specific messages. Creative and forward-thinking Marketing and Communication Director proficient in leading both traditional and digital marketing campaigns. Highly effective at developing pricing structures, channel partnerships, and promotion strategies according to the real situation to avoid risk.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing and Communications Director
Ports 1961 China
01.2012 - 06.2017
- Worked with different teams globally to plan, implement, and manage annual business and marketing project to achieve sales increased by 21.5% year-on-year to 2.24 billion RMB, setting a record high in 2017.
- Developed and implemented marketing and communications strategies, budget, plans, and projects.
- Developed and launched new season products to optimize business processes.
- Developed marketing and content strategy, enhancing the reputation of the company.
- Devised leading-edge digital marketing, social media, and SEO strategies according to different online media environment.
- Optimize launch strategy across organic, paid, and influencer and other digital tactics.
- Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
- Developed UX design conducting user research, building user journeys, and wireframes.
- Contributed ideas to concept development, strategic planning, and business operations.
- Developed and implemented short and long-term communication strategies.
- Oversaw entire online presence, including website copy and all social media platforms.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Represented company at multiple public forums and conferences.
- Directed and coordinated marketing activities and policies to promote products and services.
- Created effective messaging using language, graphics, and marketing collateral.
- Directed hiring, training, and performance evaluations for marketing and communications staff, which includes 30 team members.
Marketing Manager
Ports 1961 China
01.2010 - 12.2011
- Managed marketing budget to develop and execute marketing strategies, budgets, and sales plans for Ports 1961.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Initiated market research studies and analyzed findings.
- Reviewed financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Managed project deadlines and monitored milestones through completion stage.
- Worked with communication team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Compared agency and vendor marketing expenses against established budgets.
Event Manager
Ports 1961 China
01.2008 - 12.2009
- Hired and cross-trained staff members for various event-specific functions and ensured employees’ understanding of associated processes and procedures.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Delivered prompt payment for event services, including vendors, venues, staff, and transportation providers.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Wrote professional business correspondence and produced reports detailing updates.
- Coordinated and participated in promotional activities and trade shows.
Customer Relationship Manager
Ports 1961 China
08.2006 - 12.2007
- Completed documentation and logs each day and generated weekly reports detailing activities.
- Directed training of new team members and mentored each to promote productivity, accuracy and friendly service.
- Asked open-ended questions to assess customer needs.
- Gathered sensitive information to update customer profiles and help with appeals process.
- Alerted customers to upcoming sales events and promotions.
- Built long-term customer relationships and advised customers on purchases and promotions.
- Communicated with and supported sales, marketing and administrative teams.
- Documented all customer inquiries and comments thoroughly and quickly.
- Educated customers about brand to incite excitement about company’s mission and values.
- Ensured superior customer experience by addressing customer concerns, demonstrating empathy and resolving problems swiftly.
Sales Operations Supervisor
JVC China
08.2002 - 08.2006
- Verified data integrity and accuracy.
- Entered details such as payments, account information and call logs into computer system.
- Assisted various business groups with document organization and dissemination during acquisitions.
- Performed initial client assessment and analysis to begin research process.
- Analyzed departmental documents for appropriate distribution and filing.
- Obtained documents, clearances, certificates and approvals from local, state and federal agencies.
- Researched and updated all required materials needed for firm and partners.
Education
Bachelor of Applied Science - Digital Marketing
Bellevue College
Bellevue, WA06.2023
Associate of Arts - Business
Bellevue College
Bellevue, WA06.2023
Associate of Arts - International Economy And Trading
Shanghai University Of International Business And Economics
Shanghai2002
Skills
- Creative and strategic thinking
- Global teams in complex and matrixed organization
- Excellent communication
- Relationship development
- Internal and external stakeholder management
- Project management
- Problem solving
- Team leadership
- Budgeting and forecasting
- Cross-functional collaborations
Certification
Google Discovery Ads
Google Shopping Ads
Google Ads Display
Google Ads Search
Google Ads Measurement
Google Analytics Academy Individual Qualification
Google Analytics Academy Introduction to Data Studio
Google My Business Basics
Outbrain Academy Native Advertising
MediaMath Academy Programmatic Advertising
HubSpot Academy Inbound Marketing
HubSpot Academy Content Marketing
HubSpot Academy Email Marketing
Semrush Academy Content Marketing Fundamentals
Semrush Academy Mastering Digital PR
Cvent Event Marketing Strategy
Digital Advertising
Digital Measurement and Analytics
Timeline
Marketing and Communications Director
Ports 1961 China
01.2012 - 06.2017
Marketing Manager
Ports 1961 China
01.2010 - 12.2011
Event Manager
Ports 1961 China
01.2008 - 12.2009
Customer Relationship Manager
Ports 1961 China
08.2006 - 12.2007
Sales Operations Supervisor
JVC China
08.2002 - 08.2006
Bachelor of Applied Science - Digital Marketing
Bellevue College
Associate of Arts - Business
Bellevue College
Associate of Arts - International Economy And Trading
Shanghai University Of International Business And Economics
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