JINA B. PAUL
Executive Leader
Omaha,NE
Work Preference
Summary
Strategic, creative, and results-driven professional with 27 years of leadership in communications, branding, operations, and organizational transformation. Known for exceeding goals, fostering innovation, and building strong relationships across industries including healthcare, higher education, and financial services. Proven success in managing global communications for bank mergers/acquisitions domestic and international. Passionate about driving meaningful impact and leading change with creativity, clarity, and purpose.
Overview
27
27
years of professional experience
Work History
Vice President Communications and Development
Clarkson College of Health Professions
08.2023 - 10.2025
- Communications: Responsible for internal and external communications, public relations, partnerships, marketing and branding, campus facilities and safety, legal matters, public complaints, institutional development, and alumni relations.
- Branding: Accomplished the goal to increase visibility for the College by creating visioning and signage package gaining the city of Omaha's approval (Zoning Board of Appeals) in March 2025. Created and launched a sub-brand for awareness and recruitment: Clarkson College of Health Professions, creating a new logo and brand standards in-house saving ~$100-$200k.
- Master Planning: $20M campus renovations over 9 years including a $10M+ building renovation (currently in progress), a new Science Lab (2018, $1.1M), Interprofessional Simulation Center (2019, $2.5M), Commons and Education Center (2020, $4.5M), Interactive Learning Center (2021, $1M), additional Science Lab (2023, $2.4M), Radiography Classroom Renovation (2023, $400k), 3D Printing Lab Renovation ($900k), and more.
- Partnerships: Architect of the partnership strategy for growth doubling enrollment goal of participants in 2024-25.
- Fundraising: Built development foundation from the ground up including annual campaigns and comprehensive campaign generating $1.8M in 10 months without donor base.
Vice President Operations and Student Affairs
Clarkson College
01.2017 - 08.2023
- Operations: Responsible for College Operations including Human Resources, Legal, Communications, Advancement & Alumni, People & Culture, Campus Safety, Facilities, Maintenance, Environmental Services, and Construction/Renovations.
- Student Affairs: Responsible for Student Affairs including Enrollment, Registrar, Library, Academic Success, IT, Marketing, Bookstore, Tutoring, Counseling, and Residence Hall.
- Governance: Member of the Executive Leadership Team and Chaired Student Affairs Council.
- Management: Accountable for 68 employees within Operations and Student Affairs and up to $20M operational budget.
- Servant Leader: Served up to 1,200 students, their parents and families as well as 7,000 alumni.
- Board Meetings: Reported and presented at the Board of Directors Meetings quarterly and the Board Executive Committee monthly.
- Policy: Accountable for College policies such as Public Complaints, Human Resources, Student Code of Conduct, Title IX, etc.
- Regulations: Successfully led internal investigations and worked with the Office of Civil Rights and legal firms.
- Compliance: Successfully contributed to a 10-year accreditation with the Higher Learning Commission, responsible for leading Criterion and Federal Compliance.
- Crisis Planning: Co-led COVID19 Pandemic Planning and Recovery Operations including communications.
- Master Planning: Led Master Facilities Planning team and authored the Master Plan “The Path to 150 years” to take Clarkson College to the next level in facilities, maintenance, and planning.
- Strategic Planning: Co-led organizational Strategic Planning, Critical Success Factor Teams and Event, such as Spirit Week.
- Partnerships: Built Community Partnerships (2022/23) to boost enrollment and lead onboarding teams.
- Complex Partnerships: Collaborated with Nebraska Medicine Facilities, Human Resources, Inclusion & Diversity, Legal Services and Communications.
- Renovations: Led renovation projects working with key areas for success including architects, engineers, construction companies and finance.
- Human Resources: Experience in employee separation/terminations and coaching leaders and employees toward success in meeting goals within the organization.
- Engagement: Directed strategic initiatives to enhance student engagement and retention across multiple programs.
- Efficiencies: Led cross-functional teams in implementing technology solutions to improve operational efficiency.
- Negotiator: Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Director of Marketing and Communications
Clarkson College
02.2010 - 01.2017
- Branding: Revived an outdated brand, to a motivating new position utilizing the statement “Prepare to the best.” This resonates with employees, students, the public, and alumni. It also drives perspective student interest.
- Collaboration: Repaired a negative internal view of the marketing department (per focus group research) by inspiring colleague collaboration, providing new strategies, offering a positive perspective, and directing talented employees towards personal and team accomplishment.
- Led a Re-branding project expected to take a year, and completed it successfully within six months, saving thousands of dollars in expenses.
- Direct/Targeted Marketing: Developed and authored a recruitment strategies plan, allowing key players to challenge each other, hold the team accountable and realize successful outcomes working together.
- Leadership: Successfully led five Critical Success Factors contributing to the Strategic Plan.
- Awareness: Delivered on desired outcome for the College including: TV commercials, branded sign on skywalk and a digital monument sign near 43rd and Dodge.
- Vendor Management: Developed key external relationships with vendors gaining successful cost-effective outcomes for online videos, commercials, media buys, and publication of interviews and featured stories.
- Efficiency: Streamlined processes for costs savings and customer satisfaction to order corporate branded materials (business cards, letterhead, folders, envelopes…etc.)
Vice President of Marketing and Communications
Great Western Bank
02.2002 - 02.2010
- Budget: Responsible for $7.2M budget including $500k philanthropic budget.
- Growth: Started with an $800M organization with 13 bank locations and successfully provided marketing and communications leadership for core growth strategy resulting in 127 locations and over $5.3B in assets.
- Plan Activation: Mobilized local area marketing communications plans for 127 bank locations appealing to customers throughout the U.S.
- Professional Development: Trained in Australia and New Zealand for customer experience, people and culture, branding, and corporate communications with counterparts at National Australia Bank.
- International & Domestic Leadership: Represented the US on international meetings quarterly. Led weekly conference calls with 127 managers and additional bank personnel across the US.
- Advertising: Responsible for company-wide advertising including online, print, television, outdoor billboards, direct mail, conference and trade shows, presentations, public relations, and collateral materials.
- Executive Communications: Directed and composed corporate and executive communications for the CEO and EVP.
- Mergers/Acquisitions: Successful internal and external communications for the merger of three bank charters, acquisition of 11 locations in AZ, 21 in CO, and the purchase to foreign-owned National Australia Bank (NAB).
- Presentations: Recognized for successful presentation to draw interest for NAB to purchase the U.S. franchise.
- Developed brand platform and core strategy for the US Great Western Bank group.
- Internal Communications: Developed and implemented internal branding campaigns
- Online/Digital: Developed and managed Website and Employee Intranet sites.
- Contracts: Managed agency advertising contracts, media buys, and creative development.
- Feedback: Researched and developed customer satisfaction and feedback systems.
- Measurement: Budget measured by campaign tracking, ROI, increase in customer satisfaction, and meeting aggressive goals.
- Efficiency Success: saved $250k annually by streamlining projects and relationship management of vendors.
- Events: Presented and hosted employee events for more than 800+ attendees.
Marketing/Graphic Designer
Nelnet Student Loan Services
07.1999 - 02.2002
- Led nelnet logo development with Chicago design and branding firm.
- Implemented trade show booth experience
- Designed visually compelling marketing materials to enhance brand identity and engagement including website.
- Collaborated with cross-functional teams to develop cohesive advertising campaigns across multiple platforms.
- Utilized Adobe Creative Suite to create innovative graphics for digital and print media, ensuring brand consistency.
- Conducted market research to inform design decisions and target audience preferences effectively.
Marketing Specialist
Union Bank & Trust (UBT)
01.1999 - 07.1999
- Responsible for bank website content and design at web: https://www.ubt.com/
- Developed and implemented targeted marketing campaigns to enhance brand visibility and engagement.
- Conducted market research to identify trends and consumer preferences, informing strategic decisions.
- Collaborated with cross-functional teams to optimize product positioning and messaging strategies.
- Analyzed campaign performance metrics, providing insights to refine future marketing efforts.
Education
Master of Science Degree - Leadership & Coaching
Bellevue University
Bellevue, Nebraska11.2016
Certificate - Executive Coaching
Bellevue University
Bellevue, Nebraska11.2016
Bachelor of Arts Degree - Journalism & Mass Communications
University of Nebraska At Lincoln
Lincoln, Nebraska12.1998
Skills
- Division/Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Results-driven
- Complex Problem-solving
- Targeted marketing
- Strategic planning
- Partnerships and affiliations
- Corporate branding
Leadership Roles
- Clarkson College Comprehensive Campaign Leadership Cabinet Co-chair
- Member, College Board of Directors, non-voting
- Member, Executive Leadership Council
- Member, Leadership Council
- Chair, Student Affairs Council
- Co-Chair, Student Code of Conduct Committee
- Co-Chair, Academic Integrity Committee
- Chair, Strategic Planning Master Plan “Path to 150 years”
- Co-Chair, Strategic Planning Critical Success Factor for Partnerships
- Co-Chair, College Pandemic/COVID19 Planning & Recovery Committee
- Member, UNMC/Clarkson College Disaster Recovery Team
- Member, UNMC/Clarkson College Emergency Preparedness
Affiliations
- Omaha STEM Ecosystem, Communications Co-chair
- Sigma Alpha Pi National Society of Leadership & Success Honorary Member
- Great Plains Athletic Conference (GPAC) Group
- Council of Independent Nebraska Colleges (CINC)
- National Association of Independent Colleges and Universities (NAICU)
- Council of Independent Nebraska Colleges and Universities
Presentations
- Guest Speaker, “Patient Perspective” along with my husband, speaking to the family and caregiver perspective of post brain tumor surgeries and rehabilitation for the Physical Therapist Assistant program at Clarkson College since 2010 during the Fall and Spring semesters.
- Guest Speaker, “My Path to Leadership”; Keynote address for the Sigma Alpha Pi National Society of Leadership & Success Clarkson College Chapter, Omaha, Nebraska; April 2017
- Guest Speaker, “Patient Perspective” Keynote for Nebraska Society of Radiologic Technologists (NSRT) March 2011, along with Chris Paul, my husband, sharing health care experiences (family perspective) with a brain cancer survivor.
- Guest Speaker, “Patient Perspective” for the Clarkson College Physical Therapist Assistant (PTA) Program Fall & Spring semesters 2010 - 2023, along with Chris Paul, my husband, sharing health care experiences (family perspective) with a brain cancer survivor.
Timeline
Vice President Communications and Development
Clarkson College of Health Professions
08.2023 - 10.2025
Vice President Operations and Student Affairs
Clarkson College
01.2017 - 08.2023
Director of Marketing and Communications
Clarkson College
02.2010 - 01.2017
Vice President of Marketing and Communications
Great Western Bank
02.2002 - 02.2010
Marketing/Graphic Designer
Nelnet Student Loan Services
07.1999 - 02.2002
Marketing Specialist
Union Bank & Trust (UBT)
01.1999 - 07.1999
Certificate - Executive Coaching
Bellevue University
Master of Science Degree - Leadership & Coaching
Bellevue University
Bachelor of Arts Degree - Journalism & Mass Communications
University of Nebraska At Lincoln