KATHY NIE
Walnut,USA
Summary
Possesses extensive experience in digital marketing, with proven expertise in e-commerce management, digital media, content creation, website development, client engagement, and event planning. Adept at leading cross-functional teams, identifying new opportunities, and delivering high-quality visuals and content. Successfully guided startups from the ground up to achieve strong growth, even amid pandemic challenges. Committed to leveraging innovative strategies for sustainable brand impact and commercial value.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Wayal Health Sciences USA INC
City Of Industry, CA
01.2023 - Current
- E-commerce Platform Development: Led end-to-end development of a cross-border e-commerce platform from scratch, including backend architecture collaboration with IT vendors, UI/UX design, product listing, develop promotion strategy and promotion planning.
- Developed and executed digital marketing strategies (SEO, SEM, social media, email, content) to boost brand visibility and engagement.
- Led creative advertising projects, including poster and banner design, product ads, and video production. Managed website optimization, improving SEO, traffic, and conversion rates through data-driven insights.
- Organized cross-departmental meetings to align marketing efforts with company goals.
- Trained and mentored digital marketing teams.
- Planned and executed large-scale events, managing budgets, logistics, and on-site operations.
- Omnichannel User Acquisition: B2B and B2C clients through trade fairs, promotional videos, and targeted ads.
- Built client relationships, delivering tailored marketing solutions to enhance satisfaction and loyalty.
- Managed annual digital marketing budgets, optimizing resources for maximum ROI.
Digital Marketing Specialist
Wayal Health Sciences USA INC
City of Industry, USA
01.2021 - 12.2022
- Designed and produced high-impact promotional materials (banners, videos, social media content)
- Led end-to-end commercial production from concept development to final delivery, collaborating with cross-functional teams
- Established direct feedback channels between company leadership and customers, improving customer satisfaction
- Executed data-driven digital marketing strategies (SEO, SEM, social ads)
- Supported 10+ product launches and corporate events, managing logistics and technical coordination to ensure 100% on-time delivery.
Communications Specialist
Andorra Life LLC
City Of Industry, CA
01.2019 - 12.2019
- Designed and produced graphic materials (banners, posters, social media visuals) and videos for campaigns.
- Managed 5+ social media platforms (e.g., Youtube, Instagram, Facebook, Rednote, Wechat, TikTok)
- Created and maintained website banners, ensuring consistent branding and timely updates.
- Built and nurtured client relationships, achieving 90% satisfaction scores through personalized communication.
- Acted as a liaison between leadership and marketing teams, ensuring alignment on strategy and messaging.
- Supported market expansion into Greater China by coordinating with local partners and creating culturally relevant content.
Program Producer
Shanghai TV Station
Shanghai, China
01.2016 - 12.2016
- Produced a weekly 30-minute TV show, overseeing all stages from pre-production to post-production, ensuring on-time delivery and high-quality content.
- Developed and managed project budgets, achieving 10% cost savings through efficient resource allocation.
- Built and led a production crew of 10+ members, including directors, editors, and technical staff, fostering a collaborative and creative work environment.
- Coordinated with writers, talent, and external vendors to ensure smooth production workflows and adherence to deadlines.
- Monitored post-production processes (editing, sound design, graphics) to maintain the show’s visual and narrative standards.
- Conducted weekly reviews and implemented feedback to continuously improve content quality and audience engagement.
Education
Master of Arts - Filmmaking
New York Film Academy
Los Angeles, USA09-2018
Bachelor of Arts - Broadcasting and Television Playwright-director
Shanghai Normal University
Shanghai, China09-2017
Skills
- MS Office
- Adobe Creative Suite (for graphic design and video editing)
- Social media marketing
- E-commerce marketing
- Brand development, management, and online branding strategies
- Product promotion
- Content creation and development
- Email marketing campaigns & affiliate management
- Event coordination
- Influencer collaboration
- Project budgeting
Languages
Chinese (Mandarin)
Native/ Bilingual
English
Professional
Certification
- Google Ads Certification
- Google Analytics Certification
Timeline
Digital Marketing Manager
Wayal Health Sciences USA INC
01.2023 - Current
Digital Marketing Specialist
Wayal Health Sciences USA INC
01.2021 - 12.2022
Communications Specialist
Andorra Life LLC
01.2019 - 12.2019
Program Producer
Shanghai TV Station
01.2016 - 12.2016
Master of Arts - Filmmaking
New York Film Academy
Bachelor of Arts - Broadcasting and Television Playwright-director
Shanghai Normal University
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