JINGCHEN HAN
London,United Kingdom
Summary
Result-oriented multidisciplinary designer working across Graphic Design, AR, and social media post design, shaping visual direction and delivering performance-informed creatives for marketing.
Overview
2
2
years of professional experience
Work History
Visual Designer
Meitu
08.2025 - Current
- Defined the visual direction for AR-based and IP collaboration creatives across Meitu App, BeautyCam, Vmake, and Mitoto, supporting marketing and user acquisition in overseas markets.
- Collaborated with marketing and UA teams to translate IP strategies into scalable AR filter effects, optimizing creatives based on CTR and post-click engagement.
- Led POP MART “Twinkle Twinkle” IP AR filter effects, achieving 58%–62%+ click-to-capture conversion rates, demonstrating strong long-term scalability.
- Delivered holiday AR filter effects (Christmas Twinkle Twinkle) with 106K+ impressions, 7.72% CTR (Ranked A), driving rapid volume growth during seasonal campaigns.
- Produced daily AR filter effects such as “Hello December”, reaching 95K+ impressions, 6.58% CTR, and 64.77% click-to-capture conversion, significantly outperforming legacy assets.
- Built and maintained a reusable, copyright-safe creative asset library, including AR filters, IP visuals, UI elements, and digital materials.
Social Media Coordinator (Remote)
Paradisceci
05.2024 - Current
- Managed social media content and digital campaigns remotely, focusing on brand storytelling and audience engagement.
- Planned and executed content calendars aligned with seasonal launches and brand positioning.
- Analyzed engagement metrics to refine content strategy and improve reach and visibility.
- Collaborated remotely with founders and creative partners to support brand growth.
- Drove high-performing content pieces, including the “Barbie Set” post with 24,985 views and 1,472 likes, and “Twin Flame” content achieving 18,994 views and 1,195 likes, demonstrating strong audience resonance and organic engagement.
Brand Ambassador
Gentle Monster
12.2024 - 04.2025
- Supported category-level planning and product launch execution for Gentle Monster x Maison Margiela collaboration.
- Ensured stock and VM readiness for pop-ups, aligning with global brand guidelines.
- Increased in-store sales by 15% during campaign activations through customer engagement and upselling.
- Produced performance reports, contributing insights on sell-through and inventory movement.
- Collaborated with marketing, retail, and operations teams to ensure forecast alignment and launch readiness.
Digital Marketing & PR Intern
Untitlab
12.2024 - 03.2025
- Assisted in international digital campaigns and performance tracking across multiple regions.
- Supported retail planning by producing market insights and optimizing online SKU visibility.
- Managed influencer and media collaborations to enhance product launches.
- Conducted market research to identify trends and consumer preferences.
- Developed and executed social media strategies to increase brand awareness.
Exhibition Assistant (volunteer)
LONDON ART COLLECTIVE
09.2024 - 09.2024
- Coordinated public engagement for large-scale international art exhibition featuring 90 works from 50 artists across 16 countries.
- Supported logistical and operational teams during London Design Festival, enhancing project execution.
- Guided visitors through exhibition halls, ensuring informative experiences about artists and artworks.
- Managed visitor flow and maintained exhibition spaces, fostering an inclusive atmosphere.
- Contributed to setup and takedown of artworks, adhering to gallery standards and timelines.
Graphic Design intern
My Thriving Child
01.2024 - 04.2024
- Designed marketing materials, including brochures and social media assets, enhancing promotional campaigns.
- Developed and executed brand strategy for educational content, ensuring visual identity consistency.
- Collaborated on fundraising campaign visuals, boosting online engagement and donations.
- Delivered cohesive visual concepts, resonating strongly with target audiences, including parents and educators.
- Conducted market research to inform creative direction and improve brand positioning.
Graphic/Branding Design Intern
Marcela Giocanti
08.2023 - 01.2024
- Developed visual assets and supported lifecycle management for New York Bridal Fashion Week.
- Designed assortments and marketing content for seasonal launches.
- Enhanced brand engagement by 15% through strategic product and marketing execution.
- Analyzed market trends to inform design strategies and product offerings.
- Collaborated with cross-functional teams to optimize branding initiatives.
Education
Master of Arts - Graphic Branding & Identity Design
University of The Arts London
London02-2024
BA (Hons) - Graphic Design
Nottingham Trent University
Nottingham01.2022
Skills
- Graphic Design
- Social Media Management
- Branding Strategy
- Market Research
- Data Analysis
- Design thinking
- Social media design
- Visual storytelling
- Design research
- Creative direction
- Branding and identity
Additional Information
Languages: English, Mandarin Chinese
Timeline
Visual Designer
Meitu
08.2025 - Current
Brand Ambassador
Gentle Monster
12.2024 - 04.2025
Digital Marketing & PR Intern
Untitlab
12.2024 - 03.2025
Exhibition Assistant (volunteer)
LONDON ART COLLECTIVE
09.2024 - 09.2024
Social Media Coordinator (Remote)
Paradisceci
05.2024 - Current
Graphic Design intern
My Thriving Child
01.2024 - 04.2024
Graphic/Branding Design Intern
Marcela Giocanti
08.2023 - 01.2024
BA (Hons) - Graphic Design
Nottingham Trent University
Master of Arts - Graphic Branding & Identity Design
University of The Arts London