Jingfei Yang
Harrison
Summary
- Winner, Otis 2023 Fashion Design Mentor Project | Los Angeles, CA
Pitched designs to a panel of executives, aligning creative vision with commercial viability and market trends
- Founder & Creative Director, Normless | New york
Launched a direct-to-consumer fashion brand focused on “gender-neutral ", achieving profitability within the first season through strategic digital marketing and lean operations.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Fashion Design Assistant
Alexander Wang Inc.
01.2024 - 12.2024
- Design & Brand Strategy: Researched and curated inspiration boards for seasonal collections, aligning creative direction with market trends and brand DNA.
- Streamlined the design process for increased efficiency by implementing project management tools and techniques.
- Cross-Functional Collaboration: Partnered with merchandising and marketing teams to refine product storytelling for campaigns, ensuring cohesive messaging across channels.
- E-commerce Support: Assisted in organizing fit photos and design sketches for digital asset libraries, optimizing product pages for seasonal launches.
- Operational Efficiency: Streamlined fabric/trim sourcing processes, reducing sample development time by 15% through vendor relationship management.
- Technical Skills: Created 50+ tech packs, managed vintage archives, and supported in-house atelier trials to prototype new designs.
Freelancer
Furthermore
01.2025 - 02.2025
- Developed a data-driven digital marketing plan to elevate brand visibility, including social media strategy, campaign optimization, and SEO-driven content.
- Conducted competitor analysis to identify gaps in client’s marketing strategy, recommending actionable tactics to improve customer retention.
- Strengthened client relationships with consistent communication and timely project updates.
Education
Master's in Marketing - Fashion Marketing
LIM College
New York, NY05-2025
Bachelor of Arts - Fashion Design
Otis College of Art And Design
Los Angeles, CA05-2023
Skills
- Digital Marketing: SEO/SEM, Social Media Strategy (Instagram, TikTok), Email Marketing, Google Analytics
- E-commerce: Shopify, Product Page Optimization, Conversion Rate Optimization (CRO)
- Brand Strategy: Trend Forecasting, Competitor Analysis, Consumer Insights
- Design Tools: Adobe Creative Suite, CAD, Tech Pack Development, EXCEL
- Languages: Fluent in English and Mandarin
Certification
CERTIFICATIONS
- Google Analytics Certified (GA4)
- Inside LVMH certification
Timeline
Freelancer
Furthermore
01.2025 - 02.2025
Fashion Design Assistant
Alexander Wang Inc.
01.2024 - 12.2024
Master's in Marketing - Fashion Marketing
LIM College
Bachelor of Arts - Fashion Design
Otis College of Art And Design
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