Analyze weekly sales and store performance across six U.S. regions to support management decisions.
Collaborate with HQ teams on membership growth strategies and promotional initiatives.
Proposed an SVIP pricing initiative; a five-store pilot outperformed the control group by 5.7 percentage points in sales growth, prompting district-wide testing in San Diego.
Marketing Intern
7 Months
J+N Group | 05.2025 - 12.2025
Planned and coordinated monthly marketing campaigns with nine restaurant vendors at Collage Culinary Experience in South Coast Plaza.
Designed and launched customer loyalty and Google/Yelp review initiatives, contributing to an increase in online reviews from 32 to 372.
Developed brand partnership proposals for POP MART and Bloomingdale's, incorporating event planning and marketing strategies.
Administrative Assistant
4 Months
MINISO USA | 06.2024 - 10.2024
Researched and compared corporate travel vendors, negotiated service options, and recommended a cost-saving solution adopted by management.
Coordinated weekly employee store schedules, office supplies, and company events.
President's Office Intern
1 Month
Fusenmei Group | 07.2020 - 08.2020
Conducted market research on Southwest Chengdu's commercial districts, collecting and analyzing market data.
Independently developed a commercial district research report and presented findings to senior management.
Education
Master of Communication Management
University of Southern California | Los Angeles, CA | 05-2027
Bachelor of Arts - Sociology
University of California, Irvine | Irvine, CA | 06-2025
Skills
Market Research
Data Analysis
Marketing Strategy
Project Coordination
Vendor Management
Activities
Event Assistant | China Commercial Real Estate Summit Multiple Editions, 2021–2026 | China
Assisted the forum chair with guest reception, event coordination, and on-site logistics.
Supported a national summit bringing together executives from leading real estate groups, shopping mall operators, and retail brands.
Jaguar Land Rover Italy – Trade Business Developme at MSX International Inc.Jaguar Land Rover Italy – Trade Business Developme at MSX International Inc.