Senior Director, Marketing and Communications
World Fuel Services
Doral, FL
03.2020 - Current
- Actively engage with C-suite to deliver compelling executive presentations and reports targeted to investors, board of directors, sales leadership, legal and HR, utilizing storytelling and data visualization to simplify complex concepts and information and gain buy in
- Plan and execute all aspects of large scale executive-level corporate events, roadshows, and conferences
- Established the company’s formal public relations policy, led the selection and use of a new PR platform for monitoring and distributing releases and conducted media relations training
- Instituted a best-in-class agency model within marketing team resulting in increased transparency and collaboration between cross-functional teams, and generating $50K in cost savings to date by eliminating redundancy in processes and tools
- Launched holistic communications plan for WFS Environment, Social and Governance (ESG) strategy
- Actively engage with the executive leadership on creating a roadmap for organic and inorganic growth, identifying cross-sell and up-sell opportunities, increasing customer retention, developing sales enablement programs, and delivering marketing qualified leads (MQLs) to commercial teams
- Define national and global go-to-market strategy and omnichannel marketing campaigns for WFS sustainability and renewable energy solutions
