JITHIN THAYYIL

Managed Monthly advertising budgets for top B2B clients by evaluating and identifying the right media mix

End to End Ownership of campaign delivery and strategizing revenue for long term

Tag Management - Manage tagging process including organized implementation of new tags, updates and troubleshooting

Testing and Validation - conduct quality assurance and testing tags to ensure accurate data and reporting

Set up, traffic and optimize programmatic campaign strategies on our DSP

• Work with the client and the account team to understand the client's business objectives and advertising strategy and Make decisions on the best form of media for specific clients and campaigns
• Recommend the most appropriate types of media to use, as well as the most effective time spans and locations; manage client relationships to build respect and gain their trust in judgement
• Work with colleagues, other departments and media buyers either in-house or in a specialist agency
• Ability to manage native advertising campaigns, track performance, and make optimization recommendations
• Maintain reports to ensure efficient workflow to meet deadlines
• Knowledge of native advertising platforms, such as Outbrain, Taboola, Zemanta, Yahoo, Dianomi
• Manage and train the rest of the team; stay up-to-date with latest technology and best practices
• Manage and oversee various digital marketing channels; measure ROI and KPIs
• Planned and executed all digital marketing, including Native, display, email, Connected TV
• Managed International campaigns like Intel Vpro, Cisco, Lenovo for multiple countries

• Performance tracking and analysis: Ability to track affiliate performance and analyse data to optimize campaigns
• Marketing and advertising: Knowledge of various online advertising channels and strategies, such as PPC, display advertising, and social media advertising
• Understanding the affiliate marketing industry, including trends, tools, and technologies

• Email marketing campaigns: Experience in creating, implementing and analysing email marketing campaigns
• Marketing Automation: Knowledge of marketing automation platforms such as Mailchimp, Netcore
• Ability to analyze email marketing metrics and use data to optimize campaigns
• Experience in managing email campaigns and meeting targets