Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Jitze W. Kramer

Dallas ,TX

Summary

Talented Brand builder with excellent strategic marketing, sales, corporate communications and analytics skills coupled with over 20 years of global brand experience. Excellent team builder and leader of initiatives. Results-driven VP Global Branding with forward-thinking approach centered on company success and brand growth. Demonstrated record of success in building brands, successful strategies and teams.

Experienced communications and public relations professional knowledgeable about optimizing plans to reach both internal and external stakeholders. Adept at producing, editing and shaping material for different needs.

Overview

12
12
years of professional experience

Work History

Vice President Global Branding and Corporate Coms

Mercy Ships
09.2018 - Current
  • Member of the executive management team, involved in developing organizational vision, strategic initiatives, and long-term goals related to surgical care and surgical education/
  • Led the development of strategic marketing plans to raise awareness and drive fundraising and recruiting efforts. Revenue increased by 100% and recruiting by 150% in 5 years.
  • Identified global brand growth opportunities
  • Drove company branding efforts to increase market presence and brand recognition through global strategy, key global events, and advocacy.
  • Realized significant growth in global brand visibility through innovative earned and owned media strategies: increased earned media reach with factor 10 in 5 years
  • Implemented brand activation strategies in multiple markets with major global launch
  • Provided tactical support for market and major-level donors, corporate donors, and global recruiting campaigns
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Hired and managed employees to maximize productivity while training staff on best practices for people working with volunteer professionals.

Shopper Marketing Manager

BoostGroup A.G.
01.2012 - 10.2017
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
  • Performed market segmentation, targeting, and positioning
  • Analyzed and reported on KPIs to validate and demonstrate thesuccess of marketing campaigns.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions

Education

Strategies That Build Winning Brands

Kellogg Executive Education
United States
10.2022

Corporate Innovation Strategies

Massachusetts Institute of Technology
Cambridge, MA
12.2021

International Marketing Management

Ahof Institute
The Netherlands
07.1994

Skills

  • Ideation and Activator
  • Active Listening, Flexible and Adaptable
  • Research both qualitative and quantitative
  • Business Growth and Marketing Strategies
  • Corporate communications and brand reputation
  • Innovative Brand Positioning and - Messaging Strategies
  • Effective Communicator and Public Speaker

Languages

Dutch
Native or Bilingual
English
Full Professional
French
Full Professional
German
Limited Working

Timeline

Vice President Global Branding and Corporate Coms

Mercy Ships
09.2018 - Current

Shopper Marketing Manager

BoostGroup A.G.
01.2012 - 10.2017

Strategies That Build Winning Brands

Kellogg Executive Education

Corporate Innovation Strategies

Massachusetts Institute of Technology

International Marketing Management

Ahof Institute

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Jitze W. Kramer